What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?
-
Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city.
Example:
- City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city)
- Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections.
Which one do you think is better for local SEO and rankings?
Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend.
I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.
-
Hi, the best method we recommend is writing a high word count piece of quality evergreen content marketing, perhaps every month. The work needs to be very high quality and answer your customers' questions.
-
I would suggest you go with a city-specific page for each service; this is the best strategy that fully works. Search engine spiders analyze the page and serve those pages which are the best in their database around that location. Let's say, my domain has services under profitparrot.com/services, you can see this is not the location-targeted page as it generally serves. While I have another page, https://profitparrot.com/seo-services-in-abbotsford/, where you can see I am targeting the location in my page URL and content. This clarifies the search engine about this page is for a specific location and I have to serve this page when someone searches for Abbotsford SEO but within that specific location. Remember, location is the main factor, you have to show the location in every aspect.
-
@yourleadpartner
To target city-specific local intent service keywords, it's essential to create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings. For example, if you're looking for a reliable Automobile Provider Miami, having a well-optimized, city-specific page can make all the difference in reaching local customers effectively.
-
@FinacusTech said in What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?:
To target city-specific local intent service keywords, create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings.
To target city-specific local intent service keywords, it's essential to create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings. For example, if you're looking for a reliable Automobile Provider Miami, having a well-optimized, city-specific page can make all the difference in reaching local customers effectively.
-
@FinacusTechTo effectively target city-specific local intent service keywords, create dedicated service pages optimized with the city name in titles, headings, content, and metadata. Include local testimonials, service area maps, and ensure NAP consistency for local SEO impact.
-
Create separate service pages for each city, optimizing them with local keywords and relevant city-specific content. Include local testimonials, images, and service details to enhance relevance. Ensure each page is unique to avoid duplication and improve local SEO, attracting targeted city-specific traffic.
I face the same issue with my this website, Limcy Packaging. -
To target city-specific local intent service keywords, create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving SEO for a Niche Blog - Seeking Advice
I am a college student studying Information Sciences and was "hired" by my uncle over the summer to work and maintain his baseball-related website, which he started in 2016. His posts provide very in-depth information but were created without a focus on SEO. I've noticed that a competing site, which seems to have started as an e-commerce site, is ranking higher than my uncle's site for the query "how much does a baseball weigh." Interestingly, this competing site ranks for keywords like "mass of baseball," even though these exact keywords are not present in the post. Given the recent Google updates and changes in rankings, I'm trying to understand: How can an e-commerce site with seemingly less specific content outrank a detailed blog post?
Competitive Research | | sf9090
What strategies can I employ to improve the ranking of my uncle's site for this specific query?
Are there tools or methods I can use to analyze why the competitor is ranking higher and how to address it?
I recognize I am not well-versed in SEO, so any insights or advice would be greatly appreciated. Thanks!0 -
Strategy for Local Site
Hi everyone I am working in a Media Agency in Los Angeles and we have to locally rank this site to get leads. Arts by Yaseen https://artsbyyaseen.agency/ We are strictly going for whitehat SEO. Can experts here give me an strategy to rank this site on top results? Thank You
Link Building | | jack4920 -
Unsolved How long do you tell your SEO customers to wait before they start to see actual results from their SEO?
So, this is probably one of the most challenging questions for SEO agencies likes ours to answer. That is how long does it take for a business to see an increase in sales, because of the business investing in organic or local SEO. It ultimately comes down to how competitive the business sector is, we do know that. We are just wondering what various SEO companies tell their clients. Is it for example, they have to wait a minimum of six months of paying for SEO, before they can get the business on page one of Google? Or, instead, do you carry out an SEO audit at the start, and then make an estimate for how long it will take to get the business on page one of Google?
Moz Local | | sarahwalsh0 -
How to optimize landing pages for local search?
I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?
Local SEO | | Tourizee0 -
2 Websites Targeting Similar Keywords
One of my clients is set on setting up another website targeting some of the keywords/services on the main site. One of the services they offer gets traffic from natural search and also Adwords but doesn't convert well for this service. For other services (which are often utilized at the same time by the customers) the site converts well. My client feels that... "people are not converting on the main site because they click on the page and realise that we are a wider company. From this they probably work out that we don’t actually produce Green Widgets and we just buy them in. Therefore we will be more expensive than a company who does manufacture Green Widgets (although there are only a few in the country who actually make them)." The new site "...will have more of a manufacturer and specialist feel. There will be a small mention of other services. People visiting will think we are specialists and that we make them, whereas at the moment they may feel that they are just being cross sold a product. We have also noticed that we are not being found earlier enough and we are contacted to do other work only to find that another company is providing the Green Widgets." I did something similar back in the day, but here we ran a local website and a national website covering the same products. We tried hard not to duplicate the keywords we targeted minimising this as much as possible. I don't think we cared much about the local site as the national one went crazy busy. In essence, my client wants to do the following: Main Site...
Local SEO | | GrouchyKids
Blue Widgets Bristol
Red Widgets Bristol
Green Widgets Bristol (This would be retained) New Site...
The new site would focus on Green Widgets In time the new site would include content for...
Green Widgets
Green Widgets Bristol (As per the main site)
Green Widgets Cardiff It would also make mention of Blue Widgets and Red Widgets as possible addons. The new site would be at the same address but have its own companies house registration, emails and phone numbers. My feeling is that we should take an above-board, risk-free approach and remove the Green Widgets service from the main site to ensure it doesn't upset Google. In other words go out of our way to minimise targeting of similar/same keywords across the 2 sites. My client strongly disagrees showing evidence of others using similar tactics (we have had the EMD debate as well). I am also concerned about Google Places and how this might be viewed here. Opinions please, also any idea of what if any action Google would take if we push forwards?0 -
Considering Switching Domain from .ca to .com for Service Area Business - What is the Risk / Reward?
Hello, Thank you to anyone who takes the time to share their thoughts on this. I will preface this by saying that I am very new to the community and have lots to learn, so please forgive any obvious errors on my part. That having been said am very happy to receive positive criticism and feedback 🙂 Quick Background: We are a high end mobile wellness business based in Toronto Canada offering in home/office servicing including: yoga, pilates, nutrition, meditation, chiropractors, etc... As we are expanding we are transitioning form new leads coming from business partners and word of mouth to driving new business online As such we have an new Squarespace site (which is the first site I ever built, so any feedback is welcome) and are venturing into social media, SEO, local citations etc... for the first time We have a significant content catalogue originally for client and instructor education that we are now repurposing for this new digital adventure but have not yet deployed While currently focused in Torotno, we have plans to expand to several other countries in the next two years. As the site is quite new and we have little content or incoming links I was thinking now is the time to switch to .com from .ca before we roll out Website: www.anahana.ca Risk Reward? & Other Issues? Both domains are currently verified with Squarespace, and it seems easy enough to switch. What could blow up by making this switch which I might not be aware of? Our emails and business card use the .ca, but I don't think this would matter too much 6-12 months out... is there something else I might be missing on this? .com and using subfolders or subdomains as opposed to country specific TLDs ? This is something I am still working on understanding, but from what I have learned thus far, if we are going to progressively roll out a large content library, is it not better from an SEO standpoint to have this all in one domain? Local SEO and legal considerations for TLDs when operating local Service Area Businesses. I am sure there are many other angles here that I am missing and am not really looking for any hard answer on much of this, but any general advice, suggested resources, and experienced insights would be extremely helpful. Thanks so much, cj
Local SEO | | CJ7770 -
Is using meta refresh as a redirect method bad for our SEO?
Our CMS creates Call-To-Action buttons that use a meta refresh to redirect and MOZ stops it's crawl. The MOZ crawler hits these redirects and is unable to pass to the desired URL and so reports issues. So could this be happening to other crawlers or will most indexing be unaffected by this method? Essentially, is using meta refresh as a redirect method bad for our SEO?
Local SEO | | BLUEvennMOZ0 -
Sub domain page or brand new domain
I run a business that provides entertainment services for parties, inc weddings and business functions, but I wanted to take advantage of the visitors that I have and work with other businesses to offer other services for parties, I started with a caterer, and created a catering page on my website. Thinking that my domain authority of 28, which is better than some of the local catering businesses, would be an advantage. I'm just getting going on that so I am only on page 2 in the new niche, 2 days since I launched, but I am creating quality off page content, and watching the results, but I just thought that I would ask the question: Which is better a page on the website of the same wider niche, eg party suppliers, with some DA already built up Or a brand new domain for each partner that I work with, having to build up DA and PA as I go. And having to create on page content for the new niche Or even one new website for party services with new content for each services, starting at no DA or PA One issue seems to be that when I add my sitemap, google does not seem to be indexing the page (and about 20 others, even though I now have a clean robots.txt file) according to webmaster tools, and yet it shows up on page 2 of Google for the keyword. Answers appreciated Mike Collins
Local SEO | | singingtelegramsuk0