How to compete with SEO giants
-
-
Simple as that you have strong analysis skill then you can compete your SEO giants easily Here is an example of that bed sheet that wraps around mattress by which you came to know about technique
-
Be better at a small part of it. Some areas are tough to compete in as you need to start optimizing against massive SEO sites. Think about the Tripadvisor, Indeeds, etc., of this world that has been in the game for many years. They have tens of millions of users from searches every month. But where you can still win often is to take a small part of that you want to rank for and go nuts on optimizing that. Those types of sites have in common that they have to do SEO at scale, so they aren't able to focus on minor details or optimize content continuously on a specific topic. As a small player, you have the ability to do that often, and so you're slowly building out your way on how to compete with them. With the ability to have high-quality content, you're also able to start driving the same links as those giants will have.
I realize this answer isn't very tactical, but hopefully, you get the point of view from this that will help you start planning out what it's all about to rank better against them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does cache-control : private hurt SEO?
Hi, I recently found I can no longer view our web pages in Google's cache. I get 404 errors. http://webcache.googleusercontent.com/search?q=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&rlz=1C1GGRV_enUS751US751&oq=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&aqs=chrome..69i57j69i58.3575j0j4&sourceid=chrome&ie=UTF-8 I did a fetch and render in Search Console and found our header includes a "cache-control: private" entry. The 404's started happening recently. Would this response be the culprit? If Google cannot cache the website, is this bad for SEO? On the surface of it, it sounds bad.
Intermediate & Advanced SEO | | shop.nordstrom0 -
SEO value of affiliate external links
There are websites that have linked to my site. Whenever I hover over link I see my direct website URL and I am not seeing "no follow" when viewing source code so I assume these are passing link juice. However when I click on link it directs briefly to shareasale (affiliate account) in web address bar, but then quickly directs back to my website URL as directed. I was curious if these good links I am acquiring truly pass juice or since they briefly pass through an affiliate site if that cancels or dilutes the link juice. Also I am noticing when inspecting element that after the HREF it says class="external-link" I am just not sure if my link building efforts are being ruined by having an affiliate account running.I did not tell them I had one. I guess they are searching to see that I have one and trying to make a few extra commission dollars.
Intermediate & Advanced SEO | | nchachula0 -
How can we improve the seo on our site?
Hello everyone. I have been reading through this site for a while and tried to put everything together that I have learned so far. Would any of you mind looking at our site and providing any pointers or areas we can still improve on or areas I completely missed. I appreciate any feedback you can give! Our site is faithology.com Thanks again! Brandon
Intermediate & Advanced SEO | | BMPIRE0 -
SEO - I just do not seem to get it
Hello All, I came to the forum two weeks ago and prior to that studied SEO until my brain almost melted two weeks before. Now, I've read some great articles here on SEOMoz which have been fantastic. Mainly being this one: http://www.seomoz.org/beginners-guide-to-seo. So anyway, I genuinely throught I got it about a week ago. Here's what I did: First I decided on my keyword: "PC Repair Sheffield". Then, I made a website and on-page optimizaed as best as I possibly could (Graded A on the SEOMoz on-page exam tool). So I decided firstly to add myself to the Independant newspaper Business Directory, because it's free and has a great domain authority. I then went to Yahoo answers, found a Question i knew the answer too and made a whole article on the question, I provided a really useful answer and put a link to my full answer in the 'Source' section. This was a NoFollow Link. Every week, I write a new article and put it in my 'Blog' page. In the articles, I like to cover some problem that I've encountered throughout the week, if, for example, I write about a Hard Drive I replaced in Sheffield, I write about that and link it to my 'PC Repair Sheffield' page. Every article contains a video from Youtube, which is another 'NoFollow' link. Past that, I just find forums which are preffereably not 'No Follow' links and try to help people by answering their questions, but putting more details on my site for them toi see, with a link. That is pretty much the extent of what I 'Get' so far. But I do read a lot of the posts on here and I'm always seeing the Experts on SEO criticise these things and say it's bad without actually explaining why, or how to improve this, or what to do instead in some kind of simple way? I mean, this blog i'm writing, is there really any point? It's unlikely anybody is going to see it, sharing it is just a rediculous assumption. Nobody shares a page on how to fix a hard drive from a local sheffield site. I don't think that NoFollow links are a waste of time, but that's my personal assumption. I think that makes it more natural in a way.. 'Write Fresh Content' and get natural links is a crazy suggestion, nobody is ever going to share it. It's just not the way the world works for small businesses. No task is easy, but none are impossible either, i know that I could do SEO, i'm just not entirely sure 'what to do'.
Intermediate & Advanced SEO | | Paul_Tovey0 -
SEO friendlier domain name
Hi, I just have a doubt. I am building a site I want to optimize for the keyword "slot machine gratis". I have bought two domains: slot-machines-gratis.it and slotmachine-gratis.it. Which domain do you recommend that I use to target the keyword "slot machine gratis"? Thank you.
Intermediate & Advanced SEO | | salvyy0 -
Does a Slider widget harm my SEO?
Does using a slider widget (such as the one Skype uses) harm my SEO? Meaning, is the text still totally readable to search engines or will it be in JAVAscript. Are there any SEO-friendly sliders you would recommend?
Intermediate & Advanced SEO | | theLotter0 -
Suggest some best seo extensions for prestashop
Hello all if any one of you using prestashop for their ecommerce portal or for their clients... pelase suggest some good addons of prestashop for the SEO. thanks
Intermediate & Advanced SEO | | idreams0 -
Newbie to SEO and SEOMOZ help
Hey everyone i just came across SEOMOZ today, i have been building websites for 3 years now but SEO is something which has always been a scary topic to consider trying to master. I have made a decision to do this in 2012 and i have been looking for a software package which can stear me and teach me. I have been reading the site help today and i feel totally swamped! i have created my campaign but a lot of the results dont make much sense to me and i am unsure of how to fix the errors they found. For instance the crawl diagnostics shows i have 5 4xx client errors. They show me a link to the page where the error is http://www.mydomain.com/category/latest-news/function.require but when i go to see what this is i just find an error 404 not found page.How do i go about removing this error if i have no idea where the problem is? I have started reading SEO User guide and beginers guide and i know it is going to take me a long time to get use to this all, but i am struggling to find the starting point and hope someone can possible help me find the first few steps. Thanks
Intermediate & Advanced SEO | | buntrosgali0