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Should I redirect or add content, to 47 Pages?
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We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?
I'm I right in thinking I have 2 options? Either add new content or redirect the page?
Thanks in advance
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Whether you should redirect or add content to the 47 pages depends on the specific circumstances and goals for those pages.
Redirecting:
When to Redirect: If the 47 pages have low-quality content, are outdated, or are duplicating other content on your site, redirecting might be the best option. Redirecting these pages to more relevant, high-quality pages can help consolidate your site’s authority and improve user experience. Additionally, if any of these pages are receiving low traffic and you have no plans to update them, redirecting can prevent them from dragging down your overall site performance.
SEO Consideration: 301 redirects are ideal if the content is permanently moving. This allows you to preserve most of the SEO value from the old pages.
Adding Content:When to Add Content: If the pages in question have potential but lack sufficient depth or relevance, enhancing them with additional content can be beneficial. By updating these pages with more comprehensive, valuable information, you can improve their ranking potential and better serve your audience’s needs.
SEO Consideration: Ensure that the new content is well-researched, relevant, and optimized for the target keywords. This approach helps maintain or even improve the rankings of these pages.
Recommendation:
Evaluate the current performance of each of the 47 pages. If a significant portion has strong existing backlinks or decent traffic, it may be worth investing in content updates. On the other hand, if the pages are weak and have little SEO value, redirecting could be a smarter strategy.It might even be a mix of both approaches, depending on what you find during your evaluation.
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@liamjordan193 thanks
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@ww4686101 said in Should I redirect or add content, to 47 Pages?:
Hi Laurent,
You're absolutely right that you have two main options: adding new content or redirecting the pages. Here’s how you can decide which approach is best:
Add New Content: If the pages have potential value and could offer useful information to your audience, then updating them with fresh, high-quality content is the way to go. Focus on making each page unique and valuable to your users. This will not only address the duplicate/low content warnings but also improve your site's overall SEO.
Redirect: If the pages are redundant or don’t serve a specific purpose anymore, a 301 redirect to a more relevant page might be a better option. This helps consolidate your content, avoid potential penalties, and preserve any link equity those pages might have.
When to Choose Each Option:
Add Content if the pages cover topics that are still relevant, have potential for traffic, or could be expanded into something more comprehensive.
Redirect if the pages are outdated, nearly identical to other pages, or if the content isn’t worth expanding.
In some cases, a mix of both strategies might be ideal. You could add content to some pages and redirect others that are less useful.
Hope this helps!
Brilliant answer, thank you!
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@laurentjb, The best solution is to consolidate duplicate content by merging similar pages and redirecting outdated or redundant pages to relevant ones using 301 redirects. For low-content pages, either expand the content to add value or combine them with related pages. This improves SEO and enhances the user experience.
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@laurentjb said in Should I redirect or add content, to 47 Pages?:
We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?
I'm I right in thinking I have 2 options? Either add new content or redirect the page?
Thanks in advance
You're correct that you have two main options: either add more valuable content to improve the quality of those pages or redirect them to more relevant, higher-quality pages. Adding new content in Flooring Contractor in Ajax is ideal if the pages have unique value, while redirects are better for pages with little to no potential for improvement. Both approaches help address duplicate/low content warnings and improve your site's SEO.
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@laurentjb said in Should I redirect or add content, to 47 Pages?:
We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?
I'm I right in thinking I have 2 options? Either add new content or redirect the page?To handle duplicate/low content warnings on your insurance agency website:
Add New Content:
Expand and enhance content to make it unique and valuable.
Use targeted keywords and structured data to improve SEO.
Redirect Pages:Use 301 redirects for pages with minimal value, consolidating content to stronger, related pages.
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Hi Laurent,
You're absolutely right that you have two main options: adding new content or redirecting the pages. Here’s how you can decide which approach is best:
Add New Content: If the pages have potential value and could offer useful information to your audience, then updating them with fresh, high-quality content is the way to go. Focus on making each page unique and valuable to your users. This will not only address the duplicate/low content warnings but also improve your site's overall SEO.
Redirect: If the pages are redundant or don’t serve a specific purpose anymore, a 301 redirect to a more relevant page might be a better option. This helps consolidate your content, avoid potential penalties, and preserve any link equity those pages might have.
When to Choose Each Option:
Add Content if the pages cover topics that are still relevant, have potential for traffic, or could be expanded into something more comprehensive.
Redirect if the pages are outdated, nearly identical to other pages, or if the content isn’t worth expanding.
In some cases, a mix of both strategies might be ideal. You could add content to some pages and redirect others that are less useful.
Hope this helps!
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@laurentjb The action required depends on the type of page triggering these warnings. If these are blog category/tag results pages, you can add unique identifiers to keep them distinct.
If they are unique pages, I would recommend adding content if you feel that this will provide extra value to users. If they are pages that get no traffic, do not rank for anything on Google/Bing, and do not provide value to users, you can deprecate them and 301 the links to the most relevant page without harming your website.
I hope that helps!
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/ Exanple here What's the next step? is it put in ping mass bulk? is ping enough?
Link Building | | Adina Laura Matei
about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
how to proceed? thank you
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https://maps.google.ml/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://images.google.ki/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://www.google.st/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://images.google.ac/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://maps.google.dj/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://images.google.so/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/0 -
What is the difference between "document" and "object" moved redirect errors?
What is the difference between "document" and "object" moved redirect errors? I'm used to see "object moved" as a redirect chain issue that needs to be fixed, but this week my report contained a "document moved" redirect chain issue. And it's on our homepage. Looks like it might be a HTTP versus an HTTPS issue.
Reporting & Analytics | | Kate_Nadeau0 -
Solve Redirect Chains
I've gotten a few Redirect Issues that involve Redirect Chains, with the https:// version redirecting to the www. version and then redirecting to the right URL. Here is an example:
On-Page Optimization | | Billywig
Schermafbeelding 2021-12-07 om 11.04.32.png I've tried setting a direct redirect between the first and the last URL, but WordPress doesn't seem to allow that (it's overwritten). I've also tried checking the internal links to make sure that none of the links are the first one. They don't seem to be there. Does anyone have any tips on solving these Redirect Chains?0 -
Duplicate Content with ?Page ID's in WordPress
Hi there, I'm trying to figure out the best way to solve a duplicate content problem that I have due to Page ID's that WordPress automatically assigns to pages. I know that in order for me to resolve this I have to use canonical urls but the problem for me is I can't figure out the URL structure. Moz is showing me thousands of duplicate content errors that are mostly related to Page IDs For example, this is how a page's url should look like on my site Moz is telling me there are 50 duplicate content errors for this page. The page ID for this page is 82 so the duplicate content errors appear as follows and so on. For 47 more pages. The problem repeats itself with other pages as well. My permalinks are set to "Post Name" so I know that's not an issue. What can I do to resolve this? How can I use canonical URLs to solve this problem. Any help will be greatly appreciated.
On-Page Optimization | | SpaMedica0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0 -
Page content length...does it matter?
As I begin developing my website's content, does it matter how long or short the actual text found in the is? I heard someone say before "a minimum of 250 words", but is that true? If so, what is the maximum length I should use?
On-Page Optimization | | wlw20090 -
Avoiding "Duplicate Page Title" and "Duplicate Page Content" - Best Practices?
We have a website with a searchable database of recipes. You can search the database using an online form with dropdown options for: Course (starter, main, salad, etc)
On-Page Optimization | | smaavie
Cooking Method (fry, bake, boil, steam, etc)
Preparation Time (Under 30 min, 30min to 1 hour, Over 1 hour) Here are some examples of how URLs may look when searching for a recipe: find-a-recipe.php?course=starter
find-a-recipe.php?course=main&preperation-time=30min+to+1+hour
find-a-recipe.php?cooking-method=fry&preperation-time=over+1+hour There is also pagination of search results, so the URL could also have the variable "start", e.g. find-a-recipe.php?course=salad&start=30 There can be any combination of these variables, meaning there are hundreds of possible search results URL variations. This all works well on the site, however it gives multiple "Duplicate Page Title" and "Duplicate Page Content" errors when crawled by SEOmoz. I've seached online and found several possible solutions for this, such as: Setting canonical tag Adding these URL variables to Google Webmasters to tell Google to ignore them Change the Title tag in the head dynamically based on what URL variables are present However I am not sure which of these would be best. As far as I can tell the canonical tag should be used when you have the same page available at two seperate URLs, but this isn't the case here as the search results are always different. Adding these URL variables to Google webmasters won't fix the problem in other search engines, and will presumably continue to get these errors in our SEOmoz crawl reports. Changing the title tag each time can lead to very long title tags, and it doesn't address the problem of duplicate page content. I had hoped there would be a standard solution for problems like this, as I imagine others will have come across this before, but I cannot find the ideal solution. Any help would be much appreciated. Kind Regards5