Organic Keyword Traffic/Strength
-
Hello!
Does anyone have any suggestions to get an accurate search volume on organic traffic? I've been using Google Adwords however there is a big difference in Paid vs. Organic. Moz currently only pulls Bing.
Any suggestions much appreciated!!
Thank you!
-
Thank you Very Much!!
-
Hey there
I'll run through what I do to get an idea of search volume. Your mileage may vary, but all in all I've found this to be pretty accurate.
The first step I take is to use the Google Keyword Tool. It does look at paid data which is a pain for sure, but it's a great starting point. A feature that's been added to the new keyword planner is search volume for that keyword over the last 12 months. This is particularly useful as you can see if the keyword is gaining or losing interest, which is a good way to look at whether it is worth targeting.
The second step is to use Bing’s organic search volume tool for the last month, which you can find here: http://www.bing.com/toolbox/keywords. This appears to have many advantages over Google’s mechanism, as it is based on monthly data, it doesn’t provide rounded up results and is based on Bing’s organic search volume – all of which would make it more accurate than Google in theory. However, the sample size of searchers in Bing is obviously significantly smaller and with anywhere between 85-95% of searchers still using Google, we cannot rely on Bing’s data too much.
I then aggregate the two scores to get an average search volume, then I look at relevancy once again. I refer to Fresh Web Explorer (http://freshwebexplorer.seomoz.org/), which I use to measure the relevancy of the term in recent search activity. The higher the score, the more that exact term was picked up by the tool over the last 30 days. The tool does have some limitations, as it works on a limited base of RSS feeds that it has identified as following (there are notable exceptions), but it provides us with another indication of the keyword’s relevance over recent search.
Finally, I use another aggregator for the keyword’s recent mentions in the form of Topsy (http://topsy.com/). This gives a more social media insight into the mentions of the keyword. Again, the higher the number, the more mentions the keyword received.
Run these scores for about 20-30 of your prospective keywords and you should get an accurate idea of which ones will bring in traffic, plus an idea on which ones will bring in around the traffic number that Google and Bing advertise.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Documenting keyword research results
I really struggle to document my keyword research results in a usable way. I know the strategy for finding keywords but I wonder if there's a spreadsheet template or some guidance on the process that could help me organise things better
Keyword Research | | Lazeh0 -
Moz Keyword Competition Analysis Tool
Hi Just been having a play around with the Moz Keyword Competition Tool and noticed that the reuslts given in terms of exact match searches is different from the data in the actual Google Adwords keyword tool even though the Moz tool pulls its data form the Google Adwords index so technically should be the same right? Was just wondering if anyone else had noticed that or if I am missing something. All you help would be greatly appreciated! Cheers
Keyword Research | | PIXUS0 -
How can I do to improve ranking for head keywords?
Hi guys, I'm currently working for an italian restautant finder web site http://www.cibando.com The site currently do not rank for any of the cityName pages eventhough all this pages received a B grade in the on-page report card by Seo Moz and have a great amount of internal links. This is an example of the pages I'm speaking about: http://www.cibando.com/ita/ristoranti/milano/milano As I can changeso little on this page, I'm thinking about creatinng a new cityName page having this URL http://www.cibando.com/ita/ristoranti-milano in which I add some text about the city and the restaurants people can have dinner at and add some link to the currently cityName page and categoryCuisine page. Is it a good idea? Do oyu have any suggestions? Any expert out there give an insight? Thanks in advance. Francesca
Keyword Research | | Francy0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0 -
Keyword categories.
Hello everyone, After watching keyword research for motivated marketers (pro webinar), I've put together a master framework. This works like a charm, however, I'm having trouble with a few categories. They are picking up keywords that are not in the marker that are assigned to the category. For example, I have one category with 10 simple markers like red, green, blue, but when I apply the filter, the results include words that are outside these markers like Career One. . Baffled! Anyone help? Thank you in advance. J
Keyword Research | | jasonlewisdiiigy0 -
Geographically Specific Keyword Research - What do you use?
Does anyone recommend a particular keyword research tool or tools for geographically modified keywords? i.e. Web DesignerF Fargo. I often find that searches focused on services in the area we serve does not get the traffic volume Google's keyword tool needs to provide me with a number. I know the traffic is there, because I see it coming in via analytics. Thoughts? Recommendations?
Keyword Research | | BedeFahey0 -
Tittle + keywords = ?
Hi everyone so it's time for a refresh. I want to improve my rank for couple of terms on one page, so whats you recommend me. Currently I am thinking to go with option 1 and be as much specific to my main keyword, but at the same time I am not sure if I'll be able to link well for my 2nd keywords. Option 1 Term 1, Term 2, Term 3 - they are more or less related Tittle: Term 1 and Term 2 and Term 3 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3 or Option 2 Tittle: Term 1 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3
Keyword Research | | DiamondJewelryEmpire0 -
Keyword Optimization for 2 Brands
We carry two brands, Buick & GMC. All of the most trafficked keywords that I'm finding in my research are structured like this: buick denver buick service gmc denver gmc service How should I approach this situation so that I'm optimizing for both brands?
Keyword Research | | kylesuss0