Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is there such a thing as buying white hat backlinks? (example)
-
Hi, would you guys recommend using a backlink service like this?
https://www.peopleperhour.com/hourlie/gain-30-links-from-30-top-newspaper-sites-in-the-uk/396519Or is this the kind of thing that leads to being penalised?Over the years, I've always been told this is black hat and dodgy. Is that always the case?
-
When I started my website, https://webylinks.com/, intiallyI was heavily invested in purchasing hundreds of backlinks. However, instead of rank improvement, it dropped from 16 to 15 DA. So, I shifted my strategy to earning quality backlinks through white hat methods. I have also shared my experience on this journey here https://webylinks.com/how-to-create-quality-backlinks/. I strongly recommend to earn them through proper content, make strategies and engage with niche relevent websites.
-
We believe that the only way to get backlinks is to earn them.
What we mean by this, is to write high-quality content marketing, such as well-written blog posts, then other businesses may want to link to you.
Make sure the blog posts are written in a white-hat way.
-
Yes there is, especially for local SEO. Chamber of Commerce for cities are awesome links. The cities usually require a yearly fee to obtain these do-follow links.
-
Hi there,
I'd agree with the other replies in the thread in that these links are likely to be risky. They may well work, but they're not the kind of links that Google necessarily value, so the amount of time they work for could be pretty limited.
Reading the description of the ad, it sounds like they are submitting to the business directory section of UK newspapers which is actually not a bad tactic. But paying someone to do it for you without knowing fully what you'll get in return is where the risk lies really.
More broadly, I think that buying links is always going to be risky and therefore moves it into the grey hat area of tactics. It can still work and in some niches, it's almost necessary, but I still wouldn't advise it for most people.
Hope that helps!
Paddy
-
I agree with Skye AP. There's no lasting value to paid links, just increased risk. I know it's cliche, but your best investment is in creating and publishing truly original, sought-after, high-quality content and then promoting the heck out of it on sites where your best prospects, customers, peers, and influencers like to hang out.
-
I've personally used services like this one and others just to test the efficiency of it vs natural link building techniques and the conclusion I came to is that even if it was legal, it would still be a waste of time. These types of bought links fall away eventually as they make space for the next person wanting to buy it and I think that a certain aspect of those sites are focused on automated / generated content which will get flagged later on turning those high DA links into spammy links that bring over penalties and spam score anyways. The links you can buy that are "safe" would be costing you around $400 per link so unless if you have a huge piggy bank ~ that's not an option either. Advice would be to forget about paid links completely and focus on the guidlines the search engines give you and just go the natural route.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinking Strategy
I am particularly new to the field of SEO and Backlinking and I have recently started my own blog feel free to have a look (https://thehorseradar.com/). What I wanted to find out is how can I achieve a DA of at least 30. What should be my link-building strategy? & what steps should I take first? With an abundance of overwhelming info available online I have gotten really confused about what would work and what would not. If someone would lay out the steps needed to be taken, I would be extremely grateful! Thank You
Link Building | | haris3131 -
Can Foreign Language Backlinks Be Valuable?
I've done a lot of searching on this subject, but I keep seeing conflicting answers. Are backlinks from foreign language websites valuable? For example, a travel website in English picks up a couple backlinks in Indonesian language (and other languages) from foreign sites that have a DA of 60-70 or higher. The topic is partially related, but the language is totally different. Would those links still be valuable for the English website's DA? Has this ever been answered conclusively? Thanks
Link Building | | David56751 -
How to index Backlinks Fast in Google!
I Made few backlinks with my keyword but they are not getting index and it has been for 15 days. Do you have any idea that will help me out to solve this problem and also to index back links quickly.
Link Building | | rohitdeveloper0 -
Backlinks From Scraper Sites - Should I Disavow Them?
I'm going through all the links (hopefully) to my website and I've found so many links from site scrapers. For instance: http://www.fzccg.com/cmsteam/dvbbs/boke.asp?zkhod76681.showtopic.148760.html ... which links to my site with anchor text "abercrombie uk How To Change Your Wiper Blades" It is surely not realistic to think that I can contact all the scraper site owners. So what should I do with this kind of links?
Link Building | | sbrault740 -
What is the best pinging service for my backlinks?
I am looking for a good pinging service that indexes my backlinks fast. After doing some research I found linklicious, backlinksindexer and pingfarm among others. My quesiton: do those services still work and if yes, which one is the best one out there at the moment. Thanks for the help.
Link Building | | Romaine0 -
Building backlinks for a newspaper site?
Anyone have tips on building links to a newspaper site? I am looking for a strategy to create links to a news site beyond building one link at a time. We have so much content that is constantly updated that it would be impossible to do this one page at a time.
Link Building | | BostonWright0 -
What is the best way to manage backlinks?
What back link management software do you guys use or recommend? Need to manage types of links on each page. Thanks
Link Building | | joemas990