Increase of Key Word density when adding related products
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Dear SEOMoz Community,
By means of this message I hope you can clear something up for me.
Let's say you have optimized the content of a specific page (You are an E-Commerce company) on +-2 key words. And on that page you add eight related/similar products. How do you coop with the increase of the key word density?
Thanks in advance,
Martin
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Hi Martin,
Firstly, rather than keyword density, be more concerned about keyword frequency compared to your other content.
My view would be to do one of two things
- Add more content - maybe an intro paragraph to that section of e-commerce site or maybe include customer reviews - something helpful and relevant to give your page more meat.
- Vary your product descriptions
I know it's harder in e-commerce when you have similar products, we have a couple of large e-commerce clients and on-page optimisation, potential for accidental 'keyword stuffing' and cannibalization exists because products are so similar, all the best with it and hope this helped.
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