Should I use LocalBusiness schema on my home page or Contact Us page?
-
I know I should only use Organization schema on one page of my site, but I'm not sure if I should use it on the Home page or use LocalBusiness schema on the home page. I was thinking of adding LocalBusiness schema to home page, Organization schema to About Us page and Corporate Contact Schema to Contact us page. Thoughts? Is there a best practice? I can't seem to find much information on what's best to use where.
-
@jasongmcmahon Thanks
-
We actually use schema markup, within the footer of the website to mark up the NAP information.
Often this is then added to every single page across the website. However do ask your website designers as to how they recommend schema mark up should be added to your website
-
We added schema markup on the NAP information on our website,
so we used it on our Cardiff fencing website; we also used the schema mark-up to mark-up the NAP information on the our Contact Us page, and also in the footer of our website.
-
Thank you!
-
If you get any warnings in SD tester, the schema will probably still be used. It's a different story for 'errors', if you get errors then your schema probably won't be used and the issues will likely be re-raised in Search Console later
Your main thing to do when introducing schema is to nail the basics, then experiment with isolated additions later to see what difference it makes. Don't try and shove it all in at once and make a big mess for yourself!
I would add LocalBusiness schema on your homepage if possible. You can also use Logo schema on the homepage too
-
I am using JSON LD.
Any thoughts on where to use Organization schema?
On Product schema I am adding Brand with URL & logo. Is that overkill? What if I don't have a SKU or global identifier? (I am getting warnings for these on the SD tester.)
Also I have English & Spanish pages. Does the schema go on both? The main thing that would change is URL, name.
Thanks for your input.
-
Second vote for homepage, especially if OP is using JSON-LD method
-
Hi there, I recommend that you use the business schema on the homepage.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What markup/schema is "responsible" for location pin in mobile rich snippets?
Howdy, Saw this new(?) feature in mobile rich snippets (attached here). Anyone knows what part of schema (or whatever else) is making this appear? P.S. From all responses, and some thinking, it looks like the answer would be "who knows", as usual with Google. But most likely it would be related to usual LocalBusiness addressLocality itemprop. 0739Z5v
Local SEO | | DmitriiK0 -
Most useful things to do without developer resources on SEO
Hi fellow Moz users! I am managing SEO at our company. Perhaps some of you out there also have the problem of wanting to make SEO changes on your website but lack the developer resources to make significant changes? What are some of the things I can do in my power (can't do any backend work) to make SEO better? Currently, I have: Social media (including Moz local tips of business listings) Blog site Refining pictures Google analytics to see where we can improve Internal and external links Please feel free to expand on the above but ideally it will be new things that I could get on with! Many thanks,
Local SEO | | Eric_S
Eric3 -
Another local fence company used (stole) one of my images
We have a local fence business in Oklahoma City and one of the other local fence companies took the liberty of using one of our images that I took myself on their website...creating a similar page even. They took the our image from this page: http://www.a-better-fence-construction.com/metal-fence-post.html And used it on their page (2x they used it!): http://fenceokc.com/2016/07/13/all-about-fence-posts/ They didn't even bother renaming the file "metal-fence-post.jpg"! I'm not experienced in what I should do? (I did a google image search and lots of websites are using it...but one contractor locally in OKC is using it and one in Dallas area is also using it.) I just wonder what other people are doing to prevent images being used or if your not worrying about it. Brad metal-fence-post.jpg
Local SEO | | SuperNovi0 -
Website pages for different cities
HI, Is it ok to have pages on my website that are specifically targeted for one town? Does Google frown on this? is there any thing I should know about doing this, like, does it hurt my seo efforts in anyway? I would be making each page as resourceful as possible to the reader., by Including unique content etc Thanks in advance:)
Local SEO | | MissThumann0 -
Is using emoji's in meta descriptions a good or bad idea ? - I haven't seen it used much hence my query
Hello Mozzers, We need to redo some of our meta descriptions as our CTR's are not to good. I've noticed one of my competitors using emoji's which I personally think looks pretty good. They are using the Phone icon and ticks - as calls to action etc However, I can't see hardly anyone else using them on general serps ...so I am wondering , is it a bad idea ? thanks Pete
Local SEO | | PeteC120 -
Schema for Multiple Stores
Our business has 26 stores throughout the UK and the website has a page for each of these that includes contact information, a Google map, a form etc. I was going to add some LD-JSON Schema to all of my pages so that Google would display my social profiles in the SERPS: My problem with this is that I'm worrying my store pages may have a conflict with the data that it is pulling from the individual Google Business Pages that each store has set up. Should I only include the social profile Schema on the home page of my website or could I include this on every page except my store pages - and on these, display "LocalBusiness" Schema? I just don't want to do anything that will confuse Google!
Local SEO | | LiamMcArthur0 -
.ca for Canada-specific business currently using .com?
I work for a Canadian company and we are re-doing our website (corporate and branch sites) and the question has come up if we should change our current main domain from .com to .ca for local SEO benefits since we don't target an international audience. We own both versions but the .ca re-directs to the .com and we use .com in all our marketing materials. My understanding is that we can specify in Google Webmaster Tools that the focus of the site is Canada and I feel that switching to the .ca as the main domain isn't necessary, but I was wondering if there are real SEO benefits to make us seriously consider the change? Thanks, Taira
Local SEO | | ArborMemorial0 -
Sub domain page or brand new domain
I run a business that provides entertainment services for parties, inc weddings and business functions, but I wanted to take advantage of the visitors that I have and work with other businesses to offer other services for parties, I started with a caterer, and created a catering page on my website. Thinking that my domain authority of 28, which is better than some of the local catering businesses, would be an advantage. I'm just getting going on that so I am only on page 2 in the new niche, 2 days since I launched, but I am creating quality off page content, and watching the results, but I just thought that I would ask the question: Which is better a page on the website of the same wider niche, eg party suppliers, with some DA already built up Or a brand new domain for each partner that I work with, having to build up DA and PA as I go. And having to create on page content for the new niche Or even one new website for party services with new content for each services, starting at no DA or PA One issue seems to be that when I add my sitemap, google does not seem to be indexing the page (and about 20 others, even though I now have a clean robots.txt file) according to webmaster tools, and yet it shows up on page 2 of Google for the keyword. Answers appreciated Mike Collins
Local SEO | | singingtelegramsuk0