Adwords & Analytics Different Product Listing Results
-
Hi
We have recently set up a Product Listings ad campaign via AdWords and have seen some impressive initial figures in our AdWords account. However, when viewing data from the same period in Analytics it shows completely different statistics.
For example, from 1st-16th June, AdWords shows 604 clicks and 29 conversions from our Product Listings campaign but Google Analytics only shows 23 clicks and 0 conversions across the same period.
Any ideas why these variations show? Is there any additional tracking code that needs to be inserted at all?
Thanks
-
I'm not completely familiar with how PLAs are incorporated into GA. When you say the conversions are coming back as organic traffic - is it for brand or non-brand?
If you're analyzing the data in GA by the last non-direct channel attribution then this could definitely have an impact on how many conversions appear if the funnel is more complicated.
Are your items rather expensive? Is there a longer research phase to your products?
-
Hi Peter
Thanks for your input, we already use utm tagging for our regular PPC campaigns but don't have it set up for the PLA campaign. Does this need to be set up within Merchant Centre for the specific products or can it be done via AdWords?Thanks
Leon
-
Hi Leon
Might be an idea to look at some sample urls. We've seen this issue where redirects are in place and they have broken the gclid autotagging. You could also add some utm link tagging (https://support.google.com/analytics/answer/1033867?hl=en-GB) to provide additonal tracking.
Best regards,
Peter
-
Hi Branden
As usual there have always been slight discrepancies between the two sets of figures before but none anywhere near to this.
After looking into this a bit further it looks like the traffic that is being sent via the PLA campaign is being shown as Organic traffic in GA, any ideas on why this would be the case at all?
In reference to your questions - we have used the auto targeting option to set up the PLA campaign, our Analytics code is on every page, there are minor discrepancies in our regular PPC campaigns (5-10%) and yes the problem does seem to be isolated to the PLA campaign.
Thanks
-
There is definitely something going on. AdWords & Analytics numbers are usually off by a few %, but not 95%. My guess is that you are missing data from Analytics, since its numbers are much lower than AdWords.
did you enable auto tagging in AdWords? Is your Analytics code on all of the pages in the funnel? are your Analytics conversion goals setup? Are you seeing a discrepancy in your adwords search campaigns? ...is this problem isolated to your PLA campaign?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding AdWords Remarketing Pixel to "Partner" Domains?
I have read through the AdWords advertising policies, but there isn't an extremely clear answer to my question: does it break AdWords policy to include a remarketing pixel on a partner website? Example - I own and run 123boats.com, my acquaintance who owns abchotels.com has agreed to put my remarketing pixel on his website, and I plan to show remarketing ads to his website visitors advertising my services at 123boats.com. Is anyone aware of any documentation that explicitly allows or disallows this type of "partner" remarketing tracking?
Paid Search Marketing | | marymerritt0 -
How to improve the Search Lost IS (rank) & Search Impr. share ?
Hi guys, I have PPC campaign that gets more or less good results I noticed that i have high percentage of: Search Lost IS (rank) & Search Impr. share, although
Paid Search Marketing | | EdmondHong87
that my quality score is high (6-8) and the average position also very high (1.5-2.5). What can i do to decrees these numbers ? Ohh and also the bids are more than the top page number... Any help are welcome!0 -
Bing Adwords
Hello Moz Community, I am curious to see if anyone else is experiencing the troubles I am having with Bing Adwords. In the past (not even a month ago), my companies campaigns were driving great traffic, with high CTR, Conv. Rate, and low CPC; but recently (start of February) traffic has increased (not the good kind) and CPC has gone through the roof. When I say not the good kind, I mean the traffic we are getting is not relevant at all to our industry our the campaign/ad groups targets at all. These campaigns have been running for a good year with regular maintenance and great results. I keep up to date with all the negative words, constantly am A/B testing copy and landing pages, and keeping up to date with good SEO/SEM habits. Since February has started like I said traffic has increased (not the good kind) and search queries seem to be more and more outrageous by the day. I guess my question is has anyone else experienced this and is it a possibility that Bing (Microsoft) loosened up their algorithm to drive more (I hate to say it) money into their pockets? I haven't heard/read anything publicly that they made such a change but I have read that they have had an increase in profit and a majority of CPC for accounts have increased without actual search share going up. Please feel free to share you thoughts about this and if you have experienced this in anyway. Thanks All, Brian
Paid Search Marketing | | BrianBar0 -
Adding nyc to a keyword in Google Adwords
Hello. If I have a keyword in Google Adwords that is using phrase match ("keyword"), could it be useful to add the keyword phrase "keyword nyc"? Even if I did not add the second keyword phrase, my ad would be triggered if someone searched for "keyword nyc." So would it be redundant to add the second keyword phrase? Thank you!
Paid Search Marketing | | nyc-seo0 -
Google Analytics and Adwords Tracking Codes
A site I help someone with in link building was recently redesigned. I do not have access to the site in any way. Well, after the redesign, no conversions were tracking in Adwords and Analytics ecommerce tracking showed no transactions and no amounts. I found the Analytics code and sent it to their programmer. I have linked the Adwords and Analytics accounts. So now conversions are tracked in Adwords and transactions are tracked in Analytics. However, amounts have vanished and not returned. I'm not technically savvy enough to figure this out. How do I get this Analytics code to track transaction amounts so that they appear in Adwords and in Analytics ecommerce tracking?
Paid Search Marketing | | DanDeceuster0 -
Is a $100 adwords credit appropriate here
Hello, A long time ago we set up an Adwords campaign for our company on my sister's personal Adwords account. My sister would like us to set up a new account under a business email for the new Adwords keyword research we want to do. Is using a $100 coupon appropriate for our new account? I honestly don't want to use it if it's against Google's policy. And is there anything else I need to keep in mind as far as fees or requirements in setting up a new account and/or using the coupon? Thanks!
Paid Search Marketing | | BobGW0 -
Adwords how to's and tools
Hi mozzers. I have questions. 1. Can you Share tools for google and msn adwords,example templates,etc.. 2. Any project Management Software or Template for ppc 3. The Best Book from A to Z about ppc advertisement 4. Share your MOS Importanz Stepps to Build really competitive campaign and to Be Number 1 on pair Search results. Thanks
Paid Search Marketing | | leadsprofi0