How do I optimize a site designed to be one scrolling page of content?

[bangbang]

Our website uses section ID's as its navigation so all the content is on one page.  When you click About Us, the page scrolls down to About Us.  Products, the page scrolls to Products section, and etc.

I am getting crawl errors for meta descriptions but will this go away once the main domain has this info?  We just added the meta keywords and description to the header and since the navigation sections use the same page, I assume it will correct the errors.

Any other advice on optimizing for site designs like ours would be great.

www.theicecubekit.com is the site.

Thanks,
Chris

[jesse-landry]

growing trend? according to who/what?

Donna is right. This will not work unless you have a pre-established brand and traffic incoming.

If you want to optimize for multiple keywords on one page, you're out of luck. I mean... the basics of SEO will tell you that.

Good luck changing the industry, though! I myself would immediately run away from a long scrolling one-page site. I'm not sure why you'd even want to do that, seeing as how people still navigate from the top header... what's the difference?

I'll tell you the difference - limited SEO options and keyword targets.

[bangbang]

Single page design is a growing trend that looks great on all devices.  Not a chance we are changing the design.

The main content is on www.theicecubekit.com.  We have a product details page as well where the visitor learns more about the product and adds it to their cart under the ORDER nav menu.

I would like to optimize both of these pages, but like I mentioned above, I don't know how the search engines will index each hash section of the site.

[bangbang]

No, just one meta description in the header.  but all the content is on a scrolling page.  Check it out to see what I mean: www.theicecubekit.com

I am curious to learn if search engines will index just the main domain and NOT the hash sections (#thekit, #contactus, and the rest.)

[DonnaDuncan]

Best practice is to optimize one topic per page. If your site is designed so that it's entire content resides on one page, that will be hard to do.

Probably not what you want to hear, but I recommend changing the design so you have more than one page on the site. You're not going to make much headway, in my opinion, with a single page, single topic website. That is unless your goal is to rank well for a highly non-competitive term in an obscure location.

[danrawk]

hi

to make sure i understand, you are putting more than one meta-description on a single page of content?  generally you want one per page.