Newspaper Article Placement Services
-
Has anyone here used Newspaper Article Placement Services or NAPS as they are commonly called? I was looking for a way to generate direct traffic to the site and our demographic still reads a fair amount of the printed word.
My concern is that if these items get into the websites of these newspapers I could run into a duplicate issue. We have some quality writers who can generate some great content that we already use on our site. We are looking for a way to expand into the printed world.
Thanks!
-
I would select a few key publications and send them a press release - make sure it's actually newsworthy though. Although many people go online for things, plenty of people still read papers and they still have influence. If you have only sent out a small number of releases, the chances of running into duplicate content issues are not that high - they don't all put their content on the web. Often, they will also re-write the info you supply so that it matches their own style, so it won't be the words you wrote anyway (apart from quotes which will not be changed).
If the content isn't on your own site, it is even less of a problem in terms of duplicate content.
A newspaper article can help with brand awareness and even if readers don't type in a URL to go to your website, they may search for you online instead because they remember your brand.
I wouldn't discount papers quite yet. Try it and if it works, keep going. If the time turns out to be not worth it, invest efforts elsewhere.
You should be able to find out the newsdesk email addresses by going to the website of the publication you are interested in.
-
I am going to second the point EGOL made here! These is rear when you read something in papers and then go to internet and see what that website do and more.... I think the budget you have you should invest more on online advertising to generate related traffic back to the website.
If offline marketing is the only choice (almost impossible in the real world!) then try to market your website through attractive and catchy billboards!
-
My concern is that if these items get into the websites of these newspapers I could run into a duplicate issue.
You are correct. If lots of your articles are published lots of times on other sites this will create a problem for you - especially if the newspaper sites are more powerful than yours.
**We have some quality writers who can generate some great content that we already use on our site. **
I would double this effort and not worry about the printed word.
We are looking for a way to expand into the printed world.
How often do you read something in the newspaper and go to a suggested website. I bet that happens infrequently. So, from a "conversion rate" perspective, I would invest more in my website.
If you are trying to spread the word beyond your site, get your article shared on Facebook and twitter. If your articles are really good that should generate a ton of buz and some traffic. If that isn't happening then your content might not be as good as you think it is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal duplicated content on articles, when is too much?
I have an automotive rental blog with articles that explain the pros of renting a specific model. So in this articles the advantages of rental versus the buying of a new model. This advantages are a list with bullets like this:
Technical SEO | | markovald
Rental | Buy new car
Rental:
Free car insurance
Free assistance
etc.
Buy new car
You have to pay insurance
You have to pay assistance
etc. etc. I want to do this because i want to make all articles like landing pages...
This "advantages box" have 100 characters. The general length of articles on my blog is 500/600 characters. So i have an average of 15/20% internal duplicated content on all my articles. Is this bad for seo? Any alternatives?0 -
Should I just have links on my home page or intro to articles
Hi, i am having problems optimizing my home page for the words, lifestyle magazine, online magazine and lifestyle news. my site is here www.in2town.co.uk I am just wondering if i have to much content on the page for google to understand that it is a lifestyle magazine. I am wondering if i should just have the links on the page and no introduction to the articles which i have seen here with a site http://www.femalefirst.co.uk and i am wondering how sites like this are ranking better than ours when they have hardly any content on their home page http://www.nelifestyle.co.uk/
Technical SEO | | ClaireH-184886
http://www.lifestyle.org/
http://www.internationallifestylemagazine.com/ any advice would be most welcome0 -
Site dropped after article submissions
I have a site about back pain. The name is lower back pain relief. It has a lot of content on how to treat back pain with natural remedies. I paid for botw.org and yahoo directories as well as submissions from submit edge. My site was doing well within a few months. I was floating around at the bottom of page two for "lower back pain relief" and lower back pain. I found out about Unique article wizard. I started using that to write and submit articles. Now, my website is not ranking anywhere. I submitted a request for reconsideration to Google. They said no manual action had been taken. The question: How long does this penalty last? Is that website toast now? I think it was penalized for using the anchor text too much or adding too many links at once. It has been penalized for about 6 weeks now.
Technical SEO | | Naturalhealth150 -
Should I ping Each New Article And How Will It Help Me
Hi I am looking for advice to get my new articles out there and my news stories. I would like to know if i should ping my articles and news stories each time i write a new one and if so which ping services do you recommend and what do they really do. Can anyone recommend any other services that i could use to promote my new articles and news stories to gain more traffic. Many thanks
Technical SEO | | ClaireH-1848861 -
Blog archives vs individual articles
In a client's blog, you can find each individual article pages as well as aggregate of articles per month or sometimes per day (including each entire article). The problem is that the article appears twice, once in a dedicated page (article page) and once with other articles (in the archive). Is there a specific SEO approach to this type of situation? Is there duplicate content? What page name should I give each archive (if at all), as there are quite a few? Thank you
Technical SEO | | DavidSpivac0 -
Have I Set my joomla site map correctly as google not picking up articles
Hi here is my site map http://www.in2town.co.uk/sitemap-xml?sitemap=1 But i am concerned that i have not set my joomla site map correctly. The reason why i think this is, because i have a lot of articles on the site and google are not picking them up in my google webmaster tools. On my old site google was quick to pick up all the articles. Can anyone offer me any help on this and let me know if my site map should be set to show all of my articles
Technical SEO | | ClaireH-1848860 -
Promoting a blog or a blog article
Hi what is the best way to promote a blog or a blog article. What i want to do is to find a site when i can put part of the article on that site and then have a link going to my blog for the article. Can anyone recommend any sites that do this please or the best ways to promote a new article from a blog
Technical SEO | | ClaireH-1848860 -
Is SEO affected when hosting service is changed?
I put my plan to change web hosts on abeyance when an SEO friend of mine told me that it would negatively impact the sites SEO. I am not changing the url or anathing, just the host.
Technical SEO | | ambisuite0