Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ranking going south
-
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received .
-
The phrase "ranking going south" typically refers to a decline in a position or status within a ranking system. This can occur in various contexts, such as business performance, academic standings, sports team rankings, or even online content rankings. When a ranking goes south, it suggests that the entity in question is experiencing a decrease in its relative standing or performance compared to others.
In the corporate world, a company's ranking might go south due to factors like poor financial performance, negative publicity, or competitive pressures. For academic institutions, a drop in ranking could be attributed to lower research output, reduced funding, or negative student feedback. In sports, a team's ranking might decline due to a series of losses or underperformance.
To address a ranking going south, it's crucial to identify the underlying causes and implement corrective measures. This might involve strategic changes, improved performance metrics, enhanced quality of output, or better stakeholder engagement. Maintaining a proactive approach and continuously monitoring key performance indicators can help in mitigating the impact of a declining ranking and potentially reversing the trend.
-
make sure you website hasn't incurred a Google penalty. we had a website in Bristol, that had no-index tab left on, could it be this?
-
make sure you website hasn't incurred a Google penalty. we had a website in Bristol, that had no-index tab left on, could it be this?
-
There are a few potential reasons why your site's rankings may be declining despite following SEO best practices. Google's algorithms change frequently, so previous optimizations may no longer be as effective. Technical problems like site speed, broken links or thin content issues could also negatively impact rankings. I would recommend a full SEO audit to diagnose and address any site problems. As you continue optimizing content and building high-quality backlinks over time, search visibility and rankings should improve. Utilizing an affordable marketing services provider for ongoing recommendations can help stabilize and regain lost organic search positions.
-
It seems like you're referring to a situation where something is declining or deteriorating, possibly in terms of performance, popularity, or some other metric. If you provide more context or specify what you're talking about, I can offer more targeted information or advice. Whether it's a personal matter, a business situation, or something else, understanding the details will help me provide more relevant assistance.
-
It seems like you're referring to a situation where something is declining or deteriorating, possibly in terms of performance, popularity, or some other metric. If you provide more context or specify what you're talking about, I can offer more targeted information or advice. Whether it's a personal matter, a business situation, or something else, understanding the details will help me provide more relevant assistance.
-
@podlesnayaaa wow! amazing seo-checklist. Thank you
-
@Naju231 Hi there! Don't worry. SEO is a long-term process that takes time to see significant results. Check out the next steps:
- Site audit. You can use a free SEO checklist to perform a comprehensive site audit.
- Technical SEO issues. Ensure your website is free from crawl errors, broken links, duplicate content, and other technical issues.
- Backlink profile. Disavow any toxic or low-quality links.
- User experience. Ensure your site is easy to navigate, loads quickly, and is mobile-friendly.
- Analytics and data. Use Google Analytics to monitor key metrics like organic traffic, bounce rate, average session duration, and conversion rates.
Good luck optimizing your site, and if you have any more specific questions, feel free to ask!
-
@Usman13150 said in Ranking going south:
@Naju231 said in Ranking going south:
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received .
I understand that you're experiencing a decline in rankings for your website, Simply Stairlifts, despite following SEO processes. Here are some suggestions to help improve your website's rankings:
Review your SEO strategy: Take a comprehensive look at your SEO strategy and assess if you're targeting the right keywords, optimizing your website's structure and content, and implementing proper on-page and off-page optimization techniques. Make sure your content is relevant, well-structured, and provides value to your target audience.
Conduct a website audit: Perform a thorough audit of your website to identify any technical issues that may be affecting your rankings. Check for broken links, page load speed, mobile-friendliness, and ensure that your site is easily crawlable by search engines. Fixing any technical issues can positively impact your rankings.
Improve content quality: Content is crucial for SEO. Ensure that your website has high-quality, engaging, and unique content that aligns with the search intent of your target audience. Optimize your content with relevant keywords, headings, meta tags, and descriptive URLs.
Build high-quality backlinks: Focus on acquiring high-quality backlinks from reputable and relevant websites. Look for opportunities to guest post, collaborate with industry influencers, or participate in online communities related to stairlifts and mobility aids. Building a strong backlink profile can boost your website's authority and improve rankings.
Enhance user experience: User experience is an important factor for both visitors and search engines. Improve the overall usability and navigation of your website, ensuring that it is intuitive and easy to navigate. Make sure your site is responsive and mobile-friendly, as more users are accessing the web from mobile devices.
Monitor and adapt: Keep a close eye on your website's performance using analytics tools like Google Analytics. Monitor your rankings, organic traffic, bounce rates, and other relevant metrics. Identify any patterns or trends and adjust your SEO strategy accordingly.
Remember that SEO is an ongoing process, and it takes time to see significant results. If you're still faceing issue then go to sample website video-star and better user UI Stay up to date with the latest SEO best practices, adapt to algorithm updates, and continually optimize your website for improved rankings. If you need further assistance, consider consulting with an experienced SEO professional who can provide tailored advice for your specific situation.
-
@Naju231 said in Ranking going south:
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received .
I understand that you're experiencing a decline in rankings for your website, Simply Stairlifts, despite following SEO processes. Here are some suggestions to help improve your website's rankings:
Review your SEO strategy: Take a comprehensive look at your SEO strategy and assess if you're targeting the right keywords, optimizing your website's structure and content, and implementing proper on-page and off-page optimization techniques. Make sure your content is relevant, well-structured, and provides value to your target audience.
Conduct a website audit: Perform a thorough audit of your website to identify any technical issues that may be affecting your rankings. Check for broken links, page load speed, mobile-friendliness, and ensure that your site is easily crawlable by search engines. Fixing any technical issues can positively impact your rankings.
Improve content quality: Content is crucial for SEO. Ensure that your website has high-quality, engaging, and unique content that aligns with the search intent of your target audience. Optimize your content with relevant keywords, headings, meta tags, and descriptive URLs.
Build high-quality backlinks: Focus on acquiring high-quality backlinks from reputable and relevant websites. Look for opportunities to guest post, collaborate with industry influencers, or participate in online communities related to stairlifts and mobility aids. Building a strong backlink profile can boost your website's authority and improve rankings.
Enhance user experience: User experience is an important factor for both visitors and search engines. Improve the overall usability and navigation of your website, ensuring that it is intuitive and easy to navigate. Make sure your site is responsive and mobile-friendly, as more users are accessing the web from mobile devices.
Monitor and adapt: Keep a close eye on your website's performance using analytics tools like Google Analytics. Monitor your rankings, organic traffic, bounce rates, and other relevant metrics. Identify any patterns or trends and adjust your SEO strategy accordingly.
Remember that SEO is an ongoing process, and it takes time to see significant results. If you're still faceing issue then go to sample website best apply SEO methods and better user UI Stay up to date with the latest SEO best practices, adapt to algorithm updates, and continually optimize your website for improved rankings. If you need further assistance, consider consulting with an experienced SEO professional who can provide tailored advice for your specific situation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Only my homepage ranks for my keywords, should I delete my other pages?
I am an independent artist and all of my business inquiries come through my website (www.ChrisCarlsonArt.com). Over the last 6 months I have been trying to get pages other than my homepage to rank for my keywords, but I haven't made any progress. I worry that I am cannibalizing my keywords since my pages all have similar information. Should I just delete my other pages and focus on ranking my homepage? Also, if I delete my other pages will that have a negative impact on my rankings?
SEO Tactics | | PunchyMcSkeletor0 -
my website seo
my web site is : sahraii and my category products descriptions are very long but not getting any results from google
Link Building | | arashsahraii
any suggest?0 -
how to improve rank
I have a site, can you help me to:
SEO Tactics | | pixou
improve ranking
get high authority backlinks0 -
Migrating Subfolder content to New domain Safely
Hello everyone, I'm currently facing a challenging situation and would greatly appreciate your expertise and guidance. I own a website, maniflexa.com, primarily focused on the digital agency niche. About 3 months ago, I created a subfolder, maniflexa.com/emploi/, dedicated to job listings which is a completely different niche. The subfolder has around 120 posts and pages. Unfortunately, since I created the subfolder, the rankings of my main site have been negatively impacted. I was previously ranking #1 for all local digital services keywords, but now, only 2 out of 16 keywords have maintained their positions. Other pages have dropped to positions 30 and beyond. I'm considering a solution and would like your advice: I'm planning to purchase a new domain and migrate the content from maniflexa.com/emploi/ to newdomain.com. However, I want to ensure a smooth migration without affecting the main domain maniflexa.com rankings and losing backlinks from maniflexa.com/emploi/ pages. Is moving the subfolder content to a new domain a viable solution? And how can I effectively redirect all pages from the subfolder to the new domain while preserving page ranks and backlinks?
Intermediate & Advanced SEO | | davidifaso
I wish they did, but GSC doesn't offer a solution to migration content from subfolder to a new domain. 😢 Help a fellow Mozer. Thanks for giving a hand.0 -
Unsolved Google is ranking me #1 singular but not plural
Hi all, I am facing an ranking issue, I am trying to rank on a query:
SEO Tactics | | xShams
"Recruitment Agencies In Pakistan for Saudi Arabia" Google is ranking me correctly #1 in singular version on the query, but not in plural version. Even my competitors in SERP's are same and ranking correctly on both teams. And yes, the real/in-search keyword is ""Recruitment Agencies In Pakistan for Saudi Arabia" and not the "Recruitment Agency In Pakistan for Saudi Arabia" I have gone through my on-page and off page but sill can't find the solution. Here is the image of current SERP's: "Recruitment Agencies In Pakistan for Saudi Arabia"
1.jpg "Recruitment Agency In Pakistan for Saudi Arabia"
2.jpg Can anyone please guide me on this, like what should i do?0 -
Unsolved I have lost SEO Ranking while removing www from domain
I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
On-Page Optimization | | velomate
Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.0 -
Is it Ok to have multiple domains (separate website different content) rank for similar keywords?
Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site? Wondering about duplicate content issues, except it will be slightly different...
SEO Tactics | | fourwhitesocks0 -
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0