Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is there such a thing as buying white hat backlinks? (example)
-
Hi, would you guys recommend using a backlink service like this?
https://www.peopleperhour.com/hourlie/gain-30-links-from-30-top-newspaper-sites-in-the-uk/396519Or is this the kind of thing that leads to being penalised?Over the years, I've always been told this is black hat and dodgy. Is that always the case?
-
When I started my website, https://webylinks.com/, intiallyI was heavily invested in purchasing hundreds of backlinks. However, instead of rank improvement, it dropped from 16 to 15 DA. So, I shifted my strategy to earning quality backlinks through white hat methods. I have also shared my experience on this journey here https://webylinks.com/how-to-create-quality-backlinks/. I strongly recommend to earn them through proper content, make strategies and engage with niche relevent websites.
-
We believe that the only way to get backlinks is to earn them.
What we mean by this, is to write high-quality content marketing, such as well-written blog posts, then other businesses may want to link to you.
Make sure the blog posts are written in a white-hat way.
-
Yes there is, especially for local SEO. Chamber of Commerce for cities are awesome links. The cities usually require a yearly fee to obtain these do-follow links.
-
Hi there,
I'd agree with the other replies in the thread in that these links are likely to be risky. They may well work, but they're not the kind of links that Google necessarily value, so the amount of time they work for could be pretty limited.
Reading the description of the ad, it sounds like they are submitting to the business directory section of UK newspapers which is actually not a bad tactic. But paying someone to do it for you without knowing fully what you'll get in return is where the risk lies really.
More broadly, I think that buying links is always going to be risky and therefore moves it into the grey hat area of tactics. It can still work and in some niches, it's almost necessary, but I still wouldn't advise it for most people.
Hope that helps!
Paddy
-
I agree with Skye AP. There's no lasting value to paid links, just increased risk. I know it's cliche, but your best investment is in creating and publishing truly original, sought-after, high-quality content and then promoting the heck out of it on sites where your best prospects, customers, peers, and influencers like to hang out.
-
I've personally used services like this one and others just to test the efficiency of it vs natural link building techniques and the conclusion I came to is that even if it was legal, it would still be a waste of time. These types of bought links fall away eventually as they make space for the next person wanting to buy it and I think that a certain aspect of those sites are focused on automated / generated content which will get flagged later on turning those high DA links into spammy links that bring over penalties and spam score anyways. The links you can buy that are "safe" would be costing you around $400 per link so unless if you have a huge piggy bank ~ that's not an option either. Advice would be to forget about paid links completely and focus on the guidlines the search engines give you and just go the natural route.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinking Strategy
I am particularly new to the field of SEO and Backlinking and I have recently started my own blog feel free to have a look (https://thehorseradar.com/). What I wanted to find out is how can I achieve a DA of at least 30. What should be my link-building strategy? & what steps should I take first? With an abundance of overwhelming info available online I have gotten really confused about what would work and what would not. If someone would lay out the steps needed to be taken, I would be extremely grateful! Thank You
Link Building | | haris3131 -
Can Foreign Language Backlinks Be Valuable?
I've done a lot of searching on this subject, but I keep seeing conflicting answers. Are backlinks from foreign language websites valuable? For example, a travel website in English picks up a couple backlinks in Indonesian language (and other languages) from foreign sites that have a DA of 60-70 or higher. The topic is partially related, but the language is totally different. Would those links still be valuable for the English website's DA? Has this ever been answered conclusively? Thanks
Link Building | | David56751 -
Different number of backlinks (Search console - Majestic)
Hi there, I saw a notable difference between the number of backlinks from ref domains to my website in search console and majestic. I basically have two questions: why such a difference? And which tool gives me the most accurate number between these two? Thank you!
Link Building | | skrauss0 -
Does LinkedIn Pulse Backlinks add to domain authority?
I'm working on linkbuilding and content partnerships to drive referral traffic and boost our page ranking and domain authority. I wanted to check and see if Medium and LinkedIn Pule backlinking work just as well as other sites? Best, Jonathan
Link Building | | kjomalley0 -
Spammy no follow backlinks - what should I do?
There is a individual/company that is creating lots of spam sites in my niche. It doesn't seem that they are trying to rank for any keywords, so I'm a little confused as to their purpose, but here's what they're doing. They scrape the top 10 Google results for each keyword and create a page - so if the niche is "widgets", they scrape the top 10 ranked sites for 'widgets', 'blue widgets', 'red widgets', and so on. A 'results' page is created for each keyword, which is linked from a home page. The results page always contains 10 websites - text is the site metadescription or similar. Each website gets a nofollow link back with the page title used as the anchor text. The host sites all have the keyword in the domain name - e.g www.widgetsxyz.com. The sites are thrown together but interestingly have a very crappy but individual logo (like 90's clipart). The host sites all have high DA/PA due to some very extensive link spam pointing to the sites, with very targeted keywords. There is seemingly no purpose to these sites that I can see - no other 'followed' links on the page or site. Whoever is doing this is churning out tens, if not hundreds of these sites. Any ideas what might be going on here, and whether I should be disavowing these sites (even though no follow). The fear is that they could switch the links to do follow, and get all the major players penalised in one fell swoop. ???
Link Building | | johnohara0 -
Backlink from foreign language websites good for SEO
I was wondering if backlinks from foreign language webistes can help me in ranking? For example: I ve got website in slovak language and I would place article with backlink on the foreign language website. In which language should be the text surrounding the keyword?
Link Building | | joeko1 -
How important are edu and gov backlinks?
I have heard that edu and gov backlinks are important but how so in a niche area like mine - real estate? Perhaps I am missing the point but I do not see how either type of site would ever backlink to a commercial real estate entity. If these are that important in theory, are they obtainable in practice?
Link Building | | casper4340 -
How good is a backlink that's in the footer
Hello, The strongest site in our industry (according to domain authority and excluding wikipedia) said that they would put a sitewide link to us in their footer. We're good friends with them. It would be right next to the copyright. Our site is nlpca (dot) com The partner site is nlpu (dot) com The link will say something like "More NLP Training" with the "NLP" as the link. We're targeting the keyword "NLP" How much will this move us up for the keyword "NLP"? Right now we're on the 3rd page for that term. I also want to make sure that it's a white hat move. Thanks!
Link Building | | BobGW0