Homepage not showing up for Brand/Any keywords (on Google) all of a sudden
-
The homepage to this website is crawled and indexed, however, it's not showing up for any searches, even brand searches (eg: Klay schools). This happened overnight. Do you know what the underlying issue could be? Link to the homepage: https://www.klayschools.com/
-
Not a problem!
-
Thanks a lot for such a detailed explanation.
We are looking into the issue and will try to solve the "site-wide linking" issue as soon as possible.
This helped a lot. Thank you once again.
-
I'm wondering if for some reason, you haven't received the penalty notice yet, or the penalty notice has been placed in another version of your site's Search Console properties. Most sites should be registered at least four times in Search Console (e.g: https://www.klayschools.com/, http://www.klayschools.com/, https://klayschools.com/ and http://klayschools.com/) - unless you have the new domain-level Search Console property (most people still have 4+ separate properties instead of the new domain one, as it's harder to register)
The reason I'm still considering a penalty is this:
https://d.pr/i/3mtYmf.png (screenshot from Ahrefs) - which looks really unnatural in terms of link destruction and growth
Possibly Google is processing all of that and deciding upon a manual action, or has already applied one which you aren't seeing if you are looking in the wrong version of Search Console. If someone made loads of links to an old architecture of your site, the penalty would likely appear in _that _version of your Search Console (rather than the active version). One step you should take is to register all four basic site variants in GSC (Google Search Console) just to be sure and rule this out
Most of the steep link increases _seem _to have occurred between 1st September 2019 and 5th October 2019
I have exported this data for you, to CSV format, which can be opened in MS Excel:
https://d.pr/f/dy8zWI.csv (data sheet)
What I can tell you with a basic pivot of linking domains is:
https://d.pr/i/unzCd6.png (screenshot of chart)
... between 1st September 2019 and 5th October 2019, your domain gained thousands of backlinks and 97% of them were from the same site (parentedge.in). It might even just be one link that replicates itself thousands of times (like a footer link or something). In general, Google doesn't like 'site-wide linking' very much, as it skews their algorithms
I can tell you that these links have been left 'followed' (meaning they could impact Google's rankings) and most of them are image-based links
This might be the one causing you some problems:
https://d.pr/i/44TBrk.png (screenshot of link)
Hope that helps
-
Thanks for the response.
All technical errors have been solved on the website and webmaster does not show any penalty too. Could there be anything else?
-
Thanks for the response.
This problem had never occurred before even though the title and description was the same. Will change it ad see if there's a difference. Thank you.
-
Check your messages in search console under 'legacy', see if you have a penalty. If one of our sites completely bounced out like that overnight, I'd firstly check for manual actions from Google!
-
It looks like your homepage Meta Title is "Top PreSchool and Daycare in India - Become a Klay Kid today!", and does not say Klay School in it. It also appears Klay School is not in any of your H2s or the H1 of the website. I would recommend changing the Meta Title and/or the H1/H2s to include "Klay School" if you want to rank for it. Once changed, you can then re-index your website with the URL Inspection Tool in Google Search Console.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does my old brand name still show up on organic search but as my new brand name and domain?
Hello mozers! I have quite the conundrum. My client used to have the unfortunate brand name "Meetoo" - which by the way they had before the movement happened! So naturally, they rebranded to the name Vevox in March 2019 to avoid confusion to users. However, when you search for their old brand name "Meetoo" the first organic link that pops up is their domain www.vevox.com. Now, this wouldn't normally be a problem, however it is when any #MeToo news appears in the media and we get a sudden influx or wrong traffic. I've searched the HTML and content for the term "Meetoo" but can only find one trace of this name through a widget. Not enough to hold an organic spot. My only other thinking is that www.vevox.com is redirected from www.meetoo.com. So I'm assuming this is why Vevox appear under the search term "Meetoo". How can I remove the homepage www.vevox.com from appearing for the search term "meetoo"? Can anyone help? AvGGYBc
Intermediate & Advanced SEO | | Virginia-Girtz3 -
Website URL Structure - keyword targeting on homepage vs internal pages
I have developed a few websites before where the homepage contains the content for the keywords I was targeting. This has been reasonably successful as I have found it easy enough to get links to the homepage. I am considering a new site in a totally different industry that I am thinking about structuring like this: mybrand.com (not necessarily targeting any keywords) mybrand.com/important-keyword-1/ (definitely want to target) mybrand.com/important-keyword-2 (equally important as 1st keyword) There will be several (30-ish) other pages targeting keywords but they are not as significant as the two mentioned above, more so they are about publishing informative information. The two important keywords are quite different but industry related. My questions are: should I be careful targeting keywords away from the homepage when the homepage gets the most links? Would I be better off building 2 different websites where the keyword content is captured in the homepage? Thanks,
Intermediate & Advanced SEO | | BGu0 -
Does having all client websites on same server/same Google Analytics red flag Google?
If you have several clients, and they are all on the same server, and also under ONE Google Analytics account, will that negatively impact with Google? They all have different content and addresses, some have the same template, but with different images.
Intermediate & Advanced SEO | | BBuck1 -
Competitors Showing in Branded Search w/in Google FR
Hi All, When searching for our brand in Google France, I noticed that some of our major competitors show up beneath our Knowledge Graph listing. My managers and I are wondering if this is something Google just does as associated search or if there's a way that we can work around it. Thanks and please see attached image 🙂 2KYBeiT
Intermediate & Advanced SEO | | CSawatzky0 -
Google Listings
How can i make my pages appear in google results such as menu, diner, hours, contact us etc.. when some searches for my keyword or domain take a look at this screen shot Thanks UbqY4kwA UbqY4kwA
Intermediate & Advanced SEO | | vlad_mezoz0 -
Blog/Shop/Forum site structure - are we right to make these changes?
We run a fairly large online community with a popular blog and Europe's largest online shop for drift-specific motor sport parts and our website has been around since 2004 I believe. Since it was launched, the blog (or previous CMS system) has been at the domain root, the forums have been located at /forum and the shop at /shop (or similar) but we have decided to move things around a bit and would like some comments as to whether we are doing the right thing or if you would make any addition or different changes to us. Currently the entire website gets around 3m page views per month from 500,000 visitors, but this is split roughly 75% to the forums, 10% to the shop and 15% to the blog (but remember the blog is at the root so anyone who visits our homepage "visits" the blog). We plan to move the shop to the domain root (since the shop provides the income for the business - surely it should be the 1st thing visitors see?), the blog from root to /blog and the forums will stay where they are at /forum. We have read Steven Macdonald's post here, and have taken notes to help minimize traffic loss and disruption to our army of users and hopefully avoid too many penalties from Google and plan to: 301 redirect old URLs to new ones where they have changed. Submit new site maps to search engines. Update old links where we have control (such as forums where we are paid traders etc.). Send out a newsletter to our subscribers. Update our forum members. Fix errors via WMT before and after the re-structure. Should we be taking this opportunity to actually set each of the three sections of the site to it's own sub domain? Our thoughts are that if we are disrupting things, it's surely best to have lots of disruption once rather than a little bit of disruption several times over a 3-6 month period? OSE shows us to have roughly 1500 inbound links to /shop, 2100 to /forum and 4800 to the root / - if we proceed with our plan and put 301 redirects in place this seems to be the best plan to retain the value of these links but if we were to switch to sub domains would the 301s lose most of the link values due to them being on "different" domains? Any help, advise or suggestions are very welcome but comments from experience are what we are seeking ideally! Thanks Jay
Intermediate & Advanced SEO | | DWJames0 -
Does having a file type on the end of a url affect rankings (example www.fourcolormagnets.com/business-cards.php VS www.fourcolormagnets.com/business-cards)????
Does having a file type on the end of a url affect rankings (example www.fourcolormagnets.com/business-cards.php VS www.fourcolormagnets.com/business-cards)????
Intermediate & Advanced SEO | | JHSpecialty0 -
Do keywords for my homepage matter?
Prob the most n00b question of all, but once I understand this I will be able to research on my own from here: If a search engine produces results by the keywords from individual website posts/pages, then how are the keywords I choose for my homepage so important if the general homepage meta-tag keywords are essentially ignored by the search engines? Should I repeat my primary keywords on EVERY post, in addition to the ones that relate to that individual post or am I misunderstanding something fundamental? My new site is http://splatterMUSIC.com and I want to be at the top of the results for anyone wanting to watch music vlogs, album reviews, music lessons, funny music-related videos, new non-major label music videos, and all kinds of other concert footage, etc.
Intermediate & Advanced SEO | | SEOsolver0