Link to homepage or brand page?
-
Hi,
I have opportunity to get a link from a brands website to our website as we are official retailers.
Should I give them our homepage URL or should I give them their brands page on our website? The brand page will have their brand name in the URL, meta details, images, content and products.
What is more beneficial SEO wise?
Thanks
-
Few years back you could totally go for all the links to the homepage if you wanted to have your homepage to rank well. These days Google looks at the link relevancy that was mentioned above, and also link diversification that is natural to multiple pages on your website. So another vote for "give them their brands page on your website"
Hope this helps
-
Great answers Peter and Doug. I agree. Their brands page is probably the most relevant and what the users would want. It's also great contextually for SEO.
-
The overall objective of any SEO is to deliver relevant high quality traffic. Referral traffic can be better quality traffic that much of the search traffic you get.
From which page are they going to give you think link from? What is the best page for visitors from the brand's website to arrive on? What are they going to expect to see when they follow the link?
If they are looking to buy the brands products, then you're better off getting a link to the page on which you sell those products (especially if the link is something along the lines of "you can buy from these sellers..."
How well does your brand page differentiate your service and communicate your USP. Why should people looking to buy this brands products buy from you rather than your competition.
My best guess would be to see if you can get the link to your brand page.
(Besides, you'd brand page has a link to your home page right?)
-
Hi, my recommendation would be the latter - their brand page on your website. There is more context that way and the link (which hopefully they will agree to make a "follow" link) will pass good value to your web page so that page will rank higher for that brand because of it.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links Not Detected by MOZ, AHREFS, GSC-ARE THESE QUALITY LINKS?
Our SEO provider has been creating content (6 blog posts per month as well as building page write ups) and has been promoting that content. Several links per month have been created as a result of this effort. Many of the links have been from commercial real estate publications. I am concerned that the quality of these links is not high enough to improve our ranking. Most links do not appear on AHREFS, Google Search Console or MOZ. Is this a red flag that these links are weak? Ranking and traffic on the site have improved considerably since this provider began the project in April of 2019. They have been writing about 30 pages about New York City. commercial buildings each month in addition to 4 short blog posts and 2 extremely well researched and authoritative blog posts. My concern is that the links are not of sufficient quality to result increased ranking. That the improvement in ranking is solely due to the addition of new content rather than the creation of these links. Basically, that I am incurring the cost on an ongoing basis of an link building campaign with little to no benefit. That being the case, I would shift resources to content creation and increase and improve content rather than develop links with little value. A sample of links are below: Would greatly appreciate some feedback as to whether these are in fact helpful to the domain authority, reputation and ranking of our website. Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan https://patch.com/new-york/bayside/bayside-queens-priciest-area-retail-office-space-study https://qns.com/story/2019/12/04/these-commercial-streets-in-queens-were-among-the-most-expensive-in-2019/ https://patch.com/new-york/brooklyn/flatbush-ave-priciest-retail-spot-outside-manhattan-study http://thejewishvoice.com/2019/12/07/nycs-most-expensive-commercial-streets-neighborhoods-in-2019-would-surprise-you/ https://atalyst.com/investment-banking-interview-metro-manhattan/0 -
When serving a 410 for page gone, should I serve an error page?
I'm removing a bunch of old & rubbish pages and was going to serve 410 to tell google they're gone (my understanding is it'll get them out of the index a bit quicker than a 404). I should still serve an error page though, right? Similar to a 404. That doesn't muddy the "gone" message that I'm giving Google? There's no need to 410 and die?
Intermediate & Advanced SEO | | HSDOnline0 -
How will canonicalizing an https page affect the SERP-ranked http version of that page?
Hey guys, Until recently, my site has been serving traffic over both http and https depending on the user request. Because I only want to serve traffic over https, I've begun redirecting http traffic to https. Reviewing my SEO performance in Moz, I see that for some search terms, an http page shows up on the SERP, and for other search terms, an https page shows. (There aren't really any duplicate pages, just the same pages being served on either http or https.) My question is about canonical tags in this context. Suppose I canonicalize the https version of a page which is already ranked on the SERP as http. Will the link juice from the SERP-ranked http version of that page immediately flow to the now-canonical https version? Will the https version of the page immediately replace the http version on the SERP, with the same ranking? Thank you for your time!
Intermediate & Advanced SEO | | JGRLLC0 -
Best way to link to 1000 city landing pages from index page in a way that google follows/crawls these links (without building country pages)?
Currently we have direct links to the top 100 country and city landing pages on our index page of the root domain.
Intermediate & Advanced SEO | | lcourse
I would like to add in the index page for each country a link "more cities" which then loads dynamically (without reloading the page and without redirecting to another page) a list with links to all cities in this country.
I do not want to dillute "link juice" to my top 100 country and city landing pages on the index page.
I would still like google to be able to crawl and follow these links to cities that I load dynamically later. In this particular case typical site hiearchy of country pages with links to all cities is not an option. Any recommendations on how best to implement?0 -
Should We Add the W3.org Language Tag To Every Page Or Just The Home Page?
Greetings, We have five international sites around the world, two of which are in difference languages. Currently we have the following line of html code on the home page of each of the sites: Clearly, we need to change the "en" portion for the sites that aren't in English, but, should we include that meta tag in each of the site's pages, or will the home page suffice. Thanks!
Intermediate & Advanced SEO | | CSawatzky0 -
Does title text of homepage effect ranking of sub pages?
Question is pretty much summed up in the title. I realize that title text on a specific page can effect the ranking of that page. But what I'm getting a feeling of lately is that google uses the title text of your homepage to effect the ranking of the site on a whole. Thoughts?
Intermediate & Advanced SEO | | adriandg1 -
Is my "term & conditions"-"privacy policy" and "About Us" pages stealing link juice?
should i make them no follow? or is this a bogus method?
Intermediate & Advanced SEO | | SEObleu.com0 -
Maximum of 100 links on a page vs rel="nofollow"
All, I read within the SEOmoz blog that search engines consider 100 links on a page to be plenty, and we should try (where possible) to keep within the 100 limit. My question is; when a rel="nofollow" attribute is given to a link, does that link still count towards your maximum 100? Many thanks Guy
Intermediate & Advanced SEO | | Horizon0