Using Your 50 Monthly SERP Analysis Reports
-
Hi. I've been running analysis on a variety of keywords for a few of our clients and am noticing I'm going through our 50 monthly full SERP Analysis Reports pretty quickly.
While SEO is only a fraction of what we do, I know there are large SEO shops out there that must run a tremendous amount of analysis each month.
If you're running such analysis routinely, how do you manage with only 50 full SERP Analysis Reports each month? How do these reports fit into your workflow?
Thanks a lot.
David
-
Thanks for your reply Scott.
I generally run the full SERP Analysis to dive deeper into analyzing the likelihood we'll be able to rank for a given phrase. In the past I've found it useful to see the level of optimization for the top 10 pages as well as some metrics on the number of links coming in to those pages that are ranking. I weigh these against the domains and pages we're trying to rank to see how it looks.
We don't give this data directly to clients. We interpret the data and talk to them about their chances to rank for given phrases.
-
Honestly, I have not run that report in over a year myself. While it does provide interesting data, I'm interested to know what's the main reason you are running that report? Is it to show to clients to explain the possible difficultly associated with ranking a keyword, or some other reason?
Scott O.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy Directories Using Title Meta-Tag For Link
I've been noticing a growing amount of spammy directories using my title Meta-Tag to create a link back to my site. Since my title uses competitive keywords, these external links on spammy directories look over optimized and I fear an algo penalty might get triggered. Should I be concerned and what can I do?
Moz Pro | | alrockn0 -
Universal results not in pdf or csv reports
Right now, the universal results show up when I look at tankings on the site, but do not show up at all in the weekly pdf reports. They also did not appear in the full rankings history .csv report. They only appear in the weekly csv report, and then, the information is not as detailed as it is on the website (it only shows whether a universal exists, but doesn't indicate at what position it shows up). This limits the usefulness of these reports to my customers. I need to be able to show them rankings histories, including universal results, in their monthly or weekly reports. Including the charts would be nice as well. Since I can individually download the .pdfs for these for each keywords, why can't we just include it in the monthly reports. Also, would like to be able to view rankings history for all three search engines at once for a keyword, or multiple keywords to reduce the number of pages in a report. Can you add this feature?
Moz Pro | | HMS0 -
SEO Moz Rank Report
Anyone else noticing the rank reporting seems to be off? My reports are showing "not in top 50" for some keywords that my site is on page one for. Not in places listings either because I know that can throw things off! Anyone?
Moz Pro | | RickyShockley0 -
Competitor Analysis
Hi, Is it possible to use SEOMoz to see the keywords my competitors rank for? Thanks Andrew
Moz Pro | | Studio330 -
Can't find backlinks shown in report.
I ran an advanced report to show me all the backlinks pointing to a domain. When I go to many of the domains listed, I can't find the link. I've searched the pages by anchor text in the browser and nothing comes up. Anyone know why this would be?
Moz Pro | | PatioLifeStyle0 -
SEOMoz Link Analysis Not Updating?
Hi there, I am wondering why the Link Analysis in SEOMoz takes so long to recognise new back-links. I have had the same figures showing for months when I know that I have added a lot more backlinks that are showing in my Google WebMaster account and I have also proven exist by searching directly in Google's search engine. How often does the Link Analysis section update itself? Are these figures worth following at all or are they useless? Thanks!
Moz Pro | | onlineexpression
Karl0 -
Seomoz on-page analysis, how strict to be
Hello, In a competitive niche, how important is it to be strict with the seomoz on-page analysis? If it gives a page/keyword an A, am I good to go? Or do I need to be more strict in that. We've had some competition move above us and we want to make sure we're on-site optimized well. site: nlpca(dot)com Thanks.
Moz Pro | | BobGW0 -
Best Keyword Ranking Report Tool
What's the best keyword ranking report tool that anyone is using currently? I have used CuteRank (booo), Rank Tracker, SEOBook.com Rank Tracker, etc. Cost isn't an issue - I'm looking for a free or a paid tool. I need to be able to export resutls in PDF and Excel format. Thanks for the feedback!
Moz Pro | | ezclickmedia0