Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why does my old brand name still show up on organic search but as my new brand name and domain?
-
Hello mozers!
I have quite the conundrum. My client used to have the unfortunate brand name "Meetoo" - which by the way they had before the movement happened! So naturally, they rebranded to the name Vevox in March 2019 to avoid confusion to users.
However, when you search for their old brand name "Meetoo" the first organic link that pops up is their domain www.vevox.com. Now, this wouldn't normally be a problem, however it is when any #MeToo news appears in the media and we get a sudden influx or wrong traffic.
I've searched the HTML and content for the term "Meetoo" but can only find one trace of this name through a widget. Not enough to hold an organic spot.
My only other thinking is that www.vevox.com is redirected from www.meetoo.com. So I'm assuming this is why Vevox appear under the search term "Meetoo".
How can I remove the homepage www.vevox.com from appearing for the search term "meetoo"?
Can anyone help?
-
Not that I know of unfortunately.
If they were local business listings you could use Moz Local, Yext or BrightLocal, but it doesn't look like that is the case. I would just let the client know it may take some time, but with continued link building efforts Google will eventually start to drop Vevox from the search results for MeeToo.
-
Hi Nicolas,
Aaah yes of course! The backlinks is something I'm working on with Vevox at the moment to try and remove or edit, but as you're probably aware, it's a really slow process to complete.
I don't suppose you have any quicker alternatives than just emailing all the linking domains and asking them to update their URLs do you?
-
According to Ahrefs, 21% of their referring domains have the exact anchor text "meetoo", this is leading Google to think it that https://www.vevox.com is relevant for that term. Also the old website meetoo.com is 301 redirecting too vevox.com, which is another signal that Google is seeing that also makes them relevant for "meetoo".
I would recommend keeping the 301 redirect in place, but you may have to do a "link audit" to see if you can edit some links pointing to https://www.vevox.com that have the anchor text "metoo" as well as build or gain new links that say "Vevox" or "https://www.vevox.com" to help outweigh them.
The other option is to wait it out as I imagine Google will eventually figure out that https://www.vevox.com is not what the searcher is looking for when they search "metoo", unfortunately the wait it out method could take months or longer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thousands of 503 errors in GSC for pages not important to organic search - Is this a problem?
Hi, folks A client of mine now has roughly 30 000 503-errors (found in the crawl error section of GSC). This is mostly pages with limited offers and deals. The 503 error seems to occur when the offers expire, and when the page is of no use anymore. These pages are not important for organic search, but gets traffic from direct and newsletters, mostly. My question:
Intermediate & Advanced SEO | | Inevo
Does having a high number of 503 pages reported in GSC constitute a problem in terms of organic ranking for the domain and the category and product pages (the pages that I want to rank for organically)? If it does, what is the best course of action to mitigate the problem? Looking excitingly forward to your answers to this 🙂 Sigurd0 -
How to target for misspelled Brand name searches
Hi to all the SEO experts here, I am working on SEO of my 4 months old website. For example, its 'abz.com'. We like the brand name 'abz' for the business and we are able to SEO well for keyword 'abz'. However, we would also like to target for the keyword 'abc'. There are 2 reasons for that: 'abc' is an actual word. So there is a possibility that our users may type 'abc' instead of 'abz' to reach us. For 'abc', the top result is 'abct.us', which is a site of adult in nature. Also our website doesn't feature at all in the results. This is hitting us hard in terms of or brand visibility. So the questions are: How to feature in results of keyword search of 'abc'? Will the following approach work: Buying an available domain 'abc.co.in', and use it to feature in 'abc' results and 301 redirect to 'abz.com' Having 'abc' in the page meta (title and description). This is hard for us, since we need to rethink our taglines and copyrights. 2. If we search for 'abz', Google says "Do you mean abc". Is there a way to not have this suggestion? It would helpful to have some more ideas for this problem.
Intermediate & Advanced SEO | | manasag0 -
Targeting different countries with domain name
Hi currently have a eCommerce store .com.au targeting Australia. We want to start targeting the US market with the same products. I guess what would be the top choice in this case since our domain is location-specific to Australia and not a generic top-level domain (gTLD)? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Weird 404 URL Problem - domain name being placed at end of urls
Hey there. For some reason when doing crawl tests I'm finding pages with the domain name being tacked on the end and causing 404 errors.
Intermediate & Advanced SEO | | Jay328
For example: http://domainname.com/page-name/http://domainname.com This is happening to all pages, posts and even category type 1. Site is in Wordpress
2. Using Yoast SEO plugin Any suggestions? Thanks!0 -
Should I redirect my Google Update Effected Domain to brand new Domain?
Hey Moz experts, I had a domain which was really doing better but after the Humming Bird update my traffic was decreased up to 90%. There are plenty of posts on my existing blog, Now what should I do? I mean should I redirect it to a brand new domain or Copy all the posts to a brand new domain and delete my existing domain? Note that the Old domain has PR1, DA 19 and PA 30.
Intermediate & Advanced SEO | | imran20780 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
Blog posts not showing in serps for exact match title search
hi- my first client ranks #1 for the exact phrase of each blog post title the 2nd client doesnt rank anywhere when i search for the exact post title 2nd client has robots.txt User-agent: *
Intermediate & Advanced SEO | | Ezpro9
Disallow: /wp-admin/
Disallow: /wp-includes/ so that shouldnt noindex any posts right? his site ranks for many kw's - but oddly none of his blog posts are anywhere to be found - i dont mean for a kw search - i mean for searching for the entire title he doesnt rank anywhere in first 5 pages for any of 6-7 posts i checked any idea what could cause this? thanks0 -
Exact match domain names
Hello, Someone approached a client of mine to sell a exact match domain name for a very competitive and high converting keyword. Would this be of any use and what are the best tactics to employ if it is purchased? I was of the opinion that the 'power' of exact match domain names are dying fast but would be interested to hear what people with experience in this think and what they have done with them (i.e. set-up a website on that domain or re-directed it)? Thanks, Rikki
Intermediate & Advanced SEO | | RikkiD220