Google Adding Incorrect Location to the end of Title Tags in SERPs
-
I have an issue with the way Google is adding to a client’s Title Tag.
Since we relaunched the website a few months ago, Google has been adding an indiscriminate “– London” to the end of title tags.
That would be fine if the company was solely London based but we have stores outside London too, and it’s adding “– London” to the end of those individual store title tags there too.
So, if you do a search for “location widget” our page title is:
“location widget | Brand name”
but then Google pops in:
“location widget | Brand name - London”
Which isn’t great if the location is in Scotland!We are adding structured data to the store pages to try and combat this, the store pages are all well optimised for the location (and ranking well), but I’m wondering if I’ve missed anything obvious?
I thought it might lesson as the new site became more trusted in Google, but the rogue “London” seems to be increasing...
Thanks for your help!
-
also the same issue with on this site université Maroc
-
I haven't seen this issue before. i have just indexing issue on my this site
-
Can we use a blog section to promote our business or home service website? Need some suggestions.
-
Thanks Boyd. Our new schema might have made things better, but testing new title tags is definitely on the cards too.
-
I haven't seen this issue before.
But if you can't get it to change anytime soon, my recommendation is to add more words to the title tag so that Google generates an elipsis in the SERPs. Then if Google continues to add "London" at the end, no one will see it in the SERPs because it will come after the elipsis.
Boyd
-
This was brought to my attention:
New SERP feature truncates title tag in favor of location
https://searchengineland.com/new-serp-feature-truncates-title-tag-in-favor-of-location-324917Still not sure how to override this from happening. I'm tweaking Title Tags to see if that has an effect...
Has this happened to any one else?
-
Yes, good point. I think that's something for me to investigate, but I haven't noticed anything that would have caused me to flag that earlier...
-
It might just be Google being Google, using too many off-page signals (e.g: links, local citations / accepted directory listings). I wonder if there are inbound signals contradicting on-page factors
-
Thanks for your response.
No, London doesn't appear anywhere on the store pages (unless they're in London). Not in the footer at all.
-
Are there references to the London address on the non-London URLs? For example, on the Scotland store page look for references to the London address, e.g: in the footer of the page. You may need to alter some on-page instances to correct this, but the structured data should help
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have never seen this in Google SERPs before?
What is this that I am seeing in the Google SERPs? It's a bank of 3 separate articles from one site, but they are grouped together like an organic listing. Checkout the link to see what I'm talking about http://imgur.com/xbUk1NG
Intermediate & Advanced SEO | | MJTrevens0 -
Duplicate title tags due to ?_escaped_fragment_=
Duplicate title tags due to /?escaped_fragment= in the serps, it look like this http://www.site.com/25621/post-name/#! http://www.site.com/25621/post-name/ Does anyone know what the best fix is for this and does this affect the sites performance. Regards T
Intermediate & Advanced SEO | | Taiger0 -
Homepage not showing up in Google even when searching exact title tag
why does my site not show up in Google even when you search exact homepage title tag or business name (Brand-It Web Design)? You can even search the exact title tag for my site and it does not show up. If you search site:branditwebdesign.com you will see that it is there. But just the homepage doesn't show up in search for anything else. We have probably tried everything in the world to get this working. Any suggestions?
Intermediate & Advanced SEO | | Brand_It_Web_Design0 -
Internal Search Results Appear in Google SERPS
My friend is running an ecommerce store selling apparels. How can we make internal search results to appear in Google SERPS and rank them? For example: the query is "peplum dress". You type the query into the internal search box and it returns a set of results. In this case, it's product listing. How can we optimize and rank it so it appears in Google SERP? Do we do it the traditional way in terms of links? Say URL is: http://www.asos.com/search/peplum-top?q=peplum+top&r=2 And we build links to it? Some of you may ask why not create a dedicated page for this, the reason being we'd have too many categories if we were to create one for each. Thoughts?
Intermediate & Advanced SEO | | WayneRooney0 -
What would you consider an over optimized title tag? [examples included]
Say you want to target a single page for 2 terms and they both get a good amount of search volume. At the same time you don't want the title tag to be atrocious, do you just choose one? (maybe the one with most search volume). I'm going to make up some examples which aren't based on real search volume for the sake of time and completely fake and you be the judge: custom car parts - exact sv: 4000
Intermediate & Advanced SEO | | Hyrule
personalized car parts - exact sv: 5000
wholesale custom car parts - exact sv: 4400 Title tag A: Custom Car Parts - Personalized Wholesale Car Parts | Company Name OR Title Tag B: Custom Car Parts | Company Name Or You recommend. Do you get where i am going here? Some of the pages on my website target 3-4 terms that mean exactly or pretty close to the same thing.0 -
Canonical Meta Tag
Can someone explain how this works and how necessary is it? For example, I have a new client, who is ranking WITHOUT the www in their domain, but they have a good deal of backlinks already that have www in it. When I set up google webmaster tools I made 2, one for WWW and one for WITHOUT and there are diffenet numbers of backlinks for each. I have no idea what do about this or if I should even do anything. Thanks
Intermediate & Advanced SEO | | TheGrid0 -
Most effective Title Tag Structure
I want to target a set of keywords but I want to know which type of Title tag structure or wording is most effective? Here are my target keywords: CMMS, CMMS Software, EAM Software, Maintenance Management Software Do you think using exact keywords terms are most effective? For example: Title tag: CMMS, CMMS Software, EAM Software, Maintenance Management Software Or: Title tag: CMMS Software, EAM Maintenance Management Software Same goes for keyword use for content and H1 tags. Your thoughts? Thanks, John
Intermediate & Advanced SEO | | VizionSEO990 -
H1 Tags
Quick and easy most likely - Just need to clear a few point. I understand each page within the site should only have one H1 tag which should be the most important one. I also believe these only effect google ranking very slightly? right? Currently my CMS is system is pulling the H1 tag in from the page and automatically using the page heading that is on the page IE) the heading used for the content. Should this be a keyword / key phrase instead? and will it be duplicate if i used the same one on various pages in my site? Cheers guys look forward to hearing your feedback
Intermediate & Advanced SEO | | wazza19850