Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the exact difference between guest post and paid links?
-
What is the exact difference between guest post and paid links?
-
@zeitnot When Google analyzes the post, it looks for some key things. One is a sponsored disclosure. It can say “sponsored,” “paid,” or “advertisement,” and should be easy to spot.
Google also checks the content to see if it’s promoting something specific. It may come as paid material if there’s a lot of promotional language or mentions of some products or brands without context.
Another thing Google looks for is affiliate links or patterns of content creation. If a website regularly posts sponsored or promotional content without saying so, it won’t appear as a high-quality source of information. -
The main difference between guest posting and paid links is that with guest posting, you're providing valuable content for free. With paid links, you're just paying for a link. So from Google's perspective, guest posts are seen as more trustworthy than paid links. That's because when someone publishes a guest post on another blog, it's usually because they've been given permission by the blog owner to do so. I've made some guest postings for my friend's website when he started with dropshipping, and I've managed to land a few great guest posts for him, that increased the DR of the site eventually. Now, not gonna lie here, it's definitely a harder way to go, but if you put in the effort and do it consistently you'll see great results with GP, without putting any risk to the business.
-
@zeitnot In Guest Posting, you add your Comments/ Blog content on a High authority website with a link to your website , While paid links refer to posts contributed to a website with monetary charge in exchange for quality backlinks
-
-
@zeitnot In paid guest posting, you get paid for writing a guest post, whereas for paid links, you pay to the linking site. If you want organic links to your site you can try a tool called Postifluence. It's one of the best & affordable SEO tool I have ever used. It helps to find the top ranking guest posting websites and brings high-quality backlinks from there.
-
Guest post are free, while the paid links require payment
.
Basically if you pay for guest post it will be counted as paid links. And google suggest using rel="sponsored" for this kind of links.
In reality we pay bloggers or webmasters for publishing guest post , which is not recommended by google.
-
@zeitnot The results shown on Google search are both ads and organic.
Paid results are created by users using Google ads where he/she introduces their ads to Google.
Organic results are shown on Google search results while a software called spider crawls a website and indexes them.
-
@Parker_Adam_916 thanks for fast response.
My second question is how google understands whether the post is paid or natural earn? -
Guest Post – A guest post is ananrticle written by someone else and posted on your website. You do not have to pay anyone to write a guest post. If the author is willing to share their knowledge, then they should be given credit for doing so.
Paid Link – A paid link is any aancle where the writer is being compensated for writing the content. Usually, these articles are sponsored posts. Sponsored posts are often written by people who work at companies that sell products related to the topic of the article. These companies may offer compensation to the writers of the posts in exchange for them promoting the company’s product.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from The Sun, New Yor Post, etc...
Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
Link Building | | Veptune
Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks0 -
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Total Exact Match Anchor Text Percentage or a Few High Quality Exact Match Backlinks, which is better?
Hello, I was wondering if anyone could help me. I am trying to rank a web page for a competitive regional search term. Upon inspecting all the competitors’ backlinks they appear to using an overly high exact match anchor text to rank on the first page for this keyword. Somewhere in the region of 15 – 55% exact match anchor text. So the question is what does big G provide a heavier weighting for, A.) The total percentage of exact match anchor text for all your backlinks, until it reaches the point of over optimization. A higher percentage up to about 60% will help you rank in the top 3. Meaning I should change a 1,000+ backlinks on multiple domains to the exact match anchor text. B.) Or just a few backlinks with the exact match anchor text but from really high quality domains with a ‘Majestic SEO’ Trust and Citation Flow above 40. Any help would be appreciated, exact match anchor text is meant not to work but it still does.
Link Building | | tomfifteen0 -
How can I find the best sites to guest post on while linking back to my article?
Whats the best way to find sites to guest blog on. There are just so many and I don't want to make bad choices so my current rankings don't get hurt
Link Building | | aronwp0 -
Guest Posting
Is guest posting to get links a good idea? I have the blogs to post but do not have the time to find, approach and build a relationship with bloggers to get the guest posts. Are guest posting services a good idea and if so can anyone recommend one? Thanks
Link Building | | Studio330 -
Forum posting
I would like to ask i have found on blog: "Forum posting is an important effective SEO Link Building Method to getting quality traffic and quality back links to your website. Learn here about forum posting basics, advices and guidelines." Is it true? Forum posting with backlink to my website can help me to rank better? I mean posting on the related forum website?
Link Building | | joekoo10 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
How do you compose and write a great guest post?
After developing a relationship with a blog owner and being told you may guest posts on their blog for your client: How do you compose and write a great guest post? How do you pick a good topic? How to you compose the post to serve the blog your are guest posting for and your client? Should you write the post like you are a member/writer for the blog you are posting for? How much should you keep your client in the loop of what you are posting on behalf of their company? Does anyone have any good examples or experiences when creating a great guest post?
Link Building | | VentaMarketing0