A grade optimised posts not showing in SERPs
-
Hi all,
I've been using Moz to research, optimise and grade a broad range of copy and blog posts over the years. After the optimisation process I've always seen a relatively quick improvement of pages/posts in SERPs.
I am currently working on a new website launched earlier in the year on a subdomain. There's a sitemap, fresh content added every month and the site has an verified Google Analytics and Search Console account. The content is quite niche with low traffic data for related terms, however, I am finding that after three or four weeks the optimised posts aren't displaying in the top 50 results in Google.
These are the posts:
https://sykeshome.europe.sykes.com/cut-the-cost-of-customer-support-use-a-work-at-home-model/ - optimised for "Cut the cost of customer support" (and also "Cut the cost of customer support: use a work-at-home model")
https://sykeshome.europe.sykes.com/quality-and-compliance-in-a-work-at-home-environment/ - optimised for "Quality and compliance" (and also "Quality and compliance in a work-at-home environment")
As a new website launched on a subdomain there aren't currently any inbound links, but I wanted to know if I am simply being impatient in expecting the above posts to rank higher (if only slightly), or if there could be a reason optimised content with a Moz A grade isn't showing in the first 50 results.
Any advice or pointers would be much appreciated.
Jonathan
-
A good example of how not to write and optimise a blog post https://mynewsfit.com/why-to-use-royalty-free-music-in-content-creation/
-
Great! Happy to hear that all worked out!
-
Quick update: this did just turn out to be a case of me being impatient with a new website. A few days after my last post (above) all the optimised pages started showing high in SERPs. The info on supporting inbound links is very helpful however.
-
That's great, thanks for clarifying and for all your advice, it is much appreciated.
-
The links don't necessarily have to be from the same websites that are linking to the top results. They'll need to be from relevant websites or relevant pages & articles to your website.
-
Many thanks for that advice, it is very helpful.
To clarify, do I need to build inbound links from the websites that are already linking to the top results in Google for the exact match search, or, do I need to build inbound links from more related websites that help support the nature of my content (which also help Google to understand that the copy is about work-at-home solutions for businesses, and not work-at-home job opportunities)?
-
Well with the recent updates from Google, we're seeing a shift from exact-match search results to satisfying searcher intent. So based on the query "Quality and compliance in a work-at-home environment" and the search results page, it seems Google is trying to satisfy the intent behind the search by providing different types of results - when I checked the top resulting pages, I can see that they are very different in what they offer and the information they hold.
In the case of the pages you shared, there are probably more factors that need to be considered besides optimizing the page to match the exact query. These include the internal & external links to these pages and the content/topics of the pages that are linking to these pages.
-
Thanks for the feedback, it is much appreciated. When I search for the optimised term "Quality and compliance in a work-at-home environment" the first results are actually completely irrelevant - they are basically job sites advertising quality and compliance jobs, and they don't have anything to do with dealing with quality and compliance when working from home (which is what the post is about).
Isn't it odd that a search for the optimised term "Quality and compliance in a work-at-home environment" doesn't even bring up the post in the first 200 results? I've never had that before - I've had optimised pages appearing on page 1, 2, 3 or 4 of SERPs dependent upon competition, but I've never optimised posts and not had them show at all (even for an exact match search).
Obviously, in the first 200 results there are a lot of low domain authority sites, so I'm still baffled as to why the optimised pages aren't showing at.
At the moment this isn't about ranking higher, it's about being ranked at all. Any ideas?
-
I heartily agree with this answer
-
Hi JC,
I can see that the pages are indexed and showing up when running a "site:" search . So you're good on that front. The fact that its not ranking high enough is probably due to a number of factors. I would suggest running a query for what you think each page should show up for, and seeing what's actually ranking in the first page. Check the content of the ranking pages, the main website, and run a high-level backlink analysis to give you an idea of what you're up against.
Once you identify the gaps, you'll get a good idea of what needs to be done to rank higher.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why some pages show schema and some don't in Google?
I notice Google displays the schema(reviews, price, availability etc.) in results only for some of our item pages in same category using same template. Any ideas why this is happening. They are created around same time - more than a year ago. Schema was also added a year ago.
Intermediate & Advanced SEO | | rbai0 -
_Styling in my SERP, why?_
So Google is using an tag for my SERP snippet and there is styling in that that uses _and for some reason that _is showing up in the snippet itself. So "blah, blah blah, _19.99 _blah" is what is being displayed. How do I prevent this from happening? I thought styling within the header tags was fine? So what I am trying to do basically: Adventure Bear 16 oz or Adventure Bear 1.1oz Is this allowed or am I making a terrible mistake here? Thanks,
Intermediate & Advanced SEO | | DRSearchEngOpt
Chris Birkholm____0 -
Rich Snippets stopped showing up in SERPS
i had some rich snippets (recipes nad stars) showing on my site, but the last few days they have gone, has anyone had this happen, if so what did you do to get them back? The example URL is as follows http://www.gourmed.gr/syntages/pestrofa-sto-tigani-synodeyomeni-me-sauvignon-2003-karypidis everything seems ok in Google Structured Data Testing Tool. Any thoughts on why?
Intermediate & Advanced SEO | | canonodigital0 -
Best to Post Dynamic Content (Listings) under "Posts" in Wordpress?
My commercial real estate web site is being migrated to Wordpress from Drupal. Is it advisable to place dynamic content that will use taxonomy under "Posts" ? Listings will be changed every few months and there could be anywhere from several hundred to several thousand of them on the site. Developers have given me different advice. One has been adamant that listings and neighborhood pages (there will be about 25 neighborhood pages) should not be in the post section which is to be strictly reserved for blog entries. The last thing I want is to create a site structure which is unfriendly to SEO!!!! I would very much appreciate the perspective of anyone proficient with Wordpress and SEO. Thanks!!!
Intermediate & Advanced SEO | | Kingalan1
Alan Rosinsky0 -
Keywords repetition in both post/page title+url path or spread between both of them?
Hello all, I have one doubt concernig SEO optimization as I am buiding the structure of my website to be sound with the Keywords I am targeting: I have read that the post/page name is very important (selecting the right keywords you are targeting and the lenght) and also the url path name, taking into account both keywords+lengt. I still have the doubt if (Imagine I am considering 5 keywords for SEO.): 1) OPTION 1 I should use as far as it is possible, the 5 keywords in the post/page title and repeat the 5 same keywords in the url path name? OR 2) OPTION 2 I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but my main concern is as search engines gives more weight in SEO for post/page name rather than to the url path name, maybe I will miss 2 of the keywords I used in the url path name? My choice would be OPTION 2 as I can have: Shorter post/page name - Shorter url path name. More caracters for targeting the keywords: 75 (from post/page name) + 115 (from url path name). I avoid repetition of keywords in both title and url path. Thank you very much, Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
How do I optimise my products for best results?
Hi We have a number of products we want to optimise for example. Barbeque Boss Double Oven Glove, Black When performing keyword research, there are a number of generic terms such as, black oven gloves, barbeque boss and so on. Now i can write the page and optimise for these keyword phrases but I am not sure this is the right way about going for it, particularly if i have several products in the range that are "black oven gloves" or " double oven gloves" How so i best structure my meta tags, meta description and descriptions? Should i just use the product title and optimise around this in the hope Google displays our page in any search queries containing words in this product title? Any advice would be appreciated. Thanks Craig
Intermediate & Advanced SEO | | Towelsrus0 -
Posting new PDF. How to Keep Google Happy?
Posting new PDF. Is there anything beyond maintaining the PDF metadata, filename and URL I need to do to keep its current top ten search ranking on Google for a specific generic noun which it currently ranks for? Many thanks ahead of time for your help.
Intermediate & Advanced SEO | | nabarro0 -
Exact Match Domains Post Penguin
I was wondering if it is still worth it to use exact match domains to rank for a desired keyword after the last penguin slap and if so, what would be the best strategy. Thanks!
Intermediate & Advanced SEO | | comancsm1