What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?
-
Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city.
Example:
- City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city)
- Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections.
Which one do you think is better for local SEO and rankings?
Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend.
I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.
-
Hi, the best method we recommend is writing a high word count piece of quality evergreen content marketing, perhaps every month. The work needs to be very high quality and answer your customers' questions.
-
I would suggest you go with a city-specific page for each service; this is the best strategy that fully works. Search engine spiders analyze the page and serve those pages which are the best in their database around that location. Let's say, my domain has services under profitparrot.com/services, you can see this is not the location-targeted page as it generally serves. While I have another page, https://profitparrot.com/seo-services-in-abbotsford/, where you can see I am targeting the location in my page URL and content. This clarifies the search engine about this page is for a specific location and I have to serve this page when someone searches for Abbotsford SEO but within that specific location. Remember, location is the main factor, you have to show the location in every aspect.
-
@yourleadpartner
To target city-specific local intent service keywords, it's essential to create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings. For example, if you're looking for a reliable Automobile Provider Miami, having a well-optimized, city-specific page can make all the difference in reaching local customers effectively.
-
@FinacusTech said in What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?:
To target city-specific local intent service keywords, create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings.
To target city-specific local intent service keywords, it's essential to create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings. For example, if you're looking for a reliable Automobile Provider Miami, having a well-optimized, city-specific page can make all the difference in reaching local customers effectively.
-
@FinacusTechTo effectively target city-specific local intent service keywords, create dedicated service pages optimized with the city name in titles, headings, content, and metadata. Include local testimonials, service area maps, and ensure NAP consistency for local SEO impact.
-
Create separate service pages for each city, optimizing them with local keywords and relevant city-specific content. Include local testimonials, images, and service details to enhance relevance. Ensure each page is unique to avoid duplication and improve local SEO, attracting targeted city-specific traffic.
I face the same issue with my this website, Limcy Packaging. -
To target city-specific local intent service keywords, create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices for publishing sponsored content
Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
On-Page Optimization | | Ben-R
Thank you in advance.
Best,0 -
In 2 days, a loss of 20 reviews
Hi Mozers, I have a cosmetic dentist client, in Belgium, who had 95 reviews. And in 2 days, he lost 20 good reviews (10 reviews per day), from real customers. The problem is that his rating went down drastically because they were only 5 star reviews. Yesterday he got a 5 star review from a real customer and this morning he disappeared. Have you ever experienced such a scenario? What could be the cause? Thank you in advance for your help. Kind regards,
Reviews and Ratings | | JonathanLeplang
Jonathan0 -
Do You Risk A Penalty From Local Paid Directories in 2022?
Hi there, I have a client who wants to advertise in a local directory along the lines of "find your nearest plumber". The directory only has paid listings and they are follow links and they also mention your site or generated landing page may get a nice bump on google. Is there a risk that they may get a penalty for using this directory? The client wants to use it regardless of if it gives them an SEO boost but obviously wants to avoid any penalties at all costs. Thoughts on this? Thanks in advance
Link Building | | Scottlinklater0 -
Moz Local Reporting - What are you doing?
I am a pro when it comes to reporting for paid search. However we came out with a new local product and use Moz Local. What are you doing for reporting? Automated reports? Are you tracking progress over time? Is there a reporting application that automates the process?
Local SEO | | PSLab0 -
Separating facebook pages for 2 separate but similar companies
I am currently working with a payroll company that has two separate businesses. Payroll services and Time and Attendance services. Currently the client has 1 facebook page with about 50 likes that caters for both companies. My question is.... Should I separate the payroll and time and attendance companies and create 2 separate facebook pages, or since the businesses are so close together, we could use the one page to promote both businesses. We also have a similar issue with LinkedIn company pages. What do you guys think? Separate pages or combine pages? Currently there are 2 separate websites for each companies services.
Local SEO | | donsilvernail0 -
Local SEO for B&B - Attracting International Customer
Hi Guys, Hope the MOZ expert community will be able to help me 🙂 What would be the best way to manage the SEO for a Bed and Breakfast ? As the B&B is in a touristic place in France attracting lots of German, American and British tourists, the website will be in French, translated in English and German. It will be set up under a .fr extension and using wordpress multisite for each languages, so it will look like this: French: www.mydomain.fr English: en.mydomain.fr German: de.mydomain.fr They'll roughly have the same content for the business part, but they'll have different articles on their respective blogs. Now my questions are: If I sign up to Google my business (http://www.google.com/business/) Would I be able to translate all my business descriptions, separate the reviews per language, use google+ for different language? If not, then should I sign up for the French version of "google my business" and then open 2 separate G+ pages for the English and German version ? Can I open 3 different "google my business" account for each language but with the same google account, same telephone number and same business address ? Should I actually "translate" my business name and create 3 separate website so I can open a "Google my business" for each, but then they'll still have the same address and phone number ? Basically, I want to find the best solution for people around the world to see the content in their own language (reviews, blog post...) and also show up on map listings for google.com /.co.uk / .fr / .de etc... Other social media: Facebook: should I have one page and target the English language for each post in English, etc... Or should I have 3 facebook page in each language ? Should I have 3 pinterest accounts, or should I create 3 boards for each language so I can describe each pictures in proper language Miscellaneous Don't hesitate to give me any other important tips that I should think about before launching ! After being an employee for many years, I want to rock my own business 🙂 Cheers
Local SEO | | LELOnic0 -
How does local citations and links differ from national links?
HI So I read on here somewhere that it is important to get local links, instead of just national links. I am curious how does Google know if the links you are getting are from a local source? Thank you
Local SEO | | Berner0 -
Im a big fan of niche web develop/seo companies. I was wondering how many clients can you ethically take on in the same field, located in the same city
How do niche web development companies justify having multiple clients in the same field in the same cities. I would love an explanation on how to justify this, and how many clients in the same field/same city is acceptable. A good example would be an seo company for auto dealers or hotels. Thanks
Local SEO | | aholyman0