Why does this site rank on the 1st page
-
i dont mean to be calling any site out im just scratching my head on this one.-
I can't see any signal that would make it worthy of ranking on the first page for keyword loose diamonds.
page http://www.jewelryexchange.com/DiamondResults.aspx
Am i missing something all tools seem to say the site isn't worthy- All help appreciated
-
Trust is a reasonable factor. Consider this - Google uses trust when they determine how accurate a company's Place page is. They go out and look to see whether the phone, address, other info are listed on other, known, trusted sites.
So yes, EGOL's got a good point as well.
-
I really like Alan's answer. Just tossing out something else to consider and that is TRUST.....
I wonder if physical locations nationwide, multiple toll free numbers, multiple trust seals could be helpful in this business niche? Not saying that this is in fact the case, but are there any additional ways that you can exhibit trust on your site. Will probably benefit you in many ways.
-
There's a couple thousand pages indexed (2,390 when I checked just now).
Then, do search for inurl:diamondexchange.com +DiamondID that search (if you click on the "repeat the search with the omitted results" link) reveals an additional 3900 "pages" indexed, all with "loose diamond" as a topical focus. Which tells me that Google's internal system has given a lot of weight to the site for anything to do with loose diamonds.
There could be questionable SEO going on, but that would take a bit more time to research, and from my own experience with product sites that have a similar architecture, it's not surprising that the above issue is definitely part of the equation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it bad for SEO to have a page that is not linked to anywhere on your site?
Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
Intermediate & Advanced SEO | | jnew9290 -
Only homepage is ranking after site re-launch
We've been moving all our sites over to a new platform (Demandware) this year. In the process, they've all gotten updated designs (from the same template), on-page optimizations, etc. Since they're all on the same platform and are essentially copies from one template, any technical issues found have been fixed across all sites. The problem I'm seeing is there are a few sites that haven't really seen much/any recovery from the site launch, and these are sites that were done 4-5 months ago. There's one in particular that's especially concerning, since it's showing issues that none of the other sites seem to have. In my Moz reports, it looks like of all the keywords that are ranking, they're only ranking the https version of the homepage (and from what I'm seeing, the https version wasn't picked up and ranked until the beginning of October, which was also the time that WMT shows a huge drop in clicks and impressions). I've crawled the site (ScreamingFrog), done a site search in Google (all pages look to be indexed), etc. and I haven't come across any specific problems there that would suggest a technical issue. We're wondering if it might be a link authority problem, since this site had the most dramatic change in navigation. The navigation used to be product based (Boots, Shoes, etc.) and is now broken up by gender. I've noticed that a few other pages that are ranking are dual gender pages that also existed on the old site, whereas all of these new categories aren't ranking at all and I'm not seeing this happen with any of our other sites. I've gone down a bunch of different paths trying to figure this out, but I haven't come up with any concrete answers as to why this is happening and how to fix it. Any thoughts as to what else I can look into or try for this?
Intermediate & Advanced SEO | | WWWSEO0 -
Removing Low Rank Pages Help Others Shine?
Good Morning! I have a handful of pages that are not ranking very well, if at all. They are not driving any traffic, and are realistically just sorta "there". I have already determined I will not be bringing them over to our new web redesign. My question, could it be in our best interest to try and save these pages with ZERO traction and optimize them? Re-purpose them? Or does having them on our site currently muddy up our other pages? Any help is greatly appreciated! Thanks!
Intermediate & Advanced SEO | | HashtagHustler0 -
404 Pages. Can I change it to do this without getting penalized ? I want to lower our bounce rate from these pages to encourage the user to continue on the site
Hi All, We have been streaming our site and got rid of thousands of pages for redundant locations (Basically these used to be virtual locations where we didn't have a depot although we did deliver there and most of them was duplicate/thin content etc ). Most of them have little if any link value and I didn't want to 301 all of them as we already have quite a few 301's already We currently display a 404 page but I want to improve on this. Current 404 page is - http://goo.gl/rFRNMt I can get my developer to change it, so it will still be a 404 page but the user will see the relevant category page instead ? So it will look like this - http://goo.gl/Rc8YP8 . We could also use Java script to show the location name etc... Would be be okay ? or would google see this as cheating. basically I want to lower our bounce rates from these pages but still be attractive enough for the user to continue in the site and not go away. If this is not a good idea, then any recommendations on improving our current 404 would be greatly appreciated. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Home page sudden drop in rank, but not others.
Over the weekend, I noticed "www.thematstore.com" drop out of the search results for "chair mats", where previously it was between 10-12 ranked. The other pages on the domain have remained the same in regards to rankings for their intended keywords. The only thing I changed (on Nov 29th) is the title tag from "Chair Mats - Commercial Quality Chair Mats, Custom Made", to "Chair Mats - Best Custom Chair Mats, Commercial Quality". I know there is a lot that needs to be done on the site, and the site architecture is a bit of a mess (I recommended building a new site)... but I was hoping to gradually fix these issues without gambling with a rank drop. Not sure why the home page all of the sudden dropped out, any suggestions?
Intermediate & Advanced SEO | | Joes_Ideas0 -
Dynamically creating unique page titles on enterprise site
Hi, I want to dynamically create unique page titles (possible meta descriptions too) on a 10k page site. Many of the page titles are either duplicates or are missing. I heard about the option of grabbing the page titles from a database or possibly using the h1 as the page title. solmelia.com (the website consist of mostly static pages) Any suggestions would be much appreciated. Best Regards,
Intermediate & Advanced SEO | | Melia0 -
One page wordpress site - what are the steps for SEO
Hello, I am launching 5 sites with keyword exact domains. I am developing the sites on wordpress as one page sales funnel sites. What do I need to do to optimize my sites? Really appreciate any bullet points or directions. Tks
Intermediate & Advanced SEO | | brianmaher0 -
New Domain Name For Site That Ranks Highly on Key Terms
Here's my problem -- which is actually a pretty good problem to have. My client is a speciality service provider in an extremely competitive field. It charges 3 to 5 times what others do for providing a super-premium level of service. It doesn't have -- nor does it want -- many customers. I can't go into details, but let's just say the business model is a bit like the charity or premium newsletter publishing model. It is extremely hard to recruit new members -- but once recruited, members tend to stay for a long time at high price points. Personal referral is key. As result of my efforts over the last 90 days, the client's SEO results have skyrocketed. After a couple of false starts, we have focussed on key terms the target demographic is likely to search, rather than the generic terms others in the industry use. We have also had great success with a social media strategy -- since the few people likely to be interested in paying such high prices know like-minded folks. For the first time, my client is getting "walk in" prospects. They are delighted! But they are not really walk-ins. They have already found the site -- either through SERPs or Facebook or Twitter. Now we need to get to the next level. Here's the problem: the client's domain name sucks. It is short, but combines an acronym with one of the words in its long-version name. It uses the British spelling version of the long name fragment, even though most Canadians now use American spelling. And it is a .ca, rather than a dot.com So I think we have to bite the bullet and change to the long, dot com version of the name, which is available and has the additional benefit of having embedded within it a key search term. I am basically an editorial/content guy and not a tech guy. The IT guys at my firm are strongly encouraging me to make the change...in very "colorful" language. We can certainly do 301 redirects at the page level. But I would like some additional validation before proceeding. My questions are: how much link juice might we lose? I've seen the figure of 10% bandied around. Is it accurate? might we see a temporary dip in results? If so, how long would it last? what questions did I forget to ask? What additional info do you need to offer informed advice ?
Intermediate & Advanced SEO | | DanielFreedman0