What is the exact difference between guest post and paid links?
-
What is the exact difference between guest post and paid links?
-
@zeitnot When Google analyzes the post, it looks for some key things. One is a sponsored disclosure. It can say “sponsored,” “paid,” or “advertisement,” and should be easy to spot.
Google also checks the content to see if it’s promoting something specific. It may come as paid material if there’s a lot of promotional language or mentions of some products or brands without context.
Another thing Google looks for is affiliate links or patterns of content creation. If a website regularly posts sponsored or promotional content without saying so, it won’t appear as a high-quality source of information. -
The main difference between guest posting and paid links is that with guest posting, you're providing valuable content for free. With paid links, you're just paying for a link. So from Google's perspective, guest posts are seen as more trustworthy than paid links. That's because when someone publishes a guest post on another blog, it's usually because they've been given permission by the blog owner to do so. I've made some guest postings for my friend's website when he started with dropshipping, and I've managed to land a few great guest posts for him, that increased the DR of the site eventually. Now, not gonna lie here, it's definitely a harder way to go, but if you put in the effort and do it consistently you'll see great results with GP, without putting any risk to the business.
-
@zeitnot In Guest Posting, you add your Comments/ Blog content on a High authority website with a link to your website , While paid links refer to posts contributed to a website with monetary charge in exchange for quality backlinks
-
-
@zeitnot In paid guest posting, you get paid for writing a guest post, whereas for paid links, you pay to the linking site. If you want organic links to your site you can try a tool called Postifluence. It's one of the best & affordable SEO tool I have ever used. It helps to find the top ranking guest posting websites and brings high-quality backlinks from there.
-
Guest post are free, while the paid links require payment .
Basically if you pay for guest post it will be counted as paid links. And google suggest using rel="sponsored" for this kind of links.
In reality we pay bloggers or webmasters for publishing guest post , which is not recommended by google.
-
@zeitnot The results shown on Google search are both ads and organic.
Paid results are created by users using Google ads where he/she introduces their ads to Google.
Organic results are shown on Google search results while a software called spider crawls a website and indexes them.
-
@Parker_Adam_916 thanks for fast response.
My second question is how google understands whether the post is paid or natural earn? -
Guest Post – A guest post is ananrticle written by someone else and posted on your website. You do not have to pay anyone to write a guest post. If the author is willing to share their knowledge, then they should be given credit for doing so.
Paid Link – A paid link is any aancle where the writer is being compensated for writing the content. Usually, these articles are sponsored posts. Sponsored posts are often written by people who work at companies that sell products related to the topic of the article. These companies may offer compensation to the writers of the posts in exchange for them promoting the company’s product.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid link with high quality content
I know paid links is against google's policy. But what if I have a very quality content including my paid link on blogger's site referencing to my site.
Link Building | | zeitnot
Is it counted as an ad or spammy content which leads to penalization by search engines ?0 -
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Paid Manual 10 Guest Post EDU Back-Links - GOOD or BAD idea?
Hello, I know **Fiverr **has been a topic of discussion for a while in regards to cheap and bad SEO work. Most of the threads I found here refer to buying 1000's of EDU backlinks - but what about 10 manually placed that seem legit? The seller states in his GIG "I have guest posting privilege at Different University websites. I will write and publish a post there with a dofollow backlink to your website, using your anchor text. The article will contain one relevant, contextual link to your website, using a suitable anchor text. There would also be a few other links to authority sites (not your competitors’ sites) to make everything look professional and natural." Could anyone give me advice as to something like this is worth it - or did the seller simply reduce the number from 1000's to 10's to avoid suspicion? I mean even if 1 of the links is valid - surely it makes a difference? or am I still high on the fiverr dream? I dont expect an instant PR or SERP increase, Im simply wondering if something like this is harmful or beneficial, and to what extent.
Link Building | | Danish78640 -
We're looking at providing SEO for a website that has the majority of its incoming links from websites created solely to provide links. Few have bad spam rankings. How worried should I be about those links?
The majority of incoming links to a prospect's website are from website pages apparently created solely to provide links to the website. Few have high spam scores. The sites linking to the main site have versions of blogs with linked text. They seem to be providing positive SEO value now, but I'm concerned they might get noticed and hurt the main site in the future.
Link Building | | PKI_Niles1 -
Inbound link is follow link but we put no follow link back - is it beneficial for rankings?
Dear Moz Community, We are operating in a niche market, where there are not so many content marketing options. What we are left with are link exchanging with relevant sites that are on the same topic but to not directly compete with us. Now we know that if we link back to site A and site a links back to us - for google this is not a very good link. But, some of the sites we are exchanging links with, do not know the term follow vs no follow links. My question - if your link is to site A is a no follow link but they give us a follow link - does it mean thats a better option than a follow vs follow. Thanks for help!
Link Building | | advertisingcloud0 -
Can I include "commissioned" posts in my link building strategy?
Ok "Commissioned Posts" meaning industry influencers/bloggers etc writing about your brand, products or services and possibly "linking" to your website (in exchange for money, or not) a) I'm contacted by a blogger who wants to write a piece about our product and naturally links back. b) A blogger says, yes, we can write a fantastic article about your brand and link to you for $$$..$ - is this ok if not at scale? What is deemed as ethical? I want to make sure our link building campaign is done within Google's guidelines. Here is currently what we are doing, or intending to do; 1. We're producing unique content on our site and sharing this with key influencers organically on Twitter, Facebook and G+ communities. This so far is working well for a new start up. 2. Writing guest posts on authoritative sites (with only our author bio at the bottom, branded link to our site, social links) sharing knowledge or interesting content which readers will want to read. Sites like HuffPost, The Guardian would be great although we're starting on authoritative well maintained blogger sites within the industry to begin. 3. Reaching out to industry influencers who may like to review our products. Many of them have got back to me stating that they "can" run commissioned posts (normally requires a large fee) which carries a followed link, branded or unbranded. Although we may have initially contacted them, and money could be exchanged, in the eyes of Google wouldn't this appear as a natural post? Please let me know your thoughts on this? It would be great to gain more of an understanding exactly what I can or cannot do when it comes to developing high quality links for our business! Your feedback (sharing any examples if possible) would be truly appreciated. Thanks Gary
Link Building | | GaryVictory0 -
Link Building
Are there any other webmasters in the MOZ community that are interested in creating multiple high quality link exchanges? Our company has a decent size client list we are interested in building links for.
Link Building | | WebMarkets0 -
Will short linking to my site affect SERPs attribution of inbound link?
Some brand partners are using their short links to link back to our site (like bit.ly but they have their own). They have a high domain authority and trust so we want that link back to be read by Google. When I downloaded all inbound links from Moz, this brand's site was not listed, making me worried that the inbound link isn't being seen or considered! Haven't been able to find any info on this...
Link Building | | PAC31350