Adwords & Analytics Different Product Listing Results
-
Hi
We have recently set up a Product Listings ad campaign via AdWords and have seen some impressive initial figures in our AdWords account. However, when viewing data from the same period in Analytics it shows completely different statistics.
For example, from 1st-16th June, AdWords shows 604 clicks and 29 conversions from our Product Listings campaign but Google Analytics only shows 23 clicks and 0 conversions across the same period.
Any ideas why these variations show? Is there any additional tracking code that needs to be inserted at all?
Thanks
-
I'm not completely familiar with how PLAs are incorporated into GA. When you say the conversions are coming back as organic traffic - is it for brand or non-brand?
If you're analyzing the data in GA by the last non-direct channel attribution then this could definitely have an impact on how many conversions appear if the funnel is more complicated.
Are your items rather expensive? Is there a longer research phase to your products?
-
Hi Peter
Thanks for your input, we already use utm tagging for our regular PPC campaigns but don't have it set up for the PLA campaign. Does this need to be set up within Merchant Centre for the specific products or can it be done via AdWords?Thanks
Leon
-
Hi Leon
Might be an idea to look at some sample urls. We've seen this issue where redirects are in place and they have broken the gclid autotagging. You could also add some utm link tagging (https://support.google.com/analytics/answer/1033867?hl=en-GB) to provide additonal tracking.
Best regards,
Peter
-
Hi Branden
As usual there have always been slight discrepancies between the two sets of figures before but none anywhere near to this.
After looking into this a bit further it looks like the traffic that is being sent via the PLA campaign is being shown as Organic traffic in GA, any ideas on why this would be the case at all?
In reference to your questions - we have used the auto targeting option to set up the PLA campaign, our Analytics code is on every page, there are minor discrepancies in our regular PPC campaigns (5-10%) and yes the problem does seem to be isolated to the PLA campaign.
Thanks
-
There is definitely something going on. AdWords & Analytics numbers are usually off by a few %, but not 95%. My guess is that you are missing data from Analytics, since its numbers are much lower than AdWords.
did you enable auto tagging in AdWords? Is your Analytics code on all of the pages in the funnel? are your Analytics conversion goals setup? Are you seeing a discrepancy in your adwords search campaigns? ...is this problem isolated to your PLA campaign?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am a seller on Amazon and am looking for an agency/consultant to help optimize my products
Anyone do this kind of work or know anyone who does? Looking to act quickly. Our product is selling well and the team wants to put more money behind it and I'm not sure if that's necessary or if we just need to optimize our organic listing. Trying to understand scale and how Amazon differs from Adwords
Paid Search Marketing | | Eric_OWPP0 -
How to improve data analysis that come from the Analytics ?
Hello guys,
Paid Search Marketing | | WayneRooney
im manager the PPC campaign to the company that im working.
Its a t shirt printing company.
I know how PPC and how its work but im not an expert. So far the campaign is working and we getting clicks and and leads. But, i cant understand perfectly how to look at the information and decide whether the campaign works well. For example : What is considered a good conversion ratio?
What is considered a good conversion cost?
How do I get a final summary of how much i spent and how much was the income ? I add tracking code to the 2 main pages,
The page when they leave their information - The quote,
and the thank you - The payment page. The problem is, that we don't sale t shirts online, we are printing house so we cant know by the number of the peoples that
land the thank you page the value of the deal, its can be 10 shirts or 1000 shirts. Is there's a way to track all the information's but more accurately?
To know each lead that come to our system from where he came from ? Thank you very much for your help !!0 -
Adwords & Bingads? How to link?
Hi all! I am new to MOZ and i am trying ot set up my first client: bingadsm, adwords, social and google analytics. Only problem i am having is to link bingads and Adwords, anyone has an idea on how to solve this? Thanks in advance! Sandra
Paid Search Marketing | | EyeonResponse0 -
Product listing Ads and the product descriptions. How much of a factor is this in visibility?
I've scoured the web trying to find some proof of whether the product listing text uploaded to GMC is in fact a factor in showing up or whether its just the title that matters. Basically, does anyone know if the product descriptions play a large factor in showing up or is it just the landing page text and the title? I also wonder just how much text is worth putting there, it seems there is a 500 character limit.
Paid Search Marketing | | iAnalyst.com0 -
Adwords coupons
I have a bunch of $300 free adwords spend coupons (must spend $100 & only new accounts) . If any body wants to become more of a t-marketer and play with ppc , Just comment in the post. I would also love to hear how people are using t-marketing to enhance seo.
Paid Search Marketing | | DavidKonigsberg0 -
Need help regarding to get rank for “Product listing Ads” on perticular keyword
I have one project Canvas Champ and we have been running Google shopping campaign for this project and we are getting good visits from some of the keywords. But our client has sorted out some keywords having high search volumes like “Canvas Prints” Now, We want to show our Product listing Ad for this keyword. Let me make you aware about our past efforts: We have set an auto target in Google Adwords for this particular product and make its bid around $8 and we have reviewed that product in listing for 2 days, but we didn’t see our Product Listing Ad on Google Search Result for this keyword. So Now, My concern is that, How can we show our Product listing Ad on Google SERP for this particular keyword “Canvas Prints”? Let me know if you have any confusion with my question. It would be really appreciated if I would get valuable inputs for the same. Thanks,
Paid Search Marketing | | CommercePundit0 -
Recommend a company for Google Product Feed?
Hi there, Is there a Google Product feed company you've used and can recommend? We're not looking for anyone to manage the Adwords end of it, just help set-up/submit the data feed. I'm NOT looking for a free option, I'm looking for a reliable, efficient way to get the feeds set-up and updated. Thanks!
Paid Search Marketing | | marketingcupcake0 -
Keyword domains for AdWords - duplicate content an issue
Hi guys, A client of mine has bought a raft of keyword domains for use in an AdWords campaign. This isn't my area of expertise, hence the question. They have a hosting account which can host an unlimited number of domains. Can they set up the domains with the same content on each site and then use AdWords to drive traffic to the sites? I've suggested they can use rel="canonical" to specify that the preferred site is the main site of the company which should bypass the duplicate content issue. Is this the best way to host the sites or is there a better alternative? Thanks in advance, Brendan.
Paid Search Marketing | | brendanbelladesign0