Order of importance
-
Hi,
From the screenshot below I have signed up to "Plan 1". I am not happy with the company and think I can do this better myself using SEOMoz. My questions are. Ignoring the one off tasks listed.
Which of the Monthly tasks is the most important, which is the second most important etc?
Is there any that can be ignored or are any now detrimental to SEO?
Is there anything that is not on the list that maybe there should be?
In summary I am trying to workout how hard and how much time and effort it will take to go it alone using SEOMoz for guidance?
In case the screenshot doesn't show, below is the Monthly tasks I get on my Plan.
5 x Themed Link Building (min PR2)
10 x Directory Submissions
4 x Blogs
250 words Content Copywriting
1 x Article syndicated 50 times
Thanks
Andrew
-
Hi Tom,
Thanks for the reply. What do you mean by Social Signals?
Andrew
-
I wouldn't forget about articles completely, just make them compelling and only market them on proper blogs or websites, not article directories etc.
Invoicing itself may not be that compelling, but invoicing is an integral part of any online business. Therefore, it is not too much of a leap for the user or especially Google for you to produce engaging content on business practices, small business advice etc. Business advice could be a huge market to explore. There won't be a problem producing content across the business niche for a company offering your product, I wouldn't think.
The algorithm itself does not differentiate between "exciting" or boring content, but it will take notice of social signals (which are more likely to be present in engaging content) and will also take notice of a page with rich media, such as images or videos.
Hope this helps and feel free to pop in with any more questions!
Tom
-
Hi Tom,
Thanks for the response. So I am 100% clear, what you are saying. Would this be a good plan of attack? Get the site A graded by SEOMoz tools. Forget about directory submissions unless they are top notch. Forget about articles totally. Once the site is A graded concentrate on the Blog content and make it a) interesting to our users b) add keywords into the blog as per LSI blog writing techniques.
Incidentally we are an online invoicing company which is a fairly dull subject to blog about, any ideas how to make our blog interesting? And is it more important that google finds it "interesting" from a SEO point of view rather than humans?
Thanks
Andrew
-
No worries Andrew. Here's my feedback.
You would be able to do this per month quite easily. The problem is that you shouldn't do any of it. At least not in this matter.
Directory submissions - I would can altogether. The value of the link you will get from a directory is already weak, but what we have seen in 2013 so far are a lot of directory links being devalued. Taking the time, and possibly money, to submit to directories is just a waste to me. It's a favourite of bad companies because it is quick and scalable. You should remember that there are no quick wins in SEO, or at least very few of them.
If you absolutely must use directories, have a look at the SEOMoz directory list. Look for the ones that specialise in your niche/industry.
"Themed Link Building" - I don't even know what that would entail. The fact they are judging it by PR, an outdated, inaccurate and easily manipulated metric, worries me quite a lot.
Article syndication - just no. It reeks of laziness, duplicate content and will offer little to no value whatsoever.
If I were you, I'd concentrate with your website first. Ensure that everything is in order with your own house and that you're targeting the right keywords before you continue. Here are some really useful audits you can carry out:
SEER Interactive Audit Checklist
Keyword audit guide from Zazzle Media
I mentioned before that there aren't many quick wins when building links. If there are any to be found, you can definitely find some at PointBlankSEO. Read their Link Building Resources guide and also the complete link building strategy guide. Both are extremely detailed and the second link also includes a tool that gives the estimated time for completion, which could be useful for you.
After that, I'd always look at producing some great content, both for your own site and for guest publications. Make your website exceptional by producing content for your industry that has never been seen before. Keep your best content on your own site. If you're looking for content partners, don't look at PR. Don't even look at PA/DA. Look at how engaged their audience is, how active they are on social media and relevant it is to your industry. MyBlogGuest is a quick stop for some resources, but you'll have more luck jumping into the communities where your audience appears, such as Facebook, LinkedIn and Google+. Identify key influencers in your industry via FollowerWonk and strike up a genuine connection.
This is just a brief summary, but I hope these links help set you on your way.
-
Hi thanks for the feedback I didn;t realize it hadn;t shown. I have updated the question.
-
Hi Andrew
The screenshot hasn't been attached, could you try again or list the tasks here?
The fact that it's a preset plan makes me pessimistic to begin with.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Importance of external links in 2018
How important are external links in 2018. How much of a percentage do they represent when deciding to rank a page. I imagine it depends on the query but I was wondering it if 10 % of of 60 % ? My feeling is that with good content you can get on almost any query on the 1 st page without links because that would be too penalising to small business if they had no possibility to rank with just content. Looking forward to getting some feedback.
Intermediate & Advanced SEO | | seoanalytics2 -
How important is the user experience for SEO in google's eyes?
So far I've gathered that backlinks are really king, however you can't get good backlinks without well written content that serves a purpose. As well you can't do a great job with that content and not keep a good user experience, since why would anyone want to backlink to content that can be helpful if you squint an eye and suffer a few scrolling cramps. So how would you rank user experience in the everlasting war of SEO for Google? With this in mind, why would using bootstrap resources pose a problem? I've seen it could add issue to pageload times, however seems minifying could easily solve that. I personally enjoy the use of Bootstrap since it's very easy on the eyes and can have real positive effects when a user looks at content on such a framework.
Intermediate & Advanced SEO | | Deacyde0 -
ECommerce website with link to manufactures site for ordering - Should these links be follow or no follow?
Dear Mozzers, I have a couple of questions regarding link juice and whether I should have do follow or no follow links ? We have an affiliate eCommerce website and on our product pages we have a "Order online " button which will go our subdomain on the manufactures site in order for the user to complete the online ordering process So it's - www.ourcompany.co.uk - "Order Online Button" - www.manufactuer.ourcompany.co.uk Should this " Order online Button" be a Follow or No Follow link ? I ask this as currently from looking at Majestic seo , these "order online " buttons on my product pages seems to be Follow links so am I losing potential link juice by sending it externally ? Am I correct in assuming by changing it to be no follows, I would increase the link juice going elsewhere internally? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
How important is admin-ajax.php?
Hi there! It's been a long time since I last did a technical audit of a site. I've currently playing with the 'fetch as google' tool to find out if we're blocking anything vital. The site is based on Wordpress, and after a recent hacking incident, a previous SEO moved the login portal from domain.com/wp-admin/ to domain.com/pr3ss/wp-admin/ - to stop people finding it. Fair enough. But they then updated the robots.txt file to look like this: User-agent: *
Intermediate & Advanced SEO | | Muhammad-Isap
Disallow: /pr3ss/wp-admin/ Now, some pages are trying to draw on theme elements like: http://www.domain.com/pr3ss/wp-admin/admin-ajax.php
http://www.domain.com/pr3ss/wp-content/themes/bestpracticegroup/images/column_wrapper_bg.png And are naturally being blocked (not that this seems to affect the way pages are rendering in Google's eyes) A good SEO friend of mine has suggested allowing the theme folder, and any sub folders where this becomes an issue. What are your thoughts? Is it even worth disallowing the /pr3ss/wp-admin/ path? Cheers guys and gals! All the best, John. I've found a couple of the theme's0 -
Should we get our W3 Validation Errors Fixed for SEO. How important is it ?
Hi All, We implement most things on our Website that is recommended and most recently we did Schema.org. However, one area which we haven't done is fix our W3 Validation Errors. My developer thinks they are not so as such and it's more about ticking the boxes but does anymore have any experience whereby fixing all these did actually have an SEO /Ranking Benefit ?.. Most of our URL'S are indexed and google recrawls regularly so I am not sure as to it's importance. Also we have a mobile responsive version so I wasn't sure if it more important because of this. From what I read, I can't see to any benefit from fixing it all but just wanted some other opinions? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Bing flags multiple H1's as an issue of high importance--any case studies?
Going through Bing's SEO Analyzer and found that Bing thinks having multiple H1's on a page is an issue. It's going to be quite a bit of work to remove the H1 tags from various pages. Do you think this is a major issue or not? Does anyone know of any case studies / interviews to show that fixing this will lead to improvement?
Intermediate & Advanced SEO | | nicole.healthline0 -
How does Google Webmasters decide what order to show external links?
In "links to your site" how does Google Webmasters determine the order of the URLs? By influence? Quality?
Intermediate & Advanced SEO | | nicole.healthline0 -
URL Length or Exact Breadcrumb Navigation URL? What's More Important
Basically my question is as follows, what's better: www.romancingdiamonds.com/gemstone-rings/amethyst-rings/purple-amethyst-ring-14k-white-gold (this would fully match the breadcrumbs). or www.romancingdiamonds.com/amethyst-rings/purple-amethyst-ring-14k-white-gold (cutting out the first level folder to keep the url shorter and the important keywords are closer to the root domain). In this question http://www.seomoz.org/qa/discuss/37982/url-length-vs-url-keywords I was consulted to drop a folder in my url because it may be to long. That's why I'm hesitant to keep the bradcrumb structure the same. To the best of your knowldege do you think it's best to drop a folder in the URL to keep it shorter and sweeter, or to have a longer URL and have it match the breadcrumb structure? Please advise, Shawn
Intermediate & Advanced SEO | | Romancing0