Why my competitors posts rank well if those posts have lower SEOMoz?

[Godad]

Hello SEOMoz forum!

I have a smart phone related blog, but it's not publish new related posts. I saw that most of my competitors rank well than me, even if they don't have a higher rank on SEOMoz (PA and DA). Most of their post's SEOMoz PA rank is lower than (1-5), but similar post on my blog have higher PA rank (10-15.

Thanks!

[MattAntonino]

No worries! It's a question that often comes up. I found I was answering it by typing out long answers each time so I wrote the Moz post specifically for this type of question.    It's good to have as a reference and it's understandable that you may not have found it.

Glad to help!

[Godad]

Thank you matt your quick reply!

Yes, that post explain it well.   Looks like I posted it without searching.

[MattAntonino]

Hi Chathuranga,

This is a fairly common question on the forums. When we see the Moz metrics, we assume that better numbers mean you should rank higher but Google uses a couple hundred ranking factors and Domain Authority and Page Authority are not the whole story.

I did write a whole post about it here:

http://www.seomoz.org/blog/going-beyond-moz-metrics-to-answer-why-is-this-site-outranking-me

Hope that helps!