PR 6 Redirect to a brand new domain name
-
Hello all,
I checked a lot fo blog posts about 301 redirects but wanted to double check with you all.
I got an email from a potential client who want to do a re-brand of his business and decided to buy a new domain name.
His old domain name is PR 6 and his new domain obviously PR 0. I tried to check his old web site but it is too late as he has redirected everything to the new one. What it seems he has done though is redirect everything from his old domain (whether it is a sub category link, a blog link or a specific product) to the new domain index page.So for example if someone linked to his old product page www.xxxxxx.com/product/product_1 or his blog post www.xxxxxx.com/blog/11-21-2013/xxxxxxxxx.com in both cases it will take em to the new domain index page www.xxxxxx.com as he has not created product pages, blogs or anything than just a 4 page web site.
I know that ideally he should have created same folders/subfolders, get his blog posts up and set up proper re-directs to the new pages but as I was not in charge of this process nor know if he has kept the old web site yet I wanted to know how bad is this for SEO and if his old PR 6 will pass value to his new domain.
Yiannis
-
Thank you all for your replies. yes it was re branding. I advised what you both recommended but I am afraid it is a little too late. Oh well
-
Why he decided to move domains? rebranding? penalty on the previous domain? As if it was a penalty, he better off NOT 301 the old pages to the new ones.
Rebranding? Take a look at SEOMoz - Moz transition (it may help): http://moz.com/blog/goodbye-seomoz-hello-moz
There's a podcast on the same subject but I can't find it right now.
Hope that helps.
-
This is a tough situation and one I've seen many many times. Basically your boss wiped out all of his backlinks. Depending on how long everything has been down, he might have a chance of recovering them by reverting everything back to the way it was. Generally, it's best to leave a domain as is and work on building the new brand alongside the old pages. Redirect relevant pages from the old site to the new site, and put up a banner or countdown from the old site's index to the new one. The new domain is PR0 and new so it has to get built up. The fastest way to do that is to leverage the old domain to boost the new one, then make the full redirect once the new one has picked up some steam.
-
Yiannis,
The client will lose the value those external links (if there were any) brought to the internal pages of the old site . Those deep links helped those internal pages rank better against competitors.
Some may also say that the value that the 301'd links bring to the home page may not be as strong as the value they used to bring to the originally linked-to pages because the relevancy of the linking page and the linked-to page may not be as close as it used to be.
Indexation of the new pages may take longer than if the 301s had been created to those new pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange URL redirecting to my new site
Hi all, I recently relaunched a site on a brand new URL - www.boardwarehouse.co.uk. I've spent the last couple of weeks building some backlinks as well as developing a basic content strategy. We've started ranking for a few of our less competitive keywords which is great, however there's a strange site which either redirects or is mirroring our content. I'm at a complete loss as to what's causing this to happen and what i can do to stop it. On the attachment - my content is top and second. The fourth result is the offending site. Any help/ advice would be most helpful! Thanks in advance, Alick 0BSyNn6
Technical SEO | | Alick3000 -
Which domain we should continue with?
Hello All, We are working with a client who had manual penalty from Google. We worked on that and now penalty has been removed. Client had already started working on the new domain and now the big dilemma is- Which domain should we continue with? Old or New? We are suggesting them to continue with the old one as that domain had good PR, good backlinks, better visibility on their social profiles etc. What do you suggest? any inputs are highly appreciated. Thanks
Technical SEO | | sachin-sv0 -
Switching from a .org to .io (301 domain redirect)
I'm considering switching my main site from a .org to .io address; the .org is an exact match domain which helped to kickstart it a few years ago and now has about 50% repeat visitors, but was thrown off the Apple affiliation program for trademark infringement. I've found and purchased a nice (non-infringing) .io domain, and I've read the advice here on how to properly 301 the old domain; but my question is - does it matter that it's .io? Is this going to significantly hurt my rankings, even when everything has been 301'd properly? Another thought I had is that I may actually come out better off in the long run, what with Google penalties being applied to exact match domains. Is this a ranking suicide? If so, I'm tempted to leave it as is; even without the affiliation, it's making a good amount every month in ad fees that I don't want to disrupt. Thanks all!
Technical SEO | | w0lfiesmithUK0 -
Mobile redirection
Hi, What would be the best practice for mobile detection: Best practice for redirections Best practice for detection and inclusion of a front-end element inviting to a mobile version of the site I found this on www.W3C.org but it's from 2008 and I was wondering if any of you tried different approaches concerning mobile detection. Thanks! GaB
Technical SEO | | Pherogab0 -
301 Redirect
Hi there, We are re-branding & re-structuring our website, there will be quite a number of 301 re-directs, possibly hundreds. The question is: Should i wait until the re-branding has been completed and do al the 301's in one go?, or should I try and do 301's as i go along? Kind Regards
Technical SEO | | Paul780 -
Will Google index a 301 redirect for a new site?
So here is the problem... We have setup a 301redirect for our clients website. When you search the clients name it comes up with the old .co.uk website. We have made this redirect to the new .com website. However on the SERPs when it shows the .co.uk it shows the old title pages which currently say 'Holding Page'. When you click on that link it takes you to the fully functioning .com website. My question is, will the title tags in the SERPs which show the .co.uk update to the new ones from the .com? I'm thinking it will be just a case of Google catching up on things and it will sort itself out eventually. If anyone could help I would REALLY appreciate it. Thanks Chris
Technical SEO | | Weerdboil0 -
Should I 301 redirect my country specific sites, or use them as linking root domains?
I have loveelectronics.co.uk, but I also own 10 other country code specific domains. I am short on links (i'm actually still setting up the website) and wondered that until i have country specific content, should I 301 redirect these websites to the homepage of my main site, or could I use them as links which would mean I have more linking root domains? Sorry if this is a beginner question, but it would be good to know so I can sort this.
Technical SEO | | jcarter0