Organic Keyword Traffic/Strength
-
Hello!
Does anyone have any suggestions to get an accurate search volume on organic traffic? I've been using Google Adwords however there is a big difference in Paid vs. Organic. Moz currently only pulls Bing.
Any suggestions much appreciated!!
Thank you!
-
Thank you Very Much!!
-
Hey there
I'll run through what I do to get an idea of search volume. Your mileage may vary, but all in all I've found this to be pretty accurate.
The first step I take is to use the Google Keyword Tool. It does look at paid data which is a pain for sure, but it's a great starting point. A feature that's been added to the new keyword planner is search volume for that keyword over the last 12 months. This is particularly useful as you can see if the keyword is gaining or losing interest, which is a good way to look at whether it is worth targeting.
The second step is to use Bing’s organic search volume tool for the last month, which you can find here: http://www.bing.com/toolbox/keywords. This appears to have many advantages over Google’s mechanism, as it is based on monthly data, it doesn’t provide rounded up results and is based on Bing’s organic search volume – all of which would make it more accurate than Google in theory. However, the sample size of searchers in Bing is obviously significantly smaller and with anywhere between 85-95% of searchers still using Google, we cannot rely on Bing’s data too much.
I then aggregate the two scores to get an average search volume, then I look at relevancy once again. I refer to Fresh Web Explorer (http://freshwebexplorer.seomoz.org/), which I use to measure the relevancy of the term in recent search activity. The higher the score, the more that exact term was picked up by the tool over the last 30 days. The tool does have some limitations, as it works on a limited base of RSS feeds that it has identified as following (there are notable exceptions), but it provides us with another indication of the keyword’s relevance over recent search.
Finally, I use another aggregator for the keyword’s recent mentions in the form of Topsy (http://topsy.com/). This gives a more social media insight into the mentions of the keyword. Again, the higher the number, the more mentions the keyword received.
Run these scores for about 20-30 of your prospective keywords and you should get an accurate idea of which ones will bring in traffic, plus an idea on which ones will bring in around the traffic number that Google and Bing advertise.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain keyword ranking
I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks
Keyword Research | | patn_studio0 -
How do I do keyword research when search volume is unknown
Hi Mozzers! I do a lot of work in niche areas, and one issue I often confront in keyword research is unknown search volume. That is, I'll be doing keyword research in Keyword Explorer or Gooogle Search Console, and for the most relevant keywords, I find either very low search volumes, null search volumes, or "Data not available." How do I make good keyword planning decisions when I can't find good data for search volume? Thanks for sharing your thoughts. Andy
Keyword Research | | AndyKubrin0 -
I'm monitoring the organic keywords for a website, what do their organic keywords tell me?
Should the keywords they already rank well for make good topics for them to exploring in the future?
Keyword Research | | RonkeIR0 -
Targeted keywords for landing pages but keyword has a lot of synonyms, how is the best way to approach this?
I'm trying to target one page for one broad 2 word keyword, however, because our niche revolves around this keyword and it's synonyms, the keyword is used on every other page, thus creating the issue of non-targeted pages taking the rank instead of targeted page. I've thought of using synonyms on each page, so that no one page uses the same keyword, but felt this could be seen as spammy or could just hurt overall relevancy towards the main keyword, thus a loss of rank. I understand page authority also plays a part, but also seems that every page other than the page I want get's targeted.
Keyword Research | | Deacyde0 -
How can I get a list of keywords related to my specific keyword?
With a keyword such as 'vacant land,' how can I find related keywords?
Keyword Research | | Jeraldine0 -
SEOMoz deleting keywords in bulk
Hi All Was hoping to delete a large number of keywords we are tracking in SEOMoz. Is it possible to delete keywords we are tracking in bulk? Similar to adding keywords cheers IB
Keyword Research | | sodafizz0 -
The importance of meta keywords
Hello, I am looking into Meta keywords in the attempt to understand their importance. I have been reading about this in several blogs and get the feeling that the general view is that they are no longer very valuable. Some say it is because Google and Bing no longer use them, that in terms of SEO they carry little importance and that they are a great indicator to your competitors about which keywords you believe are important... My question is this: Without Meta keywords, how do you deal with misspelt search keywords on your website? For example, if you were looking for a product called 'El Mundo en Espa_ñ_ol' but spelt it using the normal 'n' instead of the Spanish 'ñ', and the keyword 'Espanol' was not included in the Meta keywords, would you still find the product? English speaking people commonly search without the ñ because this is more convenient to them. So how can I make sure that the page is optimised for these type of common misspellings? Thanks!!!
Keyword Research | | languedoc0 -
How do I know I have chosen the right keywords?
Hey everyone, I have been working in business dev for just over 3 years in seo/sem. Needless to say I was hooked right away and I think I am finally ready to start something on my own. I have started some work for a client who does not want to spend lot of money(what else is new). They manufacture watches and handbags and have over 2 hundred retailers across Canada. They currently have no online presence with with the site they have now.On top of that they have decided they want to start selling their products online. Also they want to target retailers as well as the general public. So I started thinking how can I use keyword phrase that would attract both retailers and end users I thought a good keyword phrase "buy stylish cheap watches and handbags online in Canada" that has a lot of opportunity because it has several keywords in the phrase, and can be broken down to target several 3 word key phrases. I have checked out Google's Keyword Suggest as well as WordTracker, and found that the phrase as a whole has very little traffic value.However there is tons of traffic when broken up.An example would be. Buy stylish watches online, buy affordable watches online and so on and so on. How do I know If I have chosen the right keywords if my client doesn't have the funds to test them all using PPC? This is my first client and I really don't want to mess this up.They are really good people and I would like to do right by them. Can anyone give me some advice. Great know my keyboard wont let me put in a question mark lol, thankfully its the weekend.
Keyword Research | | chucky_boy0