Enhanced Campaigns: Can you disable the call extension from desktop/laptop ads and only show it for mobile ads?
-
I "upgraded" one of my campaigns to Enhanced Campaigns. Now my text ads appears with a phone number to the right of the Headline.
Can I turn this off for desktop and laptops and only show our phone number / click to call button on mobile devices?
That's how I had it set up before. Now it seems like Enhanced Campaigns is forcing the phone number in your text ads across all devices.
Thanks.
-
I think you can try, but it may still happen sometimes. Here's what Google instructs for how to focus on mobile only extensions.
You can change how an existing sitelink or call extension works on mobile. Here's how to customize an existing extension for mobile devices:
-
- Choose the enhanced campaign that has the extension you'd like to edit.
- Click the Ad extensions tab.
- On the View drop-down menu, choose the type of extension you'd like to edit.
- From the drop-down menu next to View, choose Upgraded.
- Go to the [Extension] settings section and click Edit.
- You'll see a list of all the extensions in this campaign.
- Hover your mouse cursor over the extension you want to customize. Click the down arrow that appears next to the pencil icon and choose Copy and edit. This creates a copy of the extension.
- In the form that appears, choose Mobile next to device preference.
- Change the extension, as needed, to optimize for mobile.
- Click Save.
Note
- Mobile-optimized extensions (extensions for which the Device preference have been set to Mobile) will be given preference over standard extensions of the same type (such as sitelinks or apps) on mobile devices.
- Standard extensions will be given preference over mobile-optimized extensions of the same type on desktop and laptop computers.
- If a campaign or ad group has only mobile-optimized extensions, these may show on desktop and laptop computers. To avoid this, we recommend having standard extensions of the same type as the mobile-optimized extensions in your campaign.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Adwords: Decrease mobile bid for only certain ad groups?
In one of my AdWords campaigns, I've noticed that certain ad groups consistently convert twice as badly on mobile devices as other ad groups do. Is there a way to adjust mobile bidding only for certain ad groups, or can you only control this campaign-wide?
Paid Search Marketing | | UnderRugSwept0 -
Why are some restricted items showing up on Google Shopping?
Hi there, We sell tactical gear but only "Google Friendly" items in our Google Shopping Product Listing Ads. We don't include anything that goes on a rifle, including rifle scopes. However, we see that companies like ebay and OpticsPlanet can still sell riflescopes: https://www.google.com/#q=Bushnell+3-12x44+Mil+Dot+Tactical+Riflescope&tbm=shop. There's even an article by SearchEngineLand that points this out, too: http://searchengineland.com/google-weapon-listings-shopping-search-126487. So why is it that they can sell them and we can't? What advantage do they have or what have they done?
Paid Search Marketing | | PatriotOutfitters810 -
Product listing Ads and the product descriptions. How much of a factor is this in visibility?
I've scoured the web trying to find some proof of whether the product listing text uploaded to GMC is in fact a factor in showing up or whether its just the title that matters. Basically, does anyone know if the product descriptions play a large factor in showing up or is it just the landing page text and the title? I also wonder just how much text is worth putting there, it seems there is a 500 character limit.
Paid Search Marketing | | iAnalyst.com0 -
Ad Rank and Performance for PLA
Hello everyone and happy Friday from London! I have just launched a Product listing Campaign and I can't get to find any information about ad rank and how it's performing. From AdWords all I can see is: 1.number of click 2.CTR 3.Position which is zero Any suggestions? Cheers
Paid Search Marketing | | PremioOscar0 -
How long does it ramp up a PPC campaign?
I was speaking to a SEO the other day. He is going to be working on an ecommerce site soon. I was suggesting that he might want to augment his SEO efforts with PPC in order to be able to show some results in the near term, as it would most likely take some time for his SEO work to be showing results. His response was that while he hasn't utilized them as much, he's found that it can take 3-6 months to get a PPC campaign to really make money. I'm just curious if you guys feel that this is an accurate statement?
Paid Search Marketing | | brettgus0 -
Google Adwords Conversion Tracking Code Help - Not Showing Conversions
Hi, all. I am having issues with a clients website. They have their website developed by a company http://www.flowerstoreinabox.com.au/ my clients website is http://www.flawlessflowers.com.au the google adwords conversion tracking code has been added to their site. It measures all details as far as ads clicked on, etc.. the only part that is not been measured is the conversions of the adwords campaign. So I cannot see if the ads are successful or what their conversion % is. I have looked at the code on the thank you page and the google adwords conversion code is present on the thank you page after the sale. I am not a coder and so not sure what to look at if all the details on the checkout page exist in the code to measure the adwords conversion ecommerce transactions correctly. I have provided a link to the source code of the competed order page. If someone could look at the code and provide any assistance I would appreciate it. http://dl.dropbox.com/u/16973368/7 may adwords flawless flowers.txt I am also happy to provide you access to the google analytics account if required just give me your email address to set it up. Thanks for all your help Regards Arthur
Paid Search Marketing | | VivaArturo0 -
PPC ad guidelines?
I learned Google PPC years ago and got certified by Google. Back then and for a long time since I know it was best practice to capitalize words in your domain name. I know Google no longer does this and that words in your domain name of your ad are now all lowercase. I hear recommendations and see them practice that adding keywords in a directory are a good way to still get capitalized words in your ad. When I learned PPC, I was told your display URL and your destination URL had to match. Now I'm seeing ads where that is not the case. If I have an ad that takes someone to my homepage of a coupon site, can I have a display URL that says: mysite.com/Coupons Even if the destination URL is just mysite.com ? I'm seeing conflicting things online and it's hard because I don't know what the current guidelines are after this change.
Paid Search Marketing | | DanDeceuster0