Google Adchoice - where to begin?

[desktop_nev]

I know many of you may see this as cheating but I've been given a Adchoice budget so I'm going to make the most of it!

One problem... where do I begin?
Adwords doesn't seem to have any information about Adchoice and Adsense, as far as I can see, is placing adverts on my site which is not what I want.

[john4math]

That's great!  As you come across more questions about Adwords or Analytics, post more questions!  I'm always on the lookout for the PPC questions on the Q&A forum here.

[desktop_nev]

Thanks John,

After spending more time using Adwords and linking to Analytics I am starting to get better results

[john4math]

Google Adsense is for publishers to place Google display ads on their pages.  Google Adwords is about buying ad placements on Google searches, and Adsense publisher websites.  It sounds like you're looking for Google Adwords if you're looking to put your own ads out there.

Ads are not cheating!  Here, we bid on some keywords for things that we don't even have on our site, because the people doing those searches haven't realized yet what they should be looking for is our product.  Since those keywords aren't even on the site, we don't have the opportunity to rank for them organically.