Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema types for webinars, infographics, datasheets, product videos and eBooks
-
Hi,
I’m looking to add Schema markup to my company pages’s webinar page (recording past webinars) and data sheets, infographics, product videos, eBooks/white papers. For eBooks, I am primarily referring to a landing page with a gate to download a PDF document.
I’m trying to determine the best markup type:
For Webinars, I’ve seen suggestions to use “Event” type but that seems appropriate for future events, not something like a recorded webinar, which is not time-sensitive, unlike a live event. However, I see a StackOverflow forum to use http://schema.org/recordedIn for recorded webinars.
For eBooks and White Papers, I see a few potential schema types:
https://schema.org/DigitalDocument
https://schema.org/CreativeWork
http://schema.org/EBook (or https://schema.org/Book and then book format type of Ebook)
-
I will create the schema for my movies website. I will create the Movie rating schema, Article schema and some more schemas that is need to my website.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Movie",
"actor": [
{
"@type": "Person",
"name": "Johnny Depp"
},
{
"@type": "Person",
"name": "Penelope Cruz"
},
{
"@type": "Person",
"name": "Ian McShane"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "10",
"ratingCount": "200",
"ratingValue": "8",
"reviewCount": "50"
},
"author": [
{
"@type": "Person",
"name": "Ted Elliott"
},
{
"@type": "Person",
"name": "Terry Rossio"
}
],
"description": "Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too.",
"director": {
"@type": "Person",
"name": "Rob Marshall"
},
"name": "Pirates of the Carribean: On Stranger Tides (2011)"
}
</script>
This schema is help me to index my website fastly. -
@WhiteHat1 Hey there! For a webinar, the most appropriate schema would be a combination of Event and OnDemandEvent due to its online nature. However, as of my last update, OnDemandEvent was more suitable for an event like a movie or TV show that is available for streaming whenever you want to watch it, rather than a live webinar that takes place at a specific time.
For most live webinars, you should use the Event type with an eventAttendanceMode property set to OnlineEventAttendanceMode. The VirtualLocation type would also be used instead of a physical address.
Here's an example of what that schema might look like:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Event",
"name": "Interactive Webinar on Data Science",
"description": "Join our expert panel as they delve into the latest trends in Data Science. This webinar will cover a range of topics from predictive analytics to deep learning.",
"startDate": "2023-12-01T18:00:00+00:00",
"endDate": "2023-12-01T19:30:00+00:00",
"eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"location": {
"@type": "VirtualLocation",
"url": "https://www.webinarhost.com/event123"
},
"image": "https://www.webinarhost.com/images/event123_banner.jpg",
"organizer": {
"@type": "Organization",
"name": "Data Science Community Forum",
"url": "https://www.datascienceforum.org"
},
"performer": {
"@type": "Person",
"name": "Dr. Jane Doe",
"url": "https://www.datascienceforum.org/speakers#JaneDoe"
},
"offers": {
"@type": "Offer",
"url": "https://www.webinarhost.com/register/event123",
"price": "0",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2023-11-01T09:00:00+00:00"
},
"audience": {
"@type": "EducationalAudience",
"audienceType": "Professional"
},
"recordedIn": {
"@type": "CreativeWork",
"name": "Data Science Webinar Series"
}
}
</script>Some points to consider:
eventAttendanceMode: Specifies that the event is an online event.
location: Uses VirtualLocation with a url property to indicate where the webinar can be accessed.
offers: Contains details about the registration or ticketing, which in this case indicates a free event.
recordedIn: If the webinar is part of a series, you might include this to reference the series.
Make sure to validate your structured data using Google's Rich Results Test or similar tools to check for any errors or warnings that might affect how search engines interpret and display your content.I really hope that this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video titles and descriptions
Hi everyone, I have a question about embedding videos on a website: if you optimize the title and description for the video in Youtube, will these be taken into account for the ranking of the page where the video is embedded? Or will only the Youtube link for the video show in SERP's, instead of the page itself? I've read in a post of Phil Nottingham that it's usually not a good idea to embed a Youtube video on your own site, but use Wistia instead, exactly to avoid cannibalisation of your own rankings. Is this correct? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
Inactive Products - Inactive URLs
Hi, In our website www.viatrading.com we have many products that might be in stock or not depending on availability. Until now, when a product was not available anymore, we took this page down (and redirected to its product category page). And, only if the product was available again, we re-activated the URL - this might be days, months or even years later. To make this more SEO-friendly, we decided now that while a product is not available, instead or deactivating/redirecting the page, we will leave it online and just add a message saying "This product is currently not available". If we do this, we will automatically re-activate about 500 products pages at once. 1. Just to make sure, is it harmful for SEO to keep activating/deactivating URLs this way? 2. Since most of these pages have been deindexed for a long time due to being redirected - have they lost all their SEO juice? 3. How can we better activate these old 500 pages - is it ok activating them all at once? Thank you,
Intermediate & Advanced SEO | | viatrading11 -
Href lang in image or video XML sitemaps
Does anyone know if it is possible/recommended/not recommended to use href lang in image or video XML sitemaps? This had not crossed my mind until recently, but a client asked me this question and I couldn't find any information on this topic.
Intermediate & Advanced SEO | | ChrisKing0 -
Can an "Event" in Structured Data For Google Be A Webinar?
I have a client who is has structured data for live business webinars. Google's documentation seems to talk more about music and tickets than this kind of thing. At the same time, we get an error in search console for "Name" and location, which they list as "webinar." Should I removed this failed structured data attempt or is there a way to fix it? Thanks!
Intermediate & Advanced SEO | | 945010 -
Product or Shop in URL
What do you think is better for seo and for sale, I am using woo-ecommerce for health products website. websitename.com/product/keyword OR websitename.com/shop/keyword
Intermediate & Advanced SEO | | MasonBaker0 -
Using Folkd for Video Backlink
Hi Mozzers, What are your thoughts on using www.folkd.com for video SEO? We have a few company videos and would like to possibly get a backlink by either embedding one of our youtube videos on our site or self hosting the video. Are bookmarking sites like this spammy?
Intermediate & Advanced SEO | | Travis-W0 -
Should I change my product titles from singular to plural to satisfy optimisation?
At present most of our products are listed in the singular form. http://www.towelsrus.co.uk/towels-bath-towels/aztex/turkish-cotton-bath-towel_ct473bd182pd2744.htm However we are optimising for the plural form after carrying out keyword research The question is should I update the product title to reflect this change? This would then change the URL of the page, H1 tag, H2 tag (both auto generated from the product title) My concern here is that these pages will then become "new pages" and will need to index and rank, albeit they don't rank well as they have never been optimised until now. I could put 301 re-directs in place on the old URL's or i could just let the return a 404. What do people think?
Intermediate & Advanced SEO | | Towelsrus0 -
Create new subdomain or new site for new Niche Product?
We have an existing large site with strong, relevant traffic, including excellent SEO traffic. The company wants to launch a new business offering, specifically targeted at the "small business" segment. Because the "small business" customer is substantially different from the traditional "large corporation" customer, the company has decided to create a completely independent microsite for the "small business" market. Purely from a Marketing and Communications standpoint, this makes sense. From an SEO perspective, we have 2 options: Create the new "small business" microsite on a subdomain of the existing site, and benefit from the strong domain authority and trust of the existing site. Build the microsite on a separate domain with exact primary keyword match in the domain name. My sense is that option #1 is by far the better option in the short and long run. Am I correct? Thanks in advance!
Intermediate & Advanced SEO | | axelk0