Advertising on Bing...
-
Hi Mozzers,
Just wondering how many of you had used Bing Advertising and what kind of results you got compared to Google's PPC ads? Just wondering whether or not to set up a few campaigns and trial it.
Thanks!
-
We use bing and see the same as Stephen and Branden report, however for our market segment (Financial) we also find this chanel to be better risk with lower bad rates. Evidently not sure how this would correlate to other segments but an interesting behaviour for us.
-
I run PPC campaigns on both platforms. Bing's CPC is cheaper than Google, and will result in lower CPA / CPL. However Bing/Yahoo only have 20% of the volume that Google generates. I recommend just taking your AdWords account and upload it to Bing. Same campaigns, ad groups & keywords. The only thing you will need to change is the text ads...different structures between the platforms. Other wise its definitely worth it. Bing is less competitive and produces cheaper leads & sales.
-
I do a lot of advertising across Bing, Google, Facebook and others so have anice view across platforms
Bing has the same quality traffic as Google but at a lower volume. I tend to copy across the campaigns that have significant volume and they work well. I suggest you try it with a few of your best campaigns
A word of warning though, the interface is some way behind Google's and I find it quite frustrating. The Bing guys are quite helpful on Twitter though ~~@~~BingAds
Stephen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the best advertising platforms for B2C?
Recently, Google ads stop being as effective. Same ads, cost, and web pages, but not getting the same results. Our budget is $4500/mo and need to get at least $25,000 in sales before increasing the budget. What ad platforms have you had success with?
Paid Search Marketing | | seotools4me0 -
Can you do strict CPC advertising on Facebook?
There has been some debate amongst my colleagues that Facebook obscures it's advertising spend options. This for setting up ads to go directly to a website. I understand that Facebook offers both CPM & PPC https://www.facebook.com/help/125430440869478. However lets say that an advertiser hypothetical sets up a campaign and for some reason the ad receives absolutely no clicks (but some impressions). Will the advertiser still be charged?
Paid Search Marketing | | RosemaryB1 -
How to access bing adwords?
Hi Guys, One of my friend using bing adwords, he want to give me user access for that account for that i have create one microsoft outlook mail like abcd@outlook.com, now he has given access to me but confuse how to access the account? Is this a url - http://advertise.bingads.microsoft.com/en-us/sign-up ? Thanks! Dev
Paid Search Marketing | | devdan0 -
Facebook CPC advertising
Hi Can anyone recommend any UK based Facebook CPC advertising suppliers with proven and demonstrable track records happy to work on small/test budget to start ? cheers Dan
Paid Search Marketing | | Dan-Lawrence0 -
Bing Adwords
Hello Moz Community, I am curious to see if anyone else is experiencing the troubles I am having with Bing Adwords. In the past (not even a month ago), my companies campaigns were driving great traffic, with high CTR, Conv. Rate, and low CPC; but recently (start of February) traffic has increased (not the good kind) and CPC has gone through the roof. When I say not the good kind, I mean the traffic we are getting is not relevant at all to our industry our the campaign/ad groups targets at all. These campaigns have been running for a good year with regular maintenance and great results. I keep up to date with all the negative words, constantly am A/B testing copy and landing pages, and keeping up to date with good SEO/SEM habits. Since February has started like I said traffic has increased (not the good kind) and search queries seem to be more and more outrageous by the day. I guess my question is has anyone else experienced this and is it a possibility that Bing (Microsoft) loosened up their algorithm to drive more (I hate to say it) money into their pockets? I haven't heard/read anything publicly that they made such a change but I have read that they have had an increase in profit and a majority of CPC for accounts have increased without actual search share going up. Please feel free to share you thoughts about this and if you have experienced this in anyway. Thanks All, Brian
Paid Search Marketing | | BrianBar0 -
G Analytics Appears to Show Bing but not Yahoo Paid Traffic
I am running ads across Bing / Yahoo network. I have set up a unique destination URL for these Bing / Yahoo Ads, using Google Campaigns URL Builder. However, in Google Analytics it appears to keep showing as organic traffic from Yahoo. What may be going wrong here?
Paid Search Marketing | | khi50 -
How to get listed on Bing TV
Hi! Does anyone know how to get listed on Bing TV? Who to contact and such... Thanks!!! -Margarita
Paid Search Marketing | | MargaritaS0 -
Tagging Bing PPC
I am trying to tag my bing cpc in GA using the URL builder tool: http://www.google.com/support/analytics/bin/answer.py?answer=55578 It is incredibly tedious, and in order to get to the level of adwords, I have to create a unique URL for each keyword! Ahh, please tell me there is a better way!
Paid Search Marketing | | QuickLearnTraining0