Keyword Specific Domain | Outranking trend
-
Hey everyone, i looked for a similar question but didnt found anything.
Ive been having a lot trouble competing with other websites that use the "exact-keyword" domain (www.keyword.com), then they just stuff some mediocre content and rank 1-3 in Google SERP for that keyword
I wasnt worried before because i thought they were going to be penalized or decreased in ranking. But they bought several keyword domains and outrank everyone in almost every word.
Their conversion rate cant be that good because of the mediocre content, but still i dont like the fact that they rank better just because of the keyword.
Any comment on this? , what would you do?
Regards
-
Just the usual.
Good content.
Good promotion.
-
I have done some link building through the years, and achieved a domain authority of 35, and page domain of 40, in those pages. I am aware there is still a lot work to do, but i personally think my page has much more value in content, good link building, and good optimized content.
Anyway, i will pursue a more aggresive link building campaign along with my content creation campaign in order to pass these tactics.
Any recommendations on Link Building campaign?
-
I hope it will.
Ive seen my rankings, and traffic increase highly with my new content creation campaign. However, i still need to outrank several pages on some keywords.
Thanks for the reply and answer!
Regards,
-
How is your own site doing wrt inbound links from external sources Jesus? Do you have many? Are they coming from quality domains? Related domains?
I share your frustration and see this type of thing all the time. It seems you have to go above and beyond in order to neutralize the advantage keyword incorporating domains have.
I would do as Dan has suggested and go after some very high authority links within your industry. That's the fastest way to level the playing field in my opinion.
-
11-10 is fairly low for page authority or domain authority.
what do their external links look like? are you sure you are showing ALL external links (any links to anything on the domain abc.com) and not just ones to a specific page (abc.com/specificpage.html).
if they are just linking to their domains from skeleton pages, to other skeleton paged domains, google will see that (which may explain the low authority). they should not be out-ranking you purely on the basis of links from their own domains, internal linking, and domain name matching.
if the authority scores are actually that low ("11-10" as you say), link building, building great content on your pages, and page optimization should help you pass them.
-
I agree totally.
The thing is i already researched everyone one of their pages and domains. And in each domain they have at most 11 links, and they are internal. Their domain and page authory is well beyond 11-10 and still they outrank me and other serious websites.
I am pretty sure they are the same company buying many keyword specific domains. Are mix of .net, .com and .org domains.
I guess there is nothing to do excepto to wait them out and see if Google decreases their ranking with time.
-
hi
we've seen similar in our field, and yeah, it is pretty annoying. you are right in saying that the keyword match domain has less value than it used to.have you taken the time to review their metrics in opensiteexplorer? (http://www.opensiteexplorer.org/). this may help you understand their backlink and trust metrics a bit more to understand if their site is ranking better beyond things like exact match domains. additionally, it will give you an idea for what "pocket" of links they've put their site in at which point you can go after those as well.
above all: build. great. content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
To buy or not to buy? Domains with history..
I am involved in setting up a new business which as of yet is to decide on a brand name.. As the availability of domain name in local tld (and ideally .com) is of so much importance, the brand naming process is inextricably linked to this. Therefore, upon finding a suggested name was available to register (without premium) there was a degree of satisfaction. However on looking at archive.org it was discovered that the .co.uk had been a sex/marital aid store back in 2004 and more recently in 2014 a travel blog / affiliate. Q is; Is the past history of what is a site with possible black hat links a reason to avoid registration? Or, does time cure all? And, is there a way in which domain health can be reliably confirmed? Thanks in advance for your input..
White Hat / Black Hat SEO | | seanmccauley0 -
Dfferent domains on same ip address ranking for the same keywords, is it possible?
Hello, I want to ask if two domains which r hosted on the same server and have the same ip ( usually happens with shared hosts ) tries to rank for the same keywords in google, does the same ip affects them or not.
White Hat / Black Hat SEO | | RizwanAkbar0 -
Redirect a sub-domain to other domain
Hi there! Suppose a domain 'abc.com' has a subdomain 'news.abc.com'. If we redirect (301) only subdomain 'news.abc.com' to 'xyz.com'. so is there any SEO harm on main domain 'abc.com'? Even both abc.com and xyz.com are running separately. Rajiv
White Hat / Black Hat SEO | | gamesecure0 -
Why don't I outrank this site?
Hi Mozzers, I'm mystified. Why doesn't our site www.bosphorusyacht.com (ranked 15) outrank this site www.bosphorustour.com (ranked 5 and 6) for the keyword "bosphorus cruise"? Particularly for US based searches. We have far more links, shares, higher DA and PA and more related unique content on topic. Somehow they are even appearing with double listings in this search. Why is this? Am I missing something? Any ideas or suggestions appreciated.
White Hat / Black Hat SEO | | emerald0 -
Keyword + Location domains
Hi All, Just wanted to get everyones opinions on this, I see it more and more now where businesses own multiple domains for [keyword] + [location], they have multiple domains for different locations and setup individual sites on them. I see these types of domains rank very easily for medium competition keywords, as long as the on page is good and there are a handful of back links, they rank. just to clarify, for example - iphonerepairmanchester.co.uk (purely an example not sure how this site ranks!!) What are Googles views on this? I've always insisted its better to build a strong brand with the "real" business rather than creating extra websites named by keywords. But I've recently had a client want to pursue this and it seems it currently works, but is there a danger down the line Google will penalise it? The short term traffic increase is undeniable but like anything in the world of Google at the moment, I'd rather persuade clients not to go this route if it will protect future interests.
White Hat / Black Hat SEO | | gamnaking10 -
Why does expired domains still work for SEO?
Hi everyone I’ve been doing an experiment during more than 1 year to try to see if its possible to buy expired domains. I know its considered black hat, but like I said, I wanted to experiment, that is what SEO is about. What I did was to buy domains that just expired, immediately added content on a WP setup, filled it with relevant content to the expired domain and then started building links to other relevant sites from these domains.( Here is a pretty good post on how to do, and I did it in a similar way. http://searchenginewatch.com/article/2297718/How-to-Build-Links-Using-Expired-Domains ) This is nothing new and SEO:s has been doing it for along time. There is a lot of rumors around the SEO world that the domains becomes worthless after they expire. But after trying it out during more than 1 year and with about 50 different expired domains I can conclude that it DOES work, 100% of the time. Some of the domains are of course better than others, but I cannot see any signs of the expired domains or the sites i link to has been punished by Google. The sites im liking to ranks great ONLY with those links 🙂 So to the question: WHY does Google allow this? They should be able to see that a domain has been expired right? And if its expired, why dont they just “delete” all the links to that domain after the expiry date? Google is well aware of this problem so what is stopping them? Is there any one here that know how this works technically?
White Hat / Black Hat SEO | | Sir0 -
Keyword Density Question
Here's my hypothetical. I'm working on a car dealer site. And it's a Chrysler Jeep Dodge Ram dealer. Would "Chrysler Jeep Dodge Ram dealer," count as four keywords rather than one? My goal is to make the website show up for either Chrysler Dealer, Jeep Dealer, et cetera. Thanks!
White Hat / Black Hat SEO | | OOMDODigital0 -
Moving from www.domain.net to domain.com?
We're thinking about moving our domain from www.domain.net to domain.com as we just acquired the dot com domain. www.domain.net receives roughly 20million pageviews per month and gets about 90% of it's traffic from search engines. What is best to do in this situation? Should we start using .com instead of .net? 301 redirecting traffic to the .com from .net? Should we drop the www in front?
White Hat / Black Hat SEO | | mschianoyo0