Google Trends Data Weird Since 1/1/2022
-
I am finding several instances of weird data drop offs on Google Trends at 1/1/2022. It seems like it's for data associated with a type/category as opposed to a search term. Here are some examples of "search interest" dropping suddenly off to next-to-nothing for prominent brands.
- Patagonia / clothing company
- Lands' End / clothing company
- Carhartt / workwear company
Example screenshot.
Does anyone know what the cause of this is? Has Google stated anything directly about why the data suddenly changed so significantly?
-
Google Trends data can appear strange due to seasonal patterns, news events, geographic variations, data sampling, facebook ads cloaking spelling differences, data lag, and other factors. Interpreting this data requires considering these aspects and analyzing it in the context of your research.
-
@LivDetrick Yes - you are pointing toward is important to notice - it can be a data glitch from google, but there is an event that is "Corona", that might make them to shift there strategy work around, like shifting the traffic from web to app or might be people preference of search have changed......
Until we do not study each business in detail its difficult to say.
Warm Regards
Rahul Gupta -
Google Trends data may appear unusual since January 1, 2022, due to various factors, including data anomalies, seasonal trends, algorithm updates, local influences, privacy measures, and changes in user behavior. To better understand these changes, check the date range, compare different search terms, and consider external events. If the issue persists, consult Google's official resources for updates and explanations.
-
@Suvidit-Academy thanks for the response, however, it seems terribly unlikely that these brands all had a legitimate massive fall off in search interest all on the exact same date...
-
Hello. Sometimes I get bored, but I know a game that will help me have fun. I visited the website https://linkaviator.com/lucky-jet/. This site offers a large list of casinos with the Aviator game. The biggest advantage of this site is that it contains information to help you get started playing the game, as well as casinos that have reviews and feedback from real users."
-
-
The drop-off in Google Trends data for prominent brands like Patagonia, Lands' End, and Carhartt on 1/1/2022 may be due to various factors, including potential changes in how Google collects and presents data, privacy policy updates, or fluctuations in search interest for those brands. It's essential to consider that Google Trends data can have occasional anomalies or inconsistencies, and it's advisable to cross-reference this data with other sources for a comprehensive analysis.
(PMP Exam Prep) (Project management courses) (Canada PR) (Study abroad)
-
The unusual data drop-offs on Google Trends around January 1, 2022, appear to affect not specific search terms but broader categories or types, as demonstrated by the sudden decline in "search interest" for prominent brands like Patagonia, Lands' End, and Carhartt. There may be various reasons for this phenomenon, such as changes in Google's algorithms or data collection methods. However, as of my last knowledge update in September 2021, Google had not publicly disclosed any specific reasons for such abrupt data changes. To get more accurate and up-to-date information, it would be advisable to check Google's official statements or contact their support.
(Canada PR) (Study abroad)(PMP Exam Prep)( list of documents required for Canada PR from India) -
Its a very nice observation, but to unearth the real reason need to understand that why people are searching for them like
- Carhartt is facing online boycott.
- Lands' End is struggling online, (https://www.digitalcommerce360.com/article/lands-end-ecommerce/), the article suggest that they are more focusing on Apps (might be connecting to the target audience directly on app).
- Patagonia - People are rating the company poorly (https://www.trustpilot.com/review/www.patagonia.com)
So here is a small input from the quick google search that there is something people are not comfortable with these companies.
Warm Regards
Rahul Gupta
Suvidit Academy -
The significant drop-offs in search interest for prominent brands like Patagonia, Lands' End, and Carhartt on Google Trends starting from 1/1/2022 could be attributed to various factors, such as changes in user behavior, adjustments in how Google collects and reports data, or even seasonal variations. Google may not have explicitly stated the cause for these changes. It's possible that these shifts in data could be due to fluctuations in public interest or how Google processes and presents trend data. To get a clearer understanding of these changes, it would be advisable to reach out to Google's support or explore their documentation for any relevant updates.
.
.
(Study abroad) (Canada PR) (PMP Exam Prep) (Colleges In Brampton Canada For International Students)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business app search report
What is the deal with the search reports in the Google My Business app? I downloaded this app so prospective customers could message my business, and when I look at the search reports on the app, the results seem nonsensical. According to google analytics my business receives pretty steady traffic every day. Why does the report say that I receive zero visitors one day and 400 the next? (See the screenshot below) 4yLRCHG
Reporting & Analytics | | RandyHT1 -
Google Analytics / Facebook UTM
Hello, I have a quick question. I am setting up conversion tracking for my Facebook ads, so I am giving each ad set a tracking URL (UTM) in order to see which ads are converting etc. Is it possible to see on analytics how much I am spending on these ads or a cost per conversion? Or does the tracking merely track general analytics data such as bounce rate, exit rate, revenue generated etc? Kind Regards, James
Reporting & Analytics | | SO_UK0 -
How to do Google Multivariate Testing via Google Tag Manager with Universal Analytic?
Hello All, How to do Google Multivariate Testing via Google Tag Manager with Universal Analytic? Thanks!
Reporting & Analytics | | dsouzac0 -
Weird referral data. Spam?
Hi all, a few of my sites are suffering from referral spam. I read a couple of articles here on how to exclude them from your traffic using htaccess but today I was going through some referral stats of the company I work for and I noticed a lot of referral traffic coming from prod2.ssosecure.com I didn't find any article telling me this is spam, so it could also be an intranet of one of our clients where they are sending their employees to our application. Anybody a clue what this could be?
Reporting & Analytics | | jorisbrabants0 -
Something does not add up with WMTs search analytics data
we recently replatformed our main site and switched to https. For the first 2-3 weeks after we moved organic traffic was great, we did not lose any ( increased a little), but then it dropped off significantly. Attached is a screenshot from one of our main keywords that dropped off. You can see click (blue) and impressions (red) dropped off, and the position became unstable, but in the last week it has stabilised to about the same position it was before, but the clicking and impressions are still very low. The keyword is generic (for our industry) and there would not be any major seasonal changes in the search volume. I can't make sense of this data, could be be wrong? Kd3p5f9.jpg
Reporting & Analytics | | PaddyDisplays1 -
Accidental Link not being removed by Google WMT
I operate two sites for a client. One is a local business and one is their national business. I used the same template for both sites (with changes) but accidentally left a link in the footer to the local site. Now the local site is showing 12k backlinks from the national site. I removed the link over 2 weeks ago but it still shows up in Google WMT in the "Links to your Site" section. It goes to a coupon page and not a "targeted" page but 12k links to the local site is 6 TIMES what I had before. My question is: "Is there a way to get Google to remove the link from Google WMT?" More specifically force it. Like I said the link has been removed for over 2 weeks but it still shows up in the Local site's Incoming Links section of WMT. Thanks.
Reporting & Analytics | | DarinPirkey0 -
How to put structured data on your site?
HI All, I Would like to know your views on structured data on your site. What are the qualities and point that should keep in mind when we talking about the "structured data on your site". how we can apply structured data. How we use data highlighter for the website which don't have any events. your thoughts please.
Reporting & Analytics | | lucidsoftech
thanks0 -
Can you get local search numbers/traffic out of Google Analytics?
With Google's new local search I am more curious as to market penetration on keywords that are now localized to my different US cities. I understand that you can separate out Google traffic based on regional Google domains, but I am curious if there is an effective way to separate out searches and keywords based on a my local US Metros? If google cannot do this, any recommendations on products that can? Thanks.
Reporting & Analytics | | Thos0031