Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Domain Authority dropped 10 points and I don't know why

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Domain Authority dropped 10 points and I don't know why

    Technical SEO
    domain authority optimization
    3
    3
    2344
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • LisaBabblebird
      LisaBabblebird Subscriber last edited by

      In my latest site crawl, the domain authority dropped 10 points for no apparent reason. There have been no changes to the site. The only change I have made this month is to block referral spam to the site. My competitors' DAs have stayed the same too.

      website name: https://knowledgefront.co.uk/

      Any ideas?

      1 Reply Last reply Reply Quote 0
      • RaviKumarRana
        RaviKumarRana last edited by

        Check for incoming links and see if there's any pattern. Check referral traffic and see if any bot traffic is landing on your website or not. Try the following steps:

        1. Create a filter in analytics
        2. Block spam IPs
        3. Block bot traffic to land on your website.
        4. Create quality backlinks
        5. Find out pages that are performing lower in SERP i.e. 5,6,7 or 8,9th positions. Optimize them and push them for better CTR.

        Once you are done, submit sitemap and wait for some time, I hope this will help you out recovering the lost DA as it works for me.

        Regards,
        Ravi Kumar Rana
        TheSEOGuy

        1 Reply Last reply Reply Quote 0
        • PaintedBrickDigital
          PaintedBrickDigital last edited by

          @lisababblebird said in Domain Authority dropped 10 points and I don't know why:

          https://knowledgefront.co.uk/

          With just a quick look, you've got 53ish links and many of them are questionable at best, or directory links.

          So, link quality may be an issue, also, did you manually disavow links? If so, you probably just brought unwanted attention to your site.

          We never tell clients to disavow on their own... only if they receive a manual penalty do we take that step.

          Instead, focus on building actual valuable links as Google and other search engines have gotten pretty good at recognizing and ignoring spam links on their own.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • HayleyBowyer

            Moz Domain Authority [Megathread]

            domain authority da

            Hey Moz Community, We've noticed that there are questions about Domain Authority, what it is, and how to positively impact it. We're here to answer your questions! For a full overview, please see our help hub article here: https://moz.com/learn/seo/domain-authority First, it's important to keep in mind that Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It is not a Google ranking factor. Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Since DA is based on machine learning calculations, your site's score will often fluctuate as more, fewer, or different data points become available and are incorporated into those calculations. For instance, if facebook.com were to acquire a billion new links, every other site’s DA would drop relative to Facebook’s. Because more established and authoritative domains like Facebook will have increasingly larger link profiles, they take up more of the high-DA slots, leaving less room at the higher end of the scale for other domains with less robust link profiles. Therefore, it's significantly easier to grow your score from 20 to 30 than it is to grow it from 70 to 80. For this reason, it’s important to use Domain Authority as a comparative metric rather than an absolute one. The best way to influence your DA is to improve your overall site health with a focus on the quality and quantity of external links pointing to your site. Check out this video for more details on how to impact DA Happy analyzing!

            Moz Pro | | HayleyBowyer
            0
          • ChunkyChuck

            How can i increase DA of my website?

            domain authority

            Hi, Why my website evolvepakistan DA is not increasing it is old site even i have bought a fiverr gig of someone he was offering that he will show my site DA 70, he send me pic of 70DA, on his side 70DA of my site but when i check on it show 0 DA.
            Whats the problem?

            Moz Pro | | ChunkyChuck
            0
          • AL123al

            Old domain to new domain

            Hi, A website on server A is no longer required. The owner has redirected some URLS of this website (via plugin) to his new website on server B  -but not all URLS. So when I use COMMAND site:website A , I see a mixture of redirected URLS and not redirected URLS.Therefore two websites are still being indexed in some form and causing duplication. However, weirdly when I crawl with Screaming Frog I only see one URL which is 301 redirected to the new website.  I would have thought I'd see lots of URLs which hadn't been redirected. How come it is different to using the site:command? Anyway, how do I move to the new website completely without the old one being indexed anymore. I thought I knew this but have read so many blogs I've confused myself! Should I: Redirect all URLS via the HTACESS file on old website on server A? There are lots of pages indexed so a lot of URLs. What if I miss some? or Point the old domain via DNS to server B and do the redirects in website B HTaccess file? This seems more sensible but does this method still retain the website rankings? Thanks for any help

            Technical SEO | | AL123al
            0
          • seotrafilea

            Get DA/PA Bulk Mode

            domain authority

            Hi, everyone. I want to know if you know any way to get DA & PA metrics with any software (not Netpeak Checker please, is very low) or any add-on for Google Sheet or Microsoft Excel (like Majestic has for Google Sheets). Up today any software works always and sometimes the results are not really. Please, team of MOZ and Community, help me. And team of MOZ, the SEOs around the world need a solution for this. We scrapped many domains every day for build our privates blogs networks and also for search opportunities for link our sites. Please, provide us anyway (software, tool in your suite, I don't know) for this essential function in the SEO World. Thanks!

            API | | seotrafilea
            0
          • tgwebmaster

            Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?

            I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing?  Has anyone else had a similar issue, how was it corrected?

            Technical SEO | | tgwebmaster
            0
          • waqid

            Clients domain expired - rankings lost - repurchased domain - what next?

            Its only been 10 days and i have repurchased the domain name/ renewed. The who is info, website and contact information is all still the same. However we have lost all rankings and i am hoping that our top rankings come back. Does anyone have experience with such a crappy situation?

            Technical SEO | | waqid
            0
          • Grumpy_Carl

            Domain authority and keyword difficulty

            I know there are too many variables for a certain answer, however do people take their domain authority into account when using keyword difficulty tool? I have a new domain which only has a score of seven at the moment.  When using the keyword searching tool what is the maximum difficulty level keywords people would target initially? Obviously I would seek to increase the difficulty of the words over time but to start off its a hard choice between keywords which can be ranked for in a reasonable period of time and the keywords which are getting enough traffic to make the effort worthwhile.

            Technical SEO | | Grumpy_Carl
            0
          • sboelter

            Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains

            Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's  pointing to the same IP address as our "preferred domain:"  for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP.  This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain.  We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w.  This seemed to help resolve the issue and moved hundreds of pages off the index.  However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain.  When you click on the link, it does redirect to the same page but under the preferred domain.  So the redirect is working and has been confirmed as 301.  But for some reason Google continues to crawl our site and index under this incorrect domains.  Why is this? Is there a setting we are missing?   These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing.  Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.

            Technical SEO | | sboelter
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.