High Competitive Keyword
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I am working on a keyword which has 72 difficulty score, I have tried getting quality links with high DA, also there is no any on page issue, landing page is loading very fast and fixed all site loading issues, the keyword is stuck on 3rd page of Google and shuffling between 20 to 30 but not ranking on 1st page,
I need expert opinions on it.
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You're not competitive enough. For very difficult keywords, sometimes it takes whole teams of digital professionals (SEO people, Digital PR people, creatives and devs to execute design concept of 10x content, R&I dept) to secure such keywords. Trying to solo such a thing sounds like madness to me
Your best bet is to be honest with yourself. Google the keyword and see what comes up in positions 1, 2 and 3. What do they have that you don't? For example if the keyword was "car insurance" you'd see sites like Money Supermarket, Go Compare and Confused.com at the top. If you were a single car insurance company, you might say "but my page looks so much nicer! It has better design and SEO!" - newsflash, Google isn't looking to rank the pages with the best SEO
Sites like Money Supermarket and Confused.com are bound to rank at the top. By using them, a user can compare deals from hundreds or thousands of insurance companies and brokers. Sometimes the technology is the content, and no matter what words you write or what images you use you'll never ever beat it without significant investment
If you're struggling away alone, you might have to rethink what keywords you are going for. In 2020 SEO isn't just about links and bits of writing. It's about coming up with a unique product that no one else has, which users would prefer to the current industry norms. If you can't do that, you can't win
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