New Site Structure
-
Greetings SEOmoz Team and Users,
I need some advise, our site has more products to offer so I am try to optimize the index for a general term and each page product for it's own main keyword.
Our site offers accommodation such apartments, hotels and vacation rentals so this is my structure:
Index:
Main Keyword 1 | Keyword 2 | Site name(brand name)
Page Product 1:
Main Keyword 1 | Keyword 2 | Site name (brand name)
Page Product 2:
Main Keyword 1 | Keyword 2 | Site name (brand name)
Also can I use the brand name at the end of title tag with separate words ?
example: londonescape or london escape or londonescape.net
London Apartments | short term london apartments | London Escape
or
London Apartments | short term london apartments | LondonEscape
I think ''London Escape'' is better because has more popularity.
Looking forward to hear from you.
Thanks,
Giuseppe
-
Hey Giuseppe
For the brand name, "London Escape" will be fine. Google will recognise this as your brand name no problem.
In fact, what you might see and what is currently present in a few search results is that Google promotes this brand term to the front of the page. For a lot of Keyword 1 | Keyword 2 | Brand Name title tag formats, Google is rewriting the search engine result like this: Brand Name: Keyword 1 | Keyword 2
Doesn't seem to have any beneficiary or adverse effect on rankings, but it certainly shows that Google is able to recognise your brand name when written in separate words.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content site not penalized
Was reviewing a site, www.adspecialtyproductscatalog.com, and noted that even though there are over 50,000 total issues found by automated crawls, including 3000 pages with duplicate titles and 6,000 with duplicate content this site still ranks high for primary keywords. The same essay's worth of content is pasted at the bottom of every single page. What gives, Google?
White Hat / Black Hat SEO | | KenSchaefer0 -
Linking Authentic Sites Together - Semi-PBN?
Recently I've had a lot of ideas of sites to build that all would have some sort of relevance to each other, all that would be relevant to my current business. For example, say you have sites for: bars/clubs, music festivals, cinemas, etc, one site for each. While these aren't all directly related to each other, they all kind of fall within a category of entertainment and having fun. Now, I'm not thinking about this as if I were to build a Private Blog Network, but instead each site would actually be valuable to visitors, be content rich, have regular updates and thriving social media etc, as if each were its own individual business. What would be your opinion on actually linking these together at some point down the line? I must stress that these would not be like typical PBN sites where the themes are the same, content is spun or badly written, no human touches or actual value, anything spammy etc, these would actually be authentic quality sites that you would reasonably expect to have a thriving community. Personally, after changing my ways from blackhat to weary-of-linkbuilding whitehat when Penguin 1 was released, I'm aware of what a bad linkbuilding strategy can do and would rather steer clear, however when I compare the plan of these authentic sites I have in my head to the obvious, low quality PBNs that I find competitors use to rank well all the time, I'm coming around to the idea that they may not pose a threat with the way I intend to implement them. Can I get some thoughts?
White Hat / Black Hat SEO | | Leads.Bz2 -
Rank drop ecommerce site
Hello, We're going to get an audit, but I would like to hear some ideas on what could cause our ranking drop. There's no warnings in GWT. We deleted 17 or so blogs (that had no backlinks pointing to these blogs and were simply for easy links) last summer thinking that they weren't white hat so we had to start eliminating them. At the same time, we eliminated a few sitewide paid links that were really strong. With all of this deletion, our keywords started to drop. For example, our main keyword went from first to third/fourth. With the deletions, our keywords dropped immediately a couple of spots, then with no more deletions, all of our keywords have been slowly dropping over the last seven months or so. Right now we are at the bottom of the first page for that same main keyword, and other keywords look similar. We have 70 linking root domains, of which: 15 are blogs with no backlinks that were created simply for the purpose of easy links. We didn't delete them all yet because of the immediate ranking drop when we deleted the last ones. One PR5 site has links to our home page scattered throughout it's lists of resources for people in different states in the US. It doesn't look like a standard paid link site, but it has many paid links in it's different pages. One PR4 site has our logo with another paid link logo at the bottom of one of it's pages. There are 2 other paid links from two PR4 sites that look editorial. There are other links on the sites to other websites that are paid. All links for these 2 sites look editorial. That's all the bad stuff. Other things that could be causing drop in rank - > Our bread crumbs are kind of messed up. We have a lot of subcategory pages that rel=cononical to main categories in the menu. We did this because we had categories that were exactly the same. So you'll drill down on a category page and you'll end up on a main category. To the average user, it seems perfectly fine. Our on-site SEO still has a few pages that repeat words in the titles and h1 tags several times (especially our #1 main keyword), titles similar to something like: running shoes | walking shoes | cross-training shoes where a word is repeated 2 or 3 times. Also, there are a few pages that are more keyword stuffed than we would like in the content. Just a couple of paragraphs but 2 keywords are dispersed in them three times each. The keywords in this content is not in different variations, it's exactly the keyword. We've still got a few URLs that are keywords stuffed with like 3 different keywords. We may have many 404 errors (due to some mistakes we made with the URLs in our cart) - if Google hasn't deindexed them all then we could have dozens of 404s on important category pages. But nothing is showing up in GWT. Our sitemap does not include any broken links. Google is confused about our branding it seems. I'm adding branding to the on-site SEO but right now Google often shows keywords as our branding when Google changes the way the title tag is displayed sometimes in the search engines. We don't link out to anyone. We have lots of content, almost no duplicate content, and some authoritative very comprehensive articles. Your thoughts on what to do to get our rankings back up?
White Hat / Black Hat SEO | | BobGW0 -
Please Correct This on-site SEO strategy w/ respect to all the updates
Hello, I believe my on-site SEO process that I used to use a couple of years ago is not working well anymore for a couple of my sites, including this one. I'll tell you the old strategy as well as my new strategy and I'm wondering if you can give me pointers that will help us rank where we should rank with our PA and DA instead of getting moved down because of what could be our old on-site SEO. OLD ON-SITE SEO STRATEGY: Title tags usually match the page, but title tags occasionally on this site don't match the pages exactly. There's not many of them, but they do still exist in a couple of places. Title tags are either 1. A phrase describing the page 2. Keywords 1, Keyword 2 3. Keyword 1 | Keyword 2 4. Keywords 1, Keyword 2, branding The keywords are in the h1 and h2 of each main page, at the very top of the page. The h1 and h2 do not exactly copy the title tag, but are a longer phrase with the keywords appearing in their exact word order or in word variations. See this page for an example. Keywords occur 3-4 times in the body of the main pages (the pages with a menu link). Right now some of the pages have the exact phrases 3 or 4 times and no variation. meta description tags have exact keyword phrases once per keyword. Meta description tag are a short paragraph describing the page. No meta keyword tags, but a couple haven't been deleted yet. FUTURE ON-SITE SEO STRATEGY: I'm going to change all of the page titles to make sure they match the content they're on exactly. If the title is a phrase describing a page, I'm going to make sure a variation of that phrase occurs at least three times in the content, and once in the meta description tag. Title tags will be either a. Short phrase exactly matching page b. Keyword 1, Keyword 2 | branding c. Keyword 1 | branding 2. I'm thinking about taking out the H1 and H2 and replacing them with one tag that is a phrase describing the page that I'll sometimes put the keyword phrase in, only a variation in it and not the exact keyword phrase - unless it just makes total sense to use the keyword phrase exactly. **I'm thinking of only using the keyword phrase in it's exact words once on the page unless it occurs more naturally, and to include the keyword phrase in word variations two more times. So once (in non-exact word order) in the at the top, once (exact word order) in the text, and two more times (varied word orders) somewhere in the text. All this will be different if the keywords show up naturally in the text. **3. I'll delete all meta keyword tags, and still use exact keyword phrases in meta description tag, though I'll change the meta description tags to always very closely match what the page is about. Do you think my new strategy will make a difference? Your thoughts on any of this?****
White Hat / Black Hat SEO | | BobGW0 -
Site review
Can any one give me a quick site review, recently started work for the company on the seo, just want to asking if I am missing anything that may hinder SEO and SERPs etc www.teamac.co.uk
White Hat / Black Hat SEO | | TeamacPaints0 -
Links to partner sites
I have some partnerships in some portals, usually I put the banner of my company with a link to my site on a space partners. How should I proceed? To place the banner no link? To put the link nofollow? Can’t I do it? Don’t I need to worry about it?
White Hat / Black Hat SEO | | soulmktpro0 -
Merging four sites into one... Best way to combine content?
First of all, thank you in advance for taking the time to look at this. The law firm I work for once took a "more is better" approach and had multiple websites, with keyword rich domains. We are a family law firm, but we have a specific site for "Arizona Child Custody" as one example. We have four sites. All four of our sites rank well, although I don't know why. Only one site is in my control, the other three are managed by FindLaw. I have no idea why the FindLaw sites do well, other than being in the FindLaw directory. They have terrible spammy page titles, and using Copyscape, I realize that most of the content that FindLaw provides for it's attorneys are "spun articles." So I have a major task and I don't know how to begin. First of all, since all four sites rank well for all of the desired phrases-- will combining all of that power into one site rocket us to stardom? The sites all rank very well now, even though they are all technically terrible. Literally. I would hope that if I redirect the child custody site (as one example) to the child custody overview page on the final merged site, we would still maintain our current SERP for "arizona child custody lawyer." I have strongly encouraged my boss to merge our sites for many reasons. One of those being that it's playing havoc with our local places. On the other hand, if I take down the child custody site, redirect it, and we lose that ranking, I might be out of a job. Finally, that brings me down to my last question. As I mentioned, the child custody site is "done" very poorly. Should I actually keep the spun content and redirect each and every page to a duplicate on our "final" domain, or should I redirect each page to a better article? This is the part that I fear the most. I am considering subdomains. Like, redirecting the child custody site to childcustody.ourdomain.com-- I know, for a fact, that will work flawlessly. I've done that many times for other clients that have multiple domains. However, we have seven areas of practice and we don't have 7 nice sites. So child custody would be the only legal practice area that has it's own subdomain. Also, I wouldn't really be doing anything then, would I? We all know 301 redirects work. What I want is to harness all of this individual power to one mega-site. Between the four sites, I have 800 pages of content. I need to formulate a plan of action now, and then begin acting on it. I don't want to make the decision alone. Anybody care to chime in? Thank you in advance for your help. I really appreciate the time it took you to read this.
White Hat / Black Hat SEO | | SDSLaw0 -
Retail Site and Internal Linking Best Practices
I am in the process of recreating my company's website and, in addition to the normal retail pages, we are adding a "learn" section with user manuals, reviews, manufacturer info, etc. etc. It's going to be a lot of content and there will be linking to these "learn" pages from both products and other "learn" pages. I read on a SEOmoz blog post that too much internal linking with optimized anchor text can trigger down-rankings from Google as a penalty. Well, we're talking about having 6-8 links to "learn" pages from product pages and interlinking many times within the "learn" pages like Wikipedia does. And I figured they would all have optimized text because I think that is usually best for the end user (I personally like to know that I am clicking on "A Review of the Samsung XRK1234" rather than just "A Review of Televisions"). What is best practice for this? Is there a suggested limit to the number of links or how many of them should have optimized text for a retail site with thousands of products? Any help is greatly appreciated!
White Hat / Black Hat SEO | | Marketing.SCG0