Organic Landing Page Changes Repeatedly
-
Hello,
We are selling bee products online in Germany. Our star product and the most important keyword is propolis. For this keyword, our landing page has changed several times between 2 product pages and a content page about propolis. For a short time, the landing page was homepage. We also have a Propolis category page which consists of propolis products. For this page, most of the internal and external links have the anchor text propolis. But the category page never ranked for this keyword. Product, category and informational pages all have content over 1500 words.
Does anyone have an idea why the landing page change this much? Also, what can we do to stabilize and optimize the landing page?
Thanks!
-
As Effect Digital mentioned, this happens when Google is trying to figure out which page best satisfies the intent behind the search. I would advise checking the rest of the pages that are ranking for the term and see what kind of content these pages have and what intent are they satisfying. You can then see which of the pages on your website are in line with that intent and adjust your on-page SEO elements accordingly.
I would also recommend looking into the backlinks pointing to these pages and see which one has the most links in place and take that into consideration when you decide to make any changes.
-
Usually this happens when Google genuinely can't work out, which page is best to rank. Usually it happens on pages which have similar themes and SEO authority levels. You could use a canonical tag on the pages which you don't want to rank, and point them to the page you want to see in Google's results. Be aware though, that this won't necessarily make the canonical URL rank all the time (in place of the 'bad' URLs)
If Google decides one of your other URLs is better, but you de-index it via canonicalisation, you may just end up with no ranking at all - instead of the correct ranking URL. Google's algorithm wants to be free to decide which page it thinks is best, when you give it directives they often don't work out as intended. It can seem 'messy' to have a ranking URL which jumps around a lot, the best you can do is put prominent CTAs (Call to Action) in the ranking URL, leading people to the 'true' landing page (the one you wanted). It's not perfect but it puts rankings less at risk
-
Hello Mazen,
Yes I mean the page that ranks for the keyword propolis. All the pages I meantioned exist. There is a product page (propolis tincture), a category page (propolis) and an informational page about propolis(what is propolis). We do not create and delete pages.
-
What do you mean by Landing Page? Do you mean the page that is ranking the highest for a Google Search? And does this also mean that all the pages you mentioned exist at the same time on your website or are you creating and deleting different pages?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How I improve my ON-PAGE?
Hi, My Tech related site zophra is not rank in google properly and traffic is not increasing. I think my website on-page is not suitable according to google algorithm. Kindly help me if anyone knows about on-page.
Intermediate & Advanced SEO | | igaoevale0 -
Why rankings dropped from 2 page to 8th page and no penalization?
Dear Sirs, a client of mine for more than 7 years used to have his home page (www.egrecia.es) between 1st and 2nd page in the Google Serps and suddenly went down to 8 page. The keyword in question is "Viajes a Grecia". It has a good link profile as we have built links in good newspapers from Spain, and according to Moz it has a 99% on-page optimization for that keyword, why why why ??? What could I do to solve this? PD: It has more than 20 other keywords in 1st position, so why this one went so far down? Thank you in advance !
Intermediate & Advanced SEO | | Tintanus0 -
Google Page Speed
Is it worthwhile going after a good score on Google page speed? Had prices but a LOT of money, and don't know if it's worth it or not. Also to add to the complication it is a new site. Does anyone have any experience if it helps rankings? Thanks
Intermediate & Advanced SEO | | seoman100 -
Organic Listings showing Google Tag Manager + Google Page Title...?
I'm a bit stumped with this. I optimise all my titles etc for Australia - and now the organic liatings are showing something strange. For example ( we sell health supplements ) Meta title = "My Product , Buy Online Australia" If I type "My Product" - the title in the organic listings says "My Product - My Company Limited" - and the only place I can see it getting that from is a combination of Meta Data used in Google Tag Manager + the Name on my Google places page. This is much more obvious for categories.. but it's a pain in the butt. If I type "My Product Australia" Then the original "My Product , Buy Online Australia" comes up. Any ideas on policy etc? I have taken the "Limited" off the Google business page - so hopefully this will change over time - but I can't find any information on why google would do something like this. If you had shed any light on this - would be much appreciated.
Intermediate & Advanced SEO | | s_EOgi_Bear0 -
Should i redirect this page?
Hi I have the following 2 pages: http://www.over50choices.co.uk/Funeral-Planning.aspx http://www.over50choices.co.uk/Funeral-Planning/Funeral-Plans.aspx My dilema is that google sees the words "funeral planning" & "funeral plans" as the same thing, which might explain why the "funeral plan" page is not ranked v well. My issue is that the "funeral planning" page is at category level and introduces the wider subject of funeral planning, which isnt just funeral plans, so if i 301 my "funeral plan" page i will have no where to talk about funeral plans. My question is, Is the "funeral plan" page not ranked v well because of this or do i just need better optimisation of the funeral plan page so google is clear which is the key focus for each page? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
How to build links to landing pages?
I have been using link baits like infographics to get quality links to my site and I have observed that these tactics are great to get links to the home page or that particular post page where infographic was originally posted. But we have various other important landing pages and we want to transfer some link equity to those pages. Whenever we publish an infographic we post it on out blog with an embed code carrying anchor text pointed to our site’s home page. People who share our infographic, normally links to the home page or to the post page where they find that particular item. So, what are the possible ways to get links to any other landing page? Can we post some bait on other landing pages as well. I need to know some more techniques to attract deep links. Thanks
Intermediate & Advanced SEO | | shaz_lhr1 -
Create different pages with keyword variations VS. Add keyword variations in 1 page
For searches involving keywords like "lessons", "courses", "classes" I see frequently pages in the top rankings which do not contain the search term in the title tag, despite these terms being quite competitive. It seems that when searching for "classes", google detects that pages about "courses" may be just as relevant. What do you recommend? option 1: creating 10 pages optimized on 10 different keyword variations, each with a significant part of unique content or option 2: one page and dropping throughout the page 10 keyword variations in body and headlines Given that keywords are all synonyms and website has already high domain authority in the niche. thanks
Intermediate & Advanced SEO | | lcourse0 -
Organic Search Problems?
Hey guys, I am in need of a little help! I am currently an aspiring SEO (trying to absorb as much information as I can and implement changes to help my site organically)... Most of my experience revolves around SEM. That being said, I have a problem. My site is doing well through paid search... great quality scores, etc. However, the content on my site (and even my site as a whole) does not "appear" to rank well in Organic. To explain further... My site is federalautoloan.com... and when I type in exact article names (or even federal auto loan) into Google, nothing shows up. And yes, my content is all original/unique content. I've even recently added a unique Calculator to my site. site:federalautoloan.com in the search bar shows results for all of my pages... but it just seems as though Google does not like my site for some reason. At least in Organic. The odd thing is, none of my other sites have this problem. Do you guys have any advice? The only thing I can think of is that somehow my 301 redirect was performed improperly. Yes, I had a permanent redirect performed on my site about 4 months back. The URL we were using prior just wasn't performing as well in Paid Search. But seeing as how that is the preferred method by Google... I'm really at a loss... Again, my site is FederalAutoLoan.com. Any help would be GREATLY appreciated. Even generic SEO advice would be appreciated. Edit: Two other things to note... I have plugged my site into the SEOmoz Pro tool... the tool is not showing any issues for my site. I am also making use of Google Webmaster Tools and the only error that shows up for my site is a Soft 404 for one of my pmcs... Not sure why it is even pulling one of my pmcs... but as far as I can tell, there really shouldn't be any problems. Note on the 404 for anyone who might give a response on that issue... http://www.seoconsultants.com/tools/headers returns a 200 OK response. Edit2: Question presented below.
Intermediate & Advanced SEO | | WPColt0