Goal Tracking in Google Analytics
-
Hi guys,
I just want to ask if you have videos or blogs about setting up goal tracking using conversion page or a "thank you page" in Google Analytics. This will help me to get how many inquiries (from contact form) I am getting and for me to know where they came from using Google Analytics (countries, source/site they used, time on site, category page and landing page, etc.).
#2 question - In case I don't have a "thank you" page, is it possible for me to get these "goals"? Do I need to insert a code in each of the "send" button in my contact form?
Looking forward for a positive response from you guys.
Thanks,
JC
-
Have you checked out Google's Analytic's training, they have video about how to do this. You should be able to access it from your analytic's account.
Also here is a link to Google Goals: https://support.google.com/analytics/answer/1032415?hl=en
Not sure if this is what you are after, we tend to set up goals in Google Analytics, we can then match that goal to our lead forms, all thanks to our great web developer.
-
To answer your question #2: If you don't have a thank you page, you probably want to track clicks on the "send" button and define them as goals. In order to do that, you have to add analytics javascript to the button so it's defined as an event. Then you go to goal setups as described above by Brian and define those events as goals.
As described here: http://www.hongkiat.com/blog/google-analytics-goals-funnels-tips/#Event
-
You can setup a thank you page in google analytics by doing the following:
- Log into your Google Analytics account and go to the website profile for your site.
- Click on the “edit” button to the right of your site link.
- You should now see an area if you scroll down a little called only “goals”. Click on the first link on the right to “add goal”.
- Once there, name your goal. I named mine “subscribers”. Under Goal Type, select “URL Destination”.
- After that, you should be given more options to input your “thank you” page information. Under “match type” select “exact match” and input your goal url as “/thank-you/” if your whole url was http://www.mysite.com/thank-you/
- If you want to track sales, you can additionally input the value of your average sale too (win!).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Experiences Tracking Phone Call Conversions?
Tracking conversions via phone call can be challenging. The Adwords phone ads only register a conversion if someone clicks on the phone number from their mobile phone. In many cases a landing page on a website has a lead/contact form AND a phone number displayed. The user calling that number would not be registered as a conversion unless you setup multiple virtual forwarding phone numbers for prominent keywords, ad groups and/or campaigns. This can be costly for smaller advertisers. Has anyone done or know of any empirical data on the average percentage of leads generated via phone call versus online form on a landing page. I know it can vary from business type to business type (and the form layout itself will have a modest effect.) More specifically I'm interested in the professional business services industry such as Engineering, Surveying, Commercial Real Estate, Accounting, etc. So for example if you conversion rate for online form submission on a landing page is 3%, and your phone number is prominently displayed, what would be a realistic ballpark estimate for the actual conversion rate including phone calls? 25% more? 50% more? Double? "Ballpark" is the keyword here. Just seeing if anyone has measured this and what their results were.
Conversion Rate Optimization | | JCCMoz1 -
How to track conversions?
Hi Mozers, Anyone know how I can go about finding what my conversion is on my site? Or how to go about setting up tracking?
Conversion Rate Optimization | | edward-may0 -
How can I track the lead to its referring site in my Google Analytics?
Hi, is there a way to track a lead (through funnel setup or similar) so I can see who the referring site is? I want to be able to be able to calculate ROI from display ads, social media initiatives and other partner integrations. Thanks.
Conversion Rate Optimization | | Majsan0 -
Can using the Google Keywords tool and/or SEOmoz cause problems for my company's IP address?
I just started with a company a few weeks back, working on-site doing SEO work. I've been using SEOmoz as well as Google Adwords' Keywords tool. I just got a message from one of our reps saying that people at the office (and this is a huge office) have reported tons of CAPTCHAs being thrown up frequently. I told them I had been running searches with Google Keywords tool and SEOmoz, but would that really cause that much of a problem? Is there anything I can do in order to fix this, some keyword finders that won't get me in trouble, etc.?
Conversion Rate Optimization | | SmokewagonKen0 -
Rel=author: inactive google+ better than no authorship?
some doubts about implementing rel=author: I have no google+ account so far and I have no intention to start activities in google+. Shall I still add rel=author and create a new empty google+ account (without google+ activity but using gmail) or would you recommend rather not to add rel=author in this case? I have 2 sites ranking in top10 SERP for my targeted keyword. One online shop and on another domain a non-commercial site with information on the topic. Would you rather associate same or different google+ accounts (from different people) with these two sites for both rel=author and rel=publisher? thanks.
Conversion Rate Optimization | | lcourse0 -
Testing Google Tag Manager
Is there a way to test if the Google Tag Manager is set up correctly? Am I right in thinking that the only code that will be output on the page will be the actual embed code, eg: SCRIPT REMOVED Cant work out if there is an issue with what has been set in the account of if there is a problem with how the code has been added to the page..
Conversion Rate Optimization | | edwardlewis0 -
Google Adwords Quality Score Driving me I-N-S-A-N-E
Here's my issue, I have an Air Conditioning client for whom I've been managing their SEO and Adwords PPC for the past year. The SEO is going good, we are seeing tangible results every month will soon be on page 1 for their most competitive keyword. On the adwords side, we are having some major issues though and I'm racking my brain. We are somehow getting quality scores in the 2's and 3's on the regular. I've streamlined my campaigns down to the city and within those I've streamlined my keyword groups into the following groups: City (Campaign) - AIr Conditioning (keyword group) - AC Repair (keyword group) - Fix AC (keyword group) - Contractor (keyword group) - Air Conditioner (keyword group) Every keyword we're bidding on falls nicely into one of these keyword groups and we're putting about 10 key words in each. Landing pages have exact phrase match in page title, h1, bold words, contact form and a coupon image with all the meta tags indicating the image offer matches the offer in our ads. We are running 3-4 ads in each keyword and testing new ads almost daily. Still getting 2s and 3s on the highest trafficked keywords (air conditioning & ac repair). I've read everything out there, I signed up for wordstream which had some decent recommendations (basically break your ad groups into smaller verticals) which I've implemented to no avail. I'm beginning to think Google is just hustling all these companies in service industry who they know rely on adwords to get phone calls in the summer - especially the HVAC industry. I'm running out of ideas here other than just going to Vegas and putting all my client's on black at the roulette wheel. Seems like a much more fun way to piss away thousands of dollars and at least they'll give me some cocktails.
Conversion Rate Optimization | | BrianJGomez0 -
Tracking Sales to Sources
We're trying to set up a commission system for the different people who contribute to our site. We just want to see a list of transactions and the path back to source for all of them. We haven't been able to figure it out and know other ecommerce sites have had to have figured this out.We have GA Ecommerce tracking on. How can we find last months sales: source / medium / keyword / landing page / revenue / etc Sorry if this is an obvious question. We have spent a lot of time trying to figure it out.
Conversion Rate Optimization | | chrishansen0