Domain Name Redirect Question
-
My agency just built a new website for a client who is a franchisee. It's not launched yet - it's currently under an IP address. I suggested to client that he buy a keyword-rich domain name for it, which he did. Then he found out that the franchisor will not allow it to be his main domain name. They want him to use a domain name with the franchisor name in it. But they WILL allow him to put a 301 redirect on that franchisor-approved domain name, and redirect it to his keyword-rich domain name.
He is interested in having my agency perform an SEO Campaign for this new website. But would SEO and link marketing work for a website that has a new non-keyword domain name that 301 redirects to a new keyword-rich domain name?
-
The keyword in your domain won't really add much because of the anchor text itself, if that's what you're inferring. The link's placement and relevance is the more important factor, always.
Even if they did, the last thing you want is a keyword-heavy anchor text profile... That's the short version of the way I see it.
Anyway I guess I still don't understand what you're asking in this topic. In the original post you mentioned that the "franchisor will not allow the keyword-domain.com to be their primary domain." But then you said people will be landing on keyword-domain.com?
So is it the other way around? the franchise-name.com will be redirecting to keyword-domain.com? If this is the case, have at it! I guess what I'm saying is I advise against building links to the domain that's being redirected and instead all links should be built to the final destination.
But it sounds like that's what you are doing. Forgive my confusion here, I've had a stuffed head all week!
Yeah I don't love exact match domains and I can all but guarantee their effectiveness will be going away. Google has addressed this multiple times publicly and made no effort to conceal the fact.. Nonetheless I think the most important factor is the quality of the site's content and the authority/relevance of the links coming in.
I wish you luck!
-
Thank you for answering so quickly! I respect your opinion, and I know that keyword-rich domain names are controversial (always have been). For many years I've continually seen great results when people use them and market them the right way. Even if all search engines stop including the keyword-richness of domain names in their algos, the bottom line is, when people link to websites, they will likely use the domain name. If it's keyword-rich, they're using keywords to link to the website.
I intend to correctly build links and the anchor text will often read www.keyword-domain.com and the user who clicks it will land on www.keyword-domain.com. So no confusion there, hopefully. I welcome further discussions.
-
Thank you for answering so quickly!
-
I am against this whole keyword-rich domain name thing you seem to be pushing here. I would want the domain name to be branded as the company. Your SEO campaign should be more than enough to get the brand ranking for whatever keywords you are targeting.
That being said, whatever you redirect to, be sure you are building links to the final domain (aka the domain you are redirecting TO.)
Reason for this is as 301s do pass link juice, there is a slight degeneration there. Even if it's less than 1%, what would the point be of losing that juice?
Not to mention the fact that if you are correctly building links and the anchor text reads www.keyword-domain.com and then the user who clicks it lands on www.branded-domain.com they will be ultimately confused. This is unnecessary and somewhat deceitful. You should focus on building initial trust with your users, and this is a bad first step in doing so.
That's my two-cents on the subject. Good luck!
-
Simple answer, yes, most SEO tactics would work just fine in this case as long as the 301 redirect is set up correctly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Menu Question
I have a question regarding to the SEO benefits of different types of menus. Recently, I have noticed an increasing number of websites with the sort of menu like at www.sportsdirect.com, where there is only one main dropdown and then everything is a sub-menu of the sub-menus if that makes sense. Is this approach more, less or equal beneficial to what you see at http://www.wiggle.co.uk/ where there are multiple initial dropdown menus? Appreciate the feedback.
Intermediate & Advanced SEO | | simonukss0 -
A 302 Redirect Question | Events Page Updates
Hello Moz World, I have a client that has a TON, like close to a thousand pages that have a 302 redirect set up. After further investigation, I found that every month they update their events page & Demo Request page, and the old events pages still exist but, get a 302 redirect to the updated page. From what I gather, this is a default mechanism set up by the hosting provider. My questions; is this an example of when to use a Rel=canonical? Also, is there a method for integrating this without having to go into every page and integrate the code snippet? And Lastly, How should I go about ensuring this doesn't happen in the future? Thanks ahead of time, you guys rock! B/R Will H.
Intermediate & Advanced SEO | | MarketingChimp100 -
Specific KW question...
Hi, I have this site: http://www.aerlawgroup.com. It's ranking very well overall for all targeted KWs. However, I have seen a drop for one main KW: "Los Angeles criminal defense attorney." It currently ranks #8 (it used to be as high as #2). What's interesting is that for similar (yet slightly less competitive KWs, he ranks much better - "Los Angeles Criminal Defense Lawyer." I'm not trying to be greedy with rankings, but I would love feedback and/or tips regarding any issues that could be contributing to this drop. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Will using 301 redirects to reduce duplicate content on a massive scale within a domain hurt the site?
We have a site that is suffering a duplicate content problem. To help resolve this we intend to reduce the amount of landing pages within the site. There are a HUGE amount of pages. We have identified the potential to reduce the pages by half at first by combing the top level directories, as we believe they are semantically similar enough that they no longer warrant being seperated.
Intermediate & Advanced SEO | | Silkstream
For instance: Mobile Phones & Mobile Tablets (Its not mobile devices). We want to remove this directory path and 301 these pages to the others, then rewrite the content to include both phones and tablets on the same landing page. Question: Would a massive amount of 301's (over 100,000) cause any harm to the general health of the website? Would it affect the authority? We are also considering just severing them from the site, leaving them indexed but not crawlable from the site, to try and maintain a smooth transition. We dont want traffic to tank. Has anyone performed anything similar? Id be interested to hear all opinions. Thanks!0 -
Consolidating MANY separate domains into a much better, single URL: Should I point a landing page or redirect to the new site?
I am consolidating a site for a client who previously, and very foolishly, broke up their domains like so: companyparis.com companyflorence.com companyrome.com etc... I am now done with the new site, which will be at: company.eu with pages as appropriate: company.eu/paris company.eu/florence company.eu/rome This domain, although not entirely new, does not have much authority or rank. In terms of SEO and link-building, is it better to redirect the old domain to the specific page on the new domain: companyparis.com --> company.eu/paris or... is it better to put a landing page at the old domain LINKING to the page on the new domain: companyparis.com --> landing page linking to --> company.eu/paris
Intermediate & Advanced SEO | | thongly0 -
Need advice on 301 domain redirection
Hello friends, We have two sites namely spiderman-example.com & avengers-example.com which sells the same product listed out under similar categories, since we are about to stop or put down the site “avengers-example.com” because we just want to concentrate in bringing up a single brand called spiderman-example.com. “Spiderman-example” has comparatively more visitors and conversion rates than ''avengers-example'' ie. 90 % more traffic and conversion. Avengers-example has a small fraction of loyal customers who still search for the brand-name & there are a hand-full of potential keywords those ranking on its own. So is it advisable to redirect Avengers-example to spiderman-example using 301-redirect? Will this help to gain any link-juice from Avengers-example? If so how can we effectively redirect between two domain’s with minimal loss in page authority & linkjuice to enhance ''spiderman-example''? Off beat:These names "Avengers" and "Spiderman" were just used as an example but the actual site names has no relation to the ones mentioned above.
Intermediate & Advanced SEO | | semvibe0 -
Should I buy a .co domain if my preferred .com and .co.uk domain are taken by other companies?
I'm looking to boost my website ranking and drive more traffic to it using a keyword rich domain name. I want to have my nearest city followed by the keyword "seo" in the domain name but the .co.uk and .com have already been taken. Should I take the plunge and buy .co at a higher price? What options do I have? Also whilst we're on domains and URL's is it best to separate keywords in url's with a (_) or a (-)? Many thanks for any help with this matter. Alex
Intermediate & Advanced SEO | | SeoSheikh0 -
Regarding 301 Redirect!
Hello, I heard that 301 redirect can be good for newly registered domain names can i buy a old domain name and put 301 redirect on it to my newly registered niche market domain name. Shall i buy only 1 domain name and put 301 redirect to my newly registered domain names or i can do this for more than 1 old domains i purchased?
Intermediate & Advanced SEO | | anand20100