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Delete old blog posts after 301 redirects to new pages?
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Hi Moz Community,
I've recently created several new pages on my site using much of the same copy from blog posts on the same topics (we did this for design flexibility and a few other reasons).
The blogs and pages aren't exactly identical, as the new pages have much more content, but I don't think there's a point to having both and I don't want to have duplicate content, so we've used 301 redirects from the old blog posts to the new pages of the same topic.
My question is: can I go ahead and delete the old blog posts? (Or would there be any reasons I shouldn't delete them?)
I'm guessing with the 301 redirects, all will be well in the world and I can just delete the old posts, but I wanted to triple check to make sure.
Thanks so much for your feedback, I really appreciate it!
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Thanks so much for your feedback!
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Hi Tara,
Since you already placed a 301 redirect from the old post to the new one, then you're all set and there is no need to delete the old posts because as soon as you, or a crawler, access the old page,s you'll be redirected to the new ones without "seeing" the old content.
If you are referring to deleting the content from your CMS, then you can go ahead and do so as they are not accessible anymore. Just make sure that the 301 redirects are still in place.
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Deleting a post on your site should always be your last resort and 301 redirects are used as a way to remediate the damage that the deleted post would make.
Now, what would be appropriate in your case will depend on the type of website and post. If the post is ranked on google and has backlinks, it would be more beneficial to you to keep both the post and the page and to add a link to the page from the post, while keeping differences between both posts content and meta so that they are not marked as duplicate.
Otherwise, if your posts aren't put on a separate directory p.e. "/blog/post-name" and the title is SEO-optimized, you can just add the extra content and convert it to the page while keeping the previous backlinks and content.
If the old post doesn't have any backlinks, does not rank and has a URL that will be different from the page that you are looking to create, then the best solution would be to create a 301 redirect. After creating the redirect, the post will not be accessible by users or crawlers so you can go ahead and delete the old post.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
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