Should we get link from dated page with high PA/DA?

[rdoty]

We have an unlinked mention on a page that has dated content about an old event but the page and site have a good PA and DA score.  Is it worth it to go for the link?

Thanks.

[rdoty]

Thanks Paddy.

[Paddy_Moogan]

Hi there,

Thanks for the question.

The answer really comes down to a couple of things:

• Is there a clear reason for the author of the page to add a link? Will it add value to the page for the user to be able to click through to your website? If so, then this is a positive sign for asking for a link.
• Is the page too old and dated now to warrant being updated by the author? It sounds like there is little chance of this given that you've said it's an old page and old event.

Overall, if you can give a legitimate reason to make the mention into a link and feel like you stand a chance, then go for it. If not, then you should see if there is another angle you can use or move on to another opportunity.

I hope that helps!

Paddy