How to best figure out synonymous search phrases
-
I'm curious about synonymous key phrases and competitive key term analysis. I have a few methods for conducting research to find what phrases Google considers synonymous but they are very time consuming.
What are some ways to figure this out?
An example would be livestock and cattle.
Are there any good ways to figure out user intent related key phrases?
For example in our niche if someone is looking to purchase something Google often delivers pages with title tags that include the term supplies.
Would it be advantageous to optimize for these types of key phrases if the competition is less or should I assume that Google groups exact match and synonym and intent match together when calculating relevancy.
Eg I can choose to target livestock or cattle on page. Livestock gets a quarter the search volume cattle gets but has half the competition. Will I be competing against the cattle sites too? If so should I just bite the bullet and target cattle?
-
Ask the people who answer the telephone at the business office of this website. They usually know the crazy ways that people ask for the product and the many alternative names used for them.
-
Hi Emmy,
When it comes to keyword research everything is time consuming. If you want a refined list of keywords you need to dig into it, however I find it always reliable since I structure every idea around the terms I find.
What I normally use for keyword enrichment is:
- search for my terms in google and see what kind of suggestions google gives. These are not synonyms but terms highly related, then I click into them and find new related ones
- group my main terms and put them into google keyword tool. In that way google will give you suggestions of related terms, jsut try to expand the list as much as you can and then refine it.
- again in google keyword tool external you may look at your competitors' homepage or to the competing urls in your serps and see which keywords they have. If you find that many of them are using supplies you amy consider adding that term too, since it will be giving you more new keywords to rank for.
About what terms go for, google always tries to give to the user the best result. In that sense Google analyses the related terms, evaluate them and then it mixes them up to try achieve the best results, there are terms which are high related synonims like motorbike and motorcycle and other which are less like motorcycle and bicycle. Depending on how much you're content is, you may consider extending your content to add new related keywords, or may be you want to create totally new sections pointing to those new keywords and deliver your users there.
hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to track search queries with GA
Hi there, I am trying to track my search queries on my site with GA. http://i.imgur.com/Pfkasco.png Until now, I have to result? Any tips?
Search Behavior | | TonikSEO1 -
Search Analytics update in Google Webmasters Tools? Where can we find search queries bringing traffic to website?
I just got up and see Search Analytic's being updated today totally. Their is no option to see old reports. As Search Analytics only share 999 keywords.
Search Behavior | | csfarnsworth
Whats next now?
How can a webmaster finds all search queries bringing traffic to his website?
Any paid or free tool?
Google Analytic's > Acquisition > Search engine optimization > search queries will this area helps? Whole question revolves around. Any good tool that will help you find all the queries bringing traffic to my website?0 -
Has anyone found a best practice for ranking a client who has one central office location, but a large, regional service area that they want to rank for?
All the most recent local search ranking is based upon physical addresses, but what happens when someone provides services and has staff 100 miles from that central office location, but no physical address to work with?
Search Behavior | | BehrDesign0 -
GWMT - "Tag Site For Child Directed Treatment" Effect On Search / Rankings?
Hi All, We have a client who has been directed to tag their site for "Child Directed Treatment" in Webmaster tools to comply with AdExchange policies. The site is, generally speaking, directed at those between the ages of 13 and 16 along with their parents, but does NOT collect any data (No sign in, login, signups etc). You can find out more about the specific tag here (unfortunately not much more about it) https://support.google.com/webmasters/answer/3221080?hl=en Our concern is that we have never heard of this specific tag, and our client is asking us to let them know if that this will have no effect on search traffic or ranking. I can't find much in the way of anyone who HAS implemented this tag and the effects it has had on their site. They are ad supported, receive millions of unique hits a month, and the majority of their traffic is from branded keywords. Would love to hear from anyone with ANY experience or thoughts on this process and what to be aware of. Your assistance is muchly appreciated.
Search Behavior | | SearchMarketers0 -
Is it possible to know if visitor arrived at the web page via organic search and if so, show some content?
Hello, Is it possible to know if visitors are arriving at a web page via organic search? Background: We have a section of job description pages to explain typical tasks. These have very high bounce rate (some 100%), and I think people are confusing them with actual jobs. For example "stage designer". Many of those keyword we have very high rankings. I am thinking of having a small notice at the top of those page to say something like "if you are stage designer job, check out our job section". Thanks
Search Behavior | | CreativeChoices0 -
Forced Page Views and Search Engines?
I have a website that was built for the primary purpose of showing HTML 5 capabilities. With this, we have to create forced page views within analytics in order to receive any data about consumer behavior on the site. Are search engines viewing these forced page views as actual webpages? Does it even effect SEO efforts?
Search Behavior | | HughesDigital0 -
Number of searches for specific keywords
Hi everyone, I am new to SEOmoz and SEO but learning fast. Is there a way within SEOmoz to find out how many people are searching for specific keywords? It is a question I ask myself, "how many people are using the keywords I think I would use to find my products or services"? I've seen other SEO professionals produce reports showing how many searches happen for certain keywords. Thanks James
Search Behavior | | avecsys0 -
What is the best way of tracking direct traffic coming from print ads?
I have numerous print ads running and I would like to see which ads are sending traffic to my site. What is the best way of doing this? Redirects? Is this a recommended practice? Thanks!
Search Behavior | | Lael0