Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Merging four sites into one... Best way to combine content?
-
First of all, thank you in advance for taking the time to look at this.
The law firm I work for once took a "more is better" approach and had multiple websites, with keyword rich domains. We are a family law firm, but we have a specific site for "Arizona Child Custody" as one example. We have four sites.
All four of our sites rank well, although I don't know why. Only one site is in my control, the other three are managed by FindLaw. I have no idea why the FindLaw sites do well, other than being in the FindLaw directory. They have terrible spammy page titles, and using Copyscape, I realize that most of the content that FindLaw provides for it's attorneys are "spun articles."
So I have a major task and I don't know how to begin.
- First of all, since all four sites rank well for all of the desired phrases-- will combining all of that power into one site rocket us to stardom? The sites all rank very well now, even though they are all technically terrible. Literally.
I would hope that if I redirect the child custody site (as one example) to the child custody overview page on the final merged site, we would still maintain our current SERP for "arizona child custody lawyer."
I have strongly encouraged my boss to merge our sites for many reasons. One of those being that it's playing havoc with our local places. On the other hand, if I take down the child custody site, redirect it, and we lose that ranking, I might be out of a job.
Finally, that brings me down to my last question.
- As I mentioned, the child custody site is "done" very poorly. Should I actually keep the spun content and redirect each and every page to a duplicate on our "final" domain, or should I redirect each page to a better article? This is the part that I fear the most.
I am considering subdomains. Like, redirecting the child custody site to childcustody.ourdomain.com-- I know, for a fact, that will work flawlessly. I've done that many times for other clients that have multiple domains. However, we have seven areas of practice and we don't have 7 nice sites. So child custody would be the only legal practice area that has it's own subdomain. Also, I wouldn't really be doing anything then, would I? We all know 301 redirects work.
What I want is to harness all of this individual power to one mega-site.
Between the four sites, I have 800 pages of content.
I need to formulate a plan of action now, and then begin acting on it. I don't want to make the decision alone. Anybody care to chime in?
Thank you in advance for your help. I really appreciate the time it took you to read this.
-
I like this strategy. As you add new better content, you can add nice links from the old bad content. You can have a constant source of links from relevant sites. Sweet!
-
Well, Google isn't going to punish you for owning 4 different websites, it's perfectly fine to own multiple web properties that drive traffic to your business. In fact, you're diversifying your risk by having multiple sites, since if one drops in rankings, you still have 3 others.
If the other sites are spammy, why would you want that content on your main site anyway? Just include links from the 3 other sites, and point them all to your flagship site. That way your main site still gets the SEO boost, and you can build it out however you want, while you don't lose traffic from the other 3 sites.
-
Thank you Takeshi.
The reason I want to merge them is because we are a major law firm in Phoenix and I think it's search engine spam to try and nail google with niche content sites. Because, really, other than the front page optimization-- they really aren't "niche" sites at all. They just have niche domains and a niche front page description.
Beyond that, nothing but spun content and crappy pages with titles like this:
Phoenix Arizona Divorce Lawyer | Child Custody Lawyer | Child Custody Help | Phoenix Tempe Mesa Tucson | Child Custody Lawyers
I feel that it's "index" spam for us to have multiple sites. What is the "white hat" argument for having multiple websites, for one law firm, in one major metropolitan area? How could I justify it to Matt Cutts?
-
Maybe keep all micro sites and just point them to one domain from there on out.
-
Sounds like a big and risky endeavor, although there could be potential benefits.
Why are you considering merging the sites if they are already ranking well for their keywords? Are they not ranking high enough? If it ain't broke...
A better strategy might be to just build more links and add more content to the sites you have. Another area you could focus your efforts on is conversion rate optimization. You're already getting all this traffic for desirable keywords, so you can boost your client's ROI by figuring out how to turn more of that traffic into leads.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question regarding subdomains and duplicate content
Hey everyone, I have another question regarding duplicate content. We are planning on launching a new sector in our industry to satisfy a niche. Our main site works as a directory with listings with NAP. The new sector that we are launching will be taking all of the content on the main site and duplicating it on a subdomain for the new sector. We still want the subdomain to rank organically, but I'm having struggles between putting a rel=canonical back to main site, or doing a self-referencing canonical, but now I have duplicates. The other idea is to rewrite the content on each listing so that the menu items are still the same, but the listing description is different. Do you think this would be enough differentiating content that it won't be seen as a duplicate? Obviously make this to be part of the main site is the best option, but we can't do that unfortunately. Last question, what are the advantages or disadvantages of doing a subdomain?
White Hat / Black Hat SEO | | imjonny0 -
Should I delete older posts on my site that are lower quality?
Hey guys! Thanks in advance for thinking through this with me. You're appreciated! I have 350 pieces of Cornerstone Content that has been a large focus of mine over the last couple years. They're incredibly important to my business. That said, less experienced me did what I thought was best by hiring a freelance writer to create extra content to interlink them and add relevancy to the overall site. Looking back through everything, I am starting to realize that this extra content, which now makes up 1/3 my site, is at about 65%-70% quality AND only gets a total of about 250 visitors per month combined -- for all 384 articles. Rather than spending the next 9 months and investing in a higher quality content creator to revamp them, I am seeing the next best option to remove them. From a pros perspective, do you guys think removing these 384 lower quality articles is my best option and focusing my efforts on a better UX, faster site, and continual upgrading of the 350 pieces of Cornerstone Content? I'm honestly at a point where I am ready to cut my losses, admit my mistakes, and swear to publish nothing but gold moving forward. I'd love to hear how you would approach this situation! Thanks 🙂
White Hat / Black Hat SEO | | ryj0 -
Duplicate product content - from a manufacturer website, to retailers
Hi Mozzers, We're working on a website for a manufacturer who allows retailers to reuse their product information. Now, this of course raises the issue of duplicate content. The manufacturer is the content owner and originator, but retailers will copy the information for their own site and not link back (permitted by the manufacturer) - the only reference to the manufacturer will be the brand name citation on the retailer website. How would you deal with the duplicate content issues that this may cause. Especially considering the domain authority for a lot of the retailer websites is better than the manufacturer site? Thanks!!
White Hat / Black Hat SEO | | A_Q0 -
How to make second site in same niche and do white hat SEO
Hello, As much as we would like, there's a possibility that our site will never recover from it's Google penalties. Our team has decided to launch a new site in the same niche. What do we need to do so that Google will not mind us having 2 sites in the same niche? (Menu differences, coding differences, content differences, etc.) We won't have duplicate content, but it's hard to make the sites not similar. Thanks
White Hat / Black Hat SEO | | BobGW0 -
The use of a ghost site for SEO purposes
Hi Guys, Have just taken on a new client (.co.uk domain) and during our research have identified they also have a .com domain which is a replica of the existing site but all links lead to the .co.uk domain. As a result of this, the .com replica is pushing 5,000,000+ links to the .co.uk site. After speaking to the client, it appears they were approached by a company who said that they could get the .com site ranking for local search queries and then push all that traffic to .co.uk. From analytics we can see that very little referrer traffic is coming from the .com. It sounds remarkably dodgy to us - surely the duplicate site is an issue anyway for obvious reasons, these links could also be deemed as being created for SEO gain? Does anyone have any experience of this as a tactic? Thanks, Dan
White Hat / Black Hat SEO | | SEOBirmingham810 -
Closing down site and redirecting its traffic to another
OK - so we currently own two websites that are in the same industry. Site A is our main site which hosts real estate listings and rentals in Canada and the US. Site B hosts rentals in Canada only. We are shutting down site B to concentrate solely on Site A, and will be looking to redirect all traffic from Site B to Site A, ie. user lands on Toronto Rentals page on Site B, we're looking to forward them off to Toronto Rentals page on Site A, and so on. Site A has all the same locations and property types as Site B. On to the question: We are trying to figure out the best method of doing this that will appease both users and the Google machine. Here's what we've come up with (2 options): When user hits Site B via Google/bookmark/whatever, do we: 1. Automatically/instantly (301) redirect them to the applicable page on Site A? 2. Present them with a splash page of sorts ("This page has been moved to Site A. Please click the following link <insert anchor="" text="" rich="" url="" here="">to visit the new page.").</insert> We're worried that option #1 might confuse some users and are not sure how crawlers might react to thousands of instant redirects like that. Option #2 would be most beneficial to the end-user (we're thinking) as they're being notified, on page, of what's going on. Crawlers would still be able to follow the URL that is presented within the splash write-up. Thoughts? We've never done this before. It's basically like one site acquiring another site; however, in this case, we already owned both sites. We just don't have time to take care of Site B any longer due to the massive growth of Site A. Thanks for any/all help. Marc
White Hat / Black Hat SEO | | THB0 -
Site being targeted by hardcore porn links
We noticed recently a huge amount of referral traffic coming to a client's site from various hard cord porn sites. One of the sites has become the 4th largest referrer and there are maybe 20 other sites sending traffic. I did a Whois look up on some of the sites and they're all registered to various people & companies, most of them are pretty shady looking. I don't know if the sites have been hacked or are deliberately sending traffic to my client's site, but it's obviously a concern. The client's site was compromised a few months ago and had a bunch of spam links inserted into the homepage code. Has anyone else seen this before? Any ideas why someone would do this, what the risks are and how we fix it? All help & suggestions greatly appreciated, many thanks in advance. MB.
White Hat / Black Hat SEO | | MattBarker0 -
Title Tag - Best Practices
I'm pretty new to seo but think I'm starting to get a decent grasp on it. One thing I'm really struggling with is how to organize the meta title tags on my website. I work in real estate and I'm noticing a lot of my local competitors that are ranking for the top keywords seem to using that particular keyword on every title tag within their website. An example would be www.paranych.com. Many of his internal pages have the word "Edmonton Real Estate" in the meta title tag, yet his home page is the page that is ranking for that particular keyword. It doesn't seem logical to have every one of my pages featuring the same keyword, but there are many examples within my industry of this working. Is the best practice with meta title tags to have your keyword on every title tag of your site or just the home page? Thx, Barry
White Hat / Black Hat SEO | | patrickmilligan0