After you remove a 301 redirect that Google has processed, will the new URL retain any of the link equity from the old URL?
-
Lets say you 301 redirect URL A to URL B, and URL A has some backlinks from other sites. Say you left the 301 redirect in place for a year, and Google had already replaced the old URL with the new URL in the SERPs, would the new URL (B) retain some of the link equity from URL A after the 301 redirect was removed, or does the redirect have to remain in place forever?
-
Many thanks for your helpful response Gaston!
-
Hi there,
Well, there is no hard evidence that Google still considers those backlinks after the redirection is gone. Neither that after a year backlinks actually carry value.
If you don't have the urgent need to remove that redirection, I'd keep it for as long as I can. It doesn't hurt more than a few bucks a year its domain renewal.Hope it helps.
Best luck.
Gaston
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects Showing As 307 Redirects
Hi, Our clients are adamant that they have set up 301 permanent redirects on their websites, but when we check using Screaming Frog and various online HTTP status code checkers they are showing as 307 temporary redirects. Examples;
Technical SEO | | Webpresence
http://www.lifestylelifts.co.uk/home-lifts/
http://www.terrylifts.co.uk/ Again, the client says they are seeing 301 redirects. Why are we seeing 307's? Who is right? Very puzzling, any theories would be very much appreciated 🙂 Thanks in advance. Lee.0 -
301 Redirect Attribute-Based Dynamic URL to Renamed Attributes
I work with a number of ecommerce sites that have dynamically-created urls based off of product attributes we've assigned in our cms. I am updating a handful of these attributes to more seo-friendly terms because they are outdated but am not certain how to go about redirecting all the urls that each attribute is in/could be in. For example: If I had the attributes hoagie and beanie and changed them to sandwich and headwear, a dynamic url might change like this: .com/hoagie/french-bread ---> .com/sandwich/french-bread .com/beanie/hoagie/novelty ----> .com/headwear/sandwich/novelty Since the urls are dynamically created, I am not sure how I go about redirecting all of them, or if I need to redirect all of them at all (instead just redirecting the urls indexed by Google, etc.) I also have a number of links within copy on each of the sites that contain linked anchor text using attributes that will be changing. I am assuming I will need to 301 each of these or update them manually to reflect the new attributes. I am new to the seo field and would appreciate any and all advice or direction to guides and tutorials that could aid me with this project. Thanks!
Technical SEO | | OfficeFurn0 -
URL redirect question
Hi all, Just wondering whether anybody has experience of CMSs that do a double redirect and what affect that has on rankings. here's the example /page.htm is 301 redirected to /page.html which is 301 redirected to /page As Google has stated that 301 redirects pass on benefits to the new page, would a double redirect do the same? Looking forward to hearing your views.
Technical SEO | | A_Q0 -
Creating a CSV file for uploading 301 redirect URL map
Hi if i'm bulk uploading 301 redirects whats needed to create a csv file? is it just a case of creating an excel spreadsheet & have the old urls in column A and new urls in column B and then just convert to csv and upload ? or do i need to put in other details or paremeters etc etc ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
What would happen if 301 redirects were not in place
Good Morning from 14 degrees C sunny Wetherby UK 🙂 My question is please.... "When a new site is given a total makover ie old urls are re written to radically different ones I know if you dont set up 301 redirects the infamous 404 error page will rear its head. But i wonder if 301 redirects were not configured how long on average does it take google to index the new site and serp links finally point to the new site". Thanks in advance 🙂
Technical SEO | | Nightwing0 -
Redirecting a old aged site to a new exact match site?
Hi All, I have a question. I have 2 sites with me in the same sector and want some help. site 1 is a old site started back in 2003 and has some amount of links to it and has a pr 3 with some good links to it but doesn't rank much for any keywords for the timing. site 2 is a aged domain but newly developed with unique content and has a good amount of exact match with a .com version. so will there be any benefit by redirecting site 1 to site 2 to get the seo benefits and a start for link bulding? or is it best to develop and work on each site? the sector is health insurance. Thanks
Technical SEO | | macky71 -
How long will Google take to stop crawling an old URL once it has been 301 redirected
I need to do a clean-up old urls that have been redirected in sitemap and was wondering about this.
Technical SEO | | Ant-8080 -
301 Redirects Change?
Hi, Mozzers- I've noticed pages that are getting 301 redirected are staying out there longer. It used to be that you would implement a 301 redirect and then after a couple of months the old page would disappear out of Google's index. Over the last couple of months I've noticed pages lingering, popping up.... What gives? Thanks in advance! LHC
Technical SEO | | lhc670