How to be above the product maker website

[seoanalytics]

Hello,

I am the exclusive reseller of a product in Switzerland. However, when I type the name of the product the maker of the product appears 1 st on google with its website instead of my website that ends in .ch ?

I appear nowhere when I type the product name and my website has been online for more than 6 months. How can I make sure I appear 1 st above the maker of that product ?

The only place I appear is in the right side with the adresse and phone number but I would like to appear in the search results (blue links).

Thank you,

[seoanalytics]

Ok will do. Thank you,

[seoanalytics]

Thank you, I will try that.

[VeroBrain]

Hello,

Hope this might help.
As you can imagine, there is not unique pattern for overcome an older well ranked website.
The thing is that the website's authority counts a lot, as well as the brand itself.

Said that, I would recommend to improve the content, check that all the keywords used by the product maker are there. Of course, you have to rewrite it, do not copy and past!.

Into Google Search Console, check the sitemap and all the reports that Google shows nowadays, speed report also. Fix any issue shown there.

Create, if you can, a video, a podcast and/or a PDF. In sum, make your website greater and utmost for the visitors. Work on getting good local inbound links (high DA low spam score and related to the business' subject).
Good luck,

Mª Verónica