How important is the user experience for SEO in google's eyes?
-
So far I've gathered that backlinks are really king, however you can't get good backlinks without well written content that serves a purpose. As well you can't do a great job with that content and not keep a good user experience, since why would anyone want to backlink to content that can be helpful if you squint an eye and suffer a few scrolling cramps.
So how would you rank user experience in the everlasting war of SEO for Google?
With this in mind, why would using bootstrap resources pose a problem? I've seen it could add issue to pageload times, however seems minifying could easily solve that. I personally enjoy the use of Bootstrap since it's very easy on the eyes and can have real positive effects when a user looks at content on such a framework.
-
Read Jennifer Slegg's article on the Google Search Quality Raters Guidelines. Very important.
https://moz.com/blog/google-search-quality-raters-guidelines
-
Good questions. I think user Experience is becoming more important within google algorithm updates. A few years ago it was in my view a non factor - it was all about links.
Today I believe it is a very important factor. I would say in the top 3-4 now. When I say user experience, I am talking user experience I am considering combination of CTR, dwell time, complete's on page etc. But probably the most important user experience factor is page loading speed - which is close to my no 1 factor. Though I include page speed in technical seo given it is so important.
Hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can subdomains hurt your primary domain's SEO?
Our primary website https://domain.com has a subdomain https://subDomain.domain.com and on that subdomain we have a jive-hosted community, with a few links to and fro. In GA they are set up as different properties but there are many SEO issues in the jive-hosted site, in which many different people can create content, delete content, comment, etc. There are issues related to how jive structures content, broken links, etc. My question is this: Aside from the SEO issues with the subdomain, can the performance of that subdomain negatively impact the SEO performance and rank of the primary domain? I've heard and read conflicting reports about this and it would be nice to hear from the MOZ community about options to resolve such issues if they exist. Thanks.
Intermediate & Advanced SEO | | BHeffernan1 -
SEO Impact & Google Impact On Removing Product From Category Page for Ecommerce Site
Hello Experts, For my Ecommerce site previously I was showing products at category pages i.e. first all subcategories name after that list all products of all subcateogries. That also approx per category 500 products via load more feature. My query is now I am planning to show products only at Product Listing Page and not on Category pages so what will be SEO impact and how google will treat this? Thanks!
Intermediate & Advanced SEO | | Johny123450 -
Migrating From Parameter-Driven URL's to 'SEO Friendly URL's (Slugs)
Hi all, hope you're all good and having a wonderful Friday morning. At the moment we have over 20,000+ live products on our ecomms site, however, all of the products are using non-seo friendly URL's (/product?p=1738 etc) and we're looking at deploying SEO friendly url's such as (/product/this-is-product-one) etc. As you could imagine, making such a change on a big ecomms site will be a difficult task and we will have to take on A LOT of content changes, href-lang changes, affiliate link tests and a big 301 task. I'm trying to get some analysis together to pitch the Tech guys, but it's difficult, I do understand that this change has it's benefits for SEO, usability and CTR - but I need some more info. Keywords in the slugs - what is it's actual SEO weight? Has anyone here recently converted from using parameter based URL's to keyword-based slugs and seen results? Also, what are the best ways of deploying this? Add a canonical and 301? All comments greatly appreciated! Brett
Intermediate & Advanced SEO | | Brett-S0 -
Why my site it's not being indexed?
Hello.... I got to tell that I feel like a newbie (I am, but know I feel like it)... We were working with a client until january this year, they kept going on their own until september that they contacted us again... Someone on the team that handled things while we were gone, updated it´s robots.txt file to Disallow everything... for maybe 3 weeks before we were back in.... Additionally they were working on a different subdomain, the new version of the site and of course the didn't block the robots on that one. So now the whole site it's been duplicated, even it´s content, the exact same pages exist on the suddomain that was public the same time the other one was blocked. We came in changes the robots.txt file on both server, resend all the sitemaps, sent our URL on google+... everything the book says... but the site it´s not getting indexed. It's been 5 weeks now and no response what so ever. We were highly positioned on several important keywords and now it's gone. I now you guys can help, any advice will be highly appreciated. thanks Dan
Intermediate & Advanced SEO | | daniel.alvarez0 -
What's the news on sitwide nofollow links and anchor text penalties
Is it possible to be penalized for sitewide nofollow links because of anchor text penalties, even if you use branded anchor text?
Intermediate & Advanced SEO | | BobGW0 -
SEO and marketing for a company that doesn't want to promote their primary website
Hi All! One of my new clients is in a semi-grey-hat industry, and is in perpetual danger of having their real websites (of which they have several), blocked by the Chinese firewall (which is where their target market is). So their idea is to use neutral sites to write information (Squidoo, article site, maybe a stand-alone WP site with a few pages) and promote those pages. The idea being that China is less likely to block those sites, and then the link to the actual website from those pages could always be changed if China blocks the website listed. I'm a little dubious as to how feasible this is - how do you promote a Squidoo page? Or an article on an article site for semi-competitive keywords? Besides on-page SEO (which may not be enough), is there anything you can really do post-Penguin? If anyone has any ideas as to the above - or as to how else to effectively market sites when you can't market the site and brand directly, I'd be very happy to hear. Thanks!
Intermediate & Advanced SEO | | debi_zyx0 -
Soft 404's from pages blocked by robots.txt -- cause for concern?
We're seeing soft 404 errors appear in our google webmaster tools section on pages that are blocked by robots.txt (our search result pages). Should we be concerned? Is there anything we can do about this?
Intermediate & Advanced SEO | | nicole.healthline4 -
How to Handel Fashion Jewelry Stores's Listings?
Hi ! I m working with few brands who hardly make same designs again... which is good things for my buyers.. Buy i m worrying how i can handle this keeping seo in mind? should i delete pages after product is sold out? or there is some other better way to handle this? Thanks, Vinku
Intermediate & Advanced SEO | | vinku0