G Analytics Appears to Show Bing but not Yahoo Paid Traffic

[khi5]

I am running ads across Bing / Yahoo network. I have set up a unique destination URL for these Bing / Yahoo Ads, using Google Campaigns URL Builder. However, in Google Analytics it appears to keep showing as organic traffic from Yahoo. What may be going wrong here?

[john4math]

It may be that some of your destination URLs aren't tagged with the utm parameters.  I forget if you can do it in Bing, but I know in Adwords you can set destination URLs on keywords or placements as well, which will override ad destination URLs, so you may need to check on all of those and make sure they're all tagged properly.

[khi5]

thx, John. I appreciate this. I do not care for knowing Yahoo vs Bing CPC breakdown. However, right now I may in BingAds account see 100 clicks whereas Google analytics may show 70 clicks. So, 30 clicks get included in either Yahoo or Bing organic. I used the Google URL Campaign Builder and have those URL's as destination URL's in the BIng Ads.

I just went to Yahoo and clicked on 1 of my ads: the coded URL (I guess what is called "UTM parameters" based on what you say) is indeed the landing page.

I have called Bing: they say "we don't know about Google" and I have called Google and they say "We don't know about Bing"......

[john4math]

In Bing ads, you can't pick to target only Bing or only Yahoo, you have to target both at once.  Because of this, knowing how Yahoo performs vs. Bing isn't really actionable.  Someone has set this up in Google Analytics by setting up a separate profile and adding a filter (see here) if you're really interested to see the breakdown.

When you click one of your ads from Yahoo, are you seeing the utm parameters on the resulting URL?  If so, then there shouldn't be a Yahoo-specific problem.  If you're using something like utm_source=Bing on the destination URL, then all of your Bing/Yahoo paid search will be bucketed under Bing in your GA reporting.