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To get your site ranking again, it seems like you’ve laid a solid foundation, but there are a few additional strategies that could boost your efforts.

You could conduct a thorough technical SEO audit. The fact that some pages aren’t indexing could indicate underlying issues like crawl errors, broken links, or duplicate content. Dive into Google Search Console to identify these problems. For example, accidental "noindex" tags or slow page speeds can block search engines from properly crawling your site. Fixing these can improve your site's visibility a lot.

Also, focus on content refresh and expansion. Monthly blogging is a great start; just remember that Google favors websites that regularly update and expand their content. Go back to older posts and update them with fresh insights or new statistics. Perhaps consider creating longer, in-depth articles that provide real value to your audience, such as detailed how-tos or comprehensive guides. Something that responds to their pain points and offers a genuine solution. This shows search engines that your site is a source of expert information, which can help improve rankings over time.

Don't ignore the strategies that can help indirectly with ranking, for example, try to drive more traffic or improve engagement. You can experiment with QR codes in your marketing efforts. By placing QR codes on product packaging or print materials, you can drive offline traffic directly to your site. Using trackable URLs in these QR codes helps you measure engagement and identify areas where your SEO efforts can be fine-tuned. This gives your site a boost in both traffic and relevance.

Or work on event-based or location-specific marketing if possible. If your business participates in trade shows, events, or even collaborates with local businesses, you can place QR codes in high-traffic physical locations. These codes can direct users to exclusive online content, downloadable resources, or content tied to the location or event. By driving targeted traffic from offline events to these pages, you increase site traffic and improve user engagement and dwell time - both factors that Google considers in ranking. Plus, if the content users access through these QR codes is valuable and shareable, it could lead to natural backlinks, which further boosts SEO.

Basically, all your marketing campaigns add up, contributing to better rankings. One last thing, check the latest Google core update, this could also be affecting your drop in rankings.

Exactly, it takes time to see the results of your marketing efforts reflected in your DA. How much time - that depends on many, many factors; the quality of backlinks you built and Google algorithm updates being some of them. The best we can do is keep working on improving it, adjusting along the way and waiting to see the results.

To rank it locally, focus on optimizing for video production services in LA. So, update your Google Business Profile with relevant details about video services, for example, “business video production in Los Angeles” or “video ads for LA companies.” Encourage satisfied clients to leave reviews to boost trust and visibility; you could offer something in return, like a discount on their next order.

On-page, target keywords like “Los Angeles video ads” in meta descriptions, headers, and content. Use schema markup for video production services to improve local search relevance.

I think creating localized content is a good way to go; blog posts or case studies showcasing the impact of your video work in LA. For example, a post titled “How Video Ads Increased Brand Awareness for LA Businesses” can target local queries.

Also, build local backlinks by partnering with local marketing agencies or business blogs. Collaborating on a video project with a well-known LA business can boost your site’s authority.

Redirecting sounds simple, but it can be a lot of work, especially for SEO. You need to carefully map old URLs to new ones, or you risk losing traffic. Big companies often have dedicated teams managing this to ensure everything’s smooth. Implementing strategies like resource smoothing helps here - spreading out tasks over time so no one is overwhelmed and SEO remains on point (see here).

For example, you could have one team member focus on identifying which URLs need redirecting while another handles updating the code over a week, instead of doing everything at once. This way, the workload stays manageable, and there’s less risk of making mistakes.

When implementing redirects, always check for broken links and monitor the changes to ensure traffic isn’t dropping. And remember, a good redirect strategy is essential for maintaining SEO, so take your time and do it right to avoid losing valuable rankings.

@gooday2day Another thing to consider is focusing on high-quality content for those guest posts. It'll resonate more with their audience if you can offer valuable insights, like how your insurance works alongside mortgage brokers or real estate agent's offerings. By the way, good thinking about resource smoothing; it is a smart way to keep everything manageable. It is found to affect performance positively. Back to the main topic, when doing outreach, make sure to build genuine relationships with these businesses - they're more likely to collaborate again in the future if the first experience goes well. That long-term connection can lead to even more backlink opportunities.

Repairing website damage requires a structured approach. Start by assessing any issues caused by the freelancer using tools like Wordfence for WordPress to detect backdoors or malicious changes. It’s possible Google penalized you for whatever work the freelancer did. You might need to disavow toxic links they built, for example, or address other issues. Tools such as Google Alerts can help identify content duplicates for action.

For future reference, regular monitoring helps prevent unauthorized changes and stay informed about industry trends. If you monitor a web page for changes, you will ensure no unauthorized adjustments are made on your site. There are several ways to approach this, and several tools you can use; some will notify you when your webpage changes. Monitoring competitors for content trends can also guide your strategy and reveal potential areas for improvement.

Guest blogging and social media can be very effective for your niche. While the "easy" part is subjective, social media is often more straightforward to manage.

Think outside the box. For example, using QR codes can also be beneficial for backlink building. QR codes allow you to share links to your website or other online content with a physical audience, which can increase your site's visibility. You can make a QR code and share it on social media, include it in email newsletters, or use it in other marketing campaigns to drive more traffic to your site.

On the other hand, guest blogging requires a significant investment of time and effort. You'll need to develop a strategy, which may involve hiring a writer or an agency to do the outreach for you. This approach can be highly effective but requires a decent budget and a long-term commitment to see results.

@sarahwalsh This could be the case, I've seen it several times. Of course, it could also be one of the other reasons mentioned in this thread, but this is a "good suspect".

@Kazrat This. Although there could be a few reasons, as you said, in most cases it's a temporary glitch. Hope it works properly by now.

You've got many recommendations, so I can contribute with a couple of tips to help you pick. Look for an SEO provider with a proven track record of delivering results for their clients. Ask for case studies or references from past clients to gauge their effectiveness. A reputable provider should be transparent about their previous work and able to provide references. Choose a provider that emphasizes transparency in reporting and communication. They should provide regular updates on the progress of your SEO campaign and be accessible to address any questions or concerns you may have. Make sure they use reliable analytics tools to track key performance indicators (KPIs) and provide detailed reports on organic traffic, keyword rankings, conversion, and other relevant metrics. At the end of the day, knowing how many false promises there are in this industry, I can only wish you lots of luck. There are still some that actually deliver, but it's not always easy to tell in advance.

Hey there!

Your backlink strategy can involve a variety of tactics, such as creating high-quality content that other websites will want to link to, reaching out to other website owners and asking for links, or participating in link building campaidgns or exchanges.

It's important to note that not all backlinks are created equal, and having a high number of low-quality links can actually harm your website's SEO. Therefore, it's important to focus on acquiring relevant, high-quality backlinks from reputable websites.

I wouldn't know what your strategy should be as I don't know what your final goals are. Though here you can find some actional steps that are included in almost every link-building strategy:

Creating high-quality content: One of the best ways to acquire backlinks is by creating valuable and informative content that other websites will want to link to. This can include things like in-depth research articles, informative blog posts, infographics, and videos.

Guest blogging: Another way to acquire backlinks is by guest blogging on other websites in your industry. This is a great way to get your content in front of a new audience and to establish yourself as a thought leader in your industry. When you guest blog, you can typically include a link back to your own website in your author bio or in the body of the post.

Broken link building: This strategy involves identifying broken links on other websites in your industry, and then reaching out to the website owner to let them know about the broken link and suggesting a replacement link to one of your own pages.

Direct Outreach: Reach out to website owners, editors, and other relevant contacts, and ask them to link to your content.

One thing to remember is that link-building is not an easy task, it requires time, effort and a well-thought strategy. It's a long-term strategy, and the results may take some time to appear. So don't give up if you don't see immediate results, it's just not how things work in this business.