Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why not just use an alias if the only change is a different domain Name?
-
We are rebranding our store with a new name. We have purchased a NewDomainName. Can I just make the "Old Domain Name" an alias for the "NewDomainName"?
The site will not change in any other way than having a new logo. This is an e-commerce site with over 100 categories of artisan made products. So once we move the site, the old domain will be empty.
Thank you
Stephen
-
Hey Stephen,
It depends how your host treats the folders (or URLs) under the main domain when an alias is put in place.
If your host has a system that's smart enough to switch out your old domain for your new domain domain (i.e. all variations of olddomain.com/category/product-5 redirect cleanly to newdomain.com/category/product-5) then you should be in good shape.
My experience with generic hosting companies been that this often isn't the case.
Since you're running an ecomm site and problems translate directly to lost revenue, I'd suggest registering two dummy domains, setting up a test site, and then testing how your host's alias system actually works. Even if that takes 5-10 hours of work, it's probably worth it.
I like the following tools for testing redirects and site crawls:
https://htaccess.madewithlove.be/ for testing htaccess rules individually.
https://www.telerik.com/fiddler for understanding how redirects are working.
http://home.snafu.de/tilman/xenulink.html for crawling an entire site to check for errors.
Hope this helps!
-
I checked with my hosting support and they confirmed the alias is a 301. So I don't need to do anything. redirect-wise.
After the new site is in place. is it worth it to re-work our old .htaccess file so it points to the new site?
Stephen
-
It depends what you mean by 'alias'. If you means configuring the old domain to properly 301 redirect all URLs from the old site to the new site (so the old site becomes inaccessible, due to serving as a redirect platform) then yes. If you mean doing something else, like pointing the old domain to your new site - other than by 301 redirects, it's probably not a good idea for SEO!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changed the trailing slashes - how it effect SEO?
Hi, I'm doing a project called https://www.machinerygate.com/ Due to trailing slashes issues, our developer requests to remove the trailing slashes from the URLs. However, the homepage with and without trailing slashes the same effect right. How about the inner pages affect SEO. Because we just started to do SEO and not even one single link of Inner pages done with the process. However, for example, the URL for https://www.machinerygate.com/machinery/cranes/ is before with trailing slashes and it is on google indexed with trailing slashes. Due to some bug, google inspection tool has been not functioning nowadays and I'm finding hard to index the new URL without trailing slashes https://www.machinerygate.com/machinery/cranes to index on Google. If this gets indexed, how the URL with trailing slashes will be, does it automatically redirect to URL without trailing slashes or not? Please share your thought about this concern.
Branding | | Navya1241 -
Different Font of Meta Titles in SERP
Hi there, Does anyone know how they managed to get a different font in the meta title on this page, directly in SERP? www seorestart cz It's even differently in the source code of the page (try to google it with "site:" operator). I thought CSS has now power over this and I couldn't find anything else what might be the trick. Thanks for any answer. Cheers,
Branding | | benesmartin
Martin0 -
Passing "link juice" from old domain to new domain
I am purchasing several websites from the company I work for and starting my own company. 1.The websites have not been updated in several years
Branding | | RoxBrock
2. The websites have poor SEO rankings
3. Though bad inbound links have been removed, there may still be some added by a black-hat SEO company I would like to start a new website and move all the content to that site. My questions are: 1. Will it hurt my new website rankings if I redirect the old site content to my new site and delete the old sites--due to possible bad inbound links, losing rank due to redirects (I have lost rank from redirecting in the past)? 2. If related, isn't it better to put all the content on one website? Thank you.0 -
Rebranding/Url Structure Change
Hi Everyone, First off thanks for taking the time to looking at my question. I was wondering about rebranding and URL structure changes. Right now my company is planning on changing their domain and doing a massive change to their site which includes a url structure change. The idea is in September they will be changing the site to be a combination of wordpress and ruby on rails (currently the site is ruby on rails). The homepage and design on the site will be completely different and parts of the site will be in php and other parts will be in ruby. The URL structure will also be changing completely at the same time. Each page will be completely different in structure, including the homepage (currently now it redirects you to a subfolder page that is your local page [i.e. nyc if you are in new york]). Then, the following month, they will be changing their domain name to a different domain. I have asked them to do this in stages. First the domain, second the rebrand, and third the URL restructuring or we could lose SEO traffic but they asked a freelancer his opinion and the freelancer said that you could do the rebrand change with the URL restructure and then domain later and while you're SEO may disappear, it'll definitely return in 3 to 4 months. Could you tell me who is right and what the correct method is to make this change?
Branding | | MattJD0 -
.re or .com domain
I am thinking about changing the name of my site. The new name is available with .re domain (that spells the name) or a .com. I have registered the .re and the .com is parked and for sale so my question has 2 parts. Is it worth buying the .com or do I really not need it? How much does it matter in terms of losing traffic and other factors? If I do buy it which should I use as the primary domain? Thanks!
Branding | | yojimbo230 -
1 Website, 2 Business Names, 2 Locations
I took on a dentist office as an SEO client. They have 1 website, 2 business names and 2 locations. Each location has it's own business name. They are both within the same city as well. I'm not exactly sure where to start with them since they have 2 different business names. If it were 1 name with multiple locations I would just create a Contact Us page for each one, but is that the best thing to do when the location names are different? Should I create a different website for each location or is that smart because then they are competing against each other? Any help from the community on the direction I should take would be appreciated. Thanks in advance!
Branding | | SilhouetteBS0 -
Two domains for different countries? or one big domain with folders?
I know this might sound as a newbie question or maybe not, here it goes. I've had a client for the past 2 years, and we have accomplish many good things for his local website .com.ve (venezuela). It's been so good that he is opening a branch in Dominican republic .com.do. The content, strategy and even the services are exactly the same, but the owner wants to have different site for each country. Of course he only wants to pay for one domain. I do want to share our success ont the .com.ve with the other domains and he actually owns the "global" domain .com with his brand name. So, what should I reccomend... Develop a second site and start from scratch? Migrate my blog from the .com.ve site to the .com site and give each country a separate folder? /ve /do?. What it's the best scenario for me to have all the traffic we have earned transfer to the global brand and to have separate info for each country... Thank you so much for your answer that I kno would be great. Dan
Branding | | daniel.alvarez0 -
Domain name with a hyphen
I am looking at starting a brand new website and purchasing a domain to see my hair product. My question is that domain i am wanting to purchase if a 2 word .com domain but it is not being currently used and it is up for auction for 10K. I am looking a purchasing a domain name that is the same 2 words but a has a hyphen between the 2 works. My assumption is that if I start building content, concentrating on seo (keywords, link building, etc) and brand building that I should not have any problems with my hyphen in the domain. I am looking for feedback and insight from the SEO professionals! Thank you guys in advance. UPDATED 1-29-13 Here is the scenario and I am looking on how you would handle it. **name = my brand name I am looking to purchase a domain within the year: namehair.com I currently am using: namehairbrand.com I have purchased: name-hair.com My concern is if I began my SEO efforts and the brand grows extensively then the person who owns "namehair.com" will raise the price even more than the current price of 10k. I plan on purchasing that domain name within the next 18 months or so and then direct the traffic to the domain "namehair.com". If I put all my efforts into "namehairbrand.com" and then submit to Google that I have changed domains - will I get my butt kicked by Google? Thank you guys - you are really helpful!
Branding | | dsmolinski0