How fast to change keyword rich anchor text
-
Hello,
A client of mine has a site with almost all keyword rich anchor text, The problem is on on a bunch of little blogs and some (mostly sitewide) paid links.
We are working to move into 100% white hat SEO, but we're doing it slowly.
My question is, how fast can we change the anchor text on all of these links? I'm worried that if I do it too fast that it will be a red flag.
Thanks.
-
I'd say the blogs probably aren't doing anything for you algorithmically and I'm guessing they're not what was sending you the non-repeat traffic. If you're paying for sitewides that are not nofollowed, you should think seriously about stopping that. Pay for links on other sites as much as you like but make sure they're nofollowed.
-
I see, I'll be more specific.
The client put up 40 blogs with no backlinks to the blogs and keyword rich anchor text.
The client paid a monthly fee to 8 or so websites for sitewide image ads.
We took off half the blogs and half of the sitewides and non-repeat traffic dropped by about 70%.
Now I am very shy about nofollowing or deleting anything, and I just want to know conservatively how fast do I change the remaining blog/paid link anchor text?
I'm link building with good content and eventually all this stuff will go away.
Thanks for getting back to me, Chris.
-
I don't think of the kind of links you mentioned in your question as "paid links". I think of paid links (of the variety Takeshi describes) as those that you pay for on a monthly basis and I think Takeshi is correct in that if the publisher isn't blatant they can be hard to detect--but not always. Those are the easiest kind to get rid of--you just stop paying for them. The kind of links you mentioned I think of as just run of the mill spam links--either they were free or they had a one time fee or someone was paid to add them to a network of some kind.
-
Hi Chris,
Could you look at something. Takeshi Young, who has gave me some really good advice, told me a couple of days ago:
"In regards to paid links, Google has a very hard time detecting these unless you are being blatant about them, and you will typically receive a notice in GWT if you receive a penalty for it. Check to see if there are any manual penalties on your site in GWT. If not, chances are Google has not discovered that the links are paid (yet).
Just trying to settle the confusion. I need to be very careful, as we took off a bunch of links before and rankings tanked.
I need to go the conservative route, but I don't know what that is. You've always gave good advice Chris, thanks for being in on this one.
-
If they're all followed links with exact match anchor text and you're thinking about making changes to them, I'd just start nofollowing the vast majority of them--maybe even all of them. Google already knows they're their and already knows they're spam and knows to discount them and now you want to go back and change them? I'd say no--as in nofollow. Then spend the client's money building higher quality links and citations.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best approach to rank for this keyword?
Hi i want to rank for the keyword "white sandals" on Google Australia. Currently, the top 5 ranking pages are not optimised and specific to white sandals. See screenshot: https://image.prntscr.com/image/WenSRHqTTFSqYNg2MHvH1A.png To rank for this keyword, would you create a page dedicated to white sandals even though it looks like it doesn't matter and you could rank the broader sandals page (not colour specific). Any recommendations? Cheers.
Intermediate & Advanced SEO | | crazy4seo780 -
OK to change the anchor text of a link?
I have built a link on behalf of a ciient in a long, well-written article on a reputable website that accepts contributor accounts. I therefore control the link. I have since realised that the anchor text of the link could be optimized much better than it currently is (while still only being a partial match). Would I be punished by the algorithm for going in and changing the link? I know it's not 100% "natural," but then we're SEOs, and i don't think it's too implausible that a website owner may go in and do the same... Maybe if I add some text as well, it would make things look more natural?
Intermediate & Advanced SEO | | zakkyg1 -
Home page ranks for most keywords with no SEO
Hi Guys, The keyword I am trying to rank is on seperate page with its own Optimization in place. However the HOME page of website starts ranking for that keywords . The keyword is mentioned on Home page Just once in content description, that's all. What should be my ideal strategy. Deleting the Sub Page, will that improve the SEO of my home page and improve the Rank for that keyword ? Also I can see my Own YELP pages rank better than the actual website for few terms . Any way around this ? A Part from building links to page ?
Intermediate & Advanced SEO | | aus00071 -
Citation Building + Citations in Text
Hi, One curiosity led to another and hence I have a couple of questions which I am not sure if they are related or not. 1. What is citation building, what value does it have and what is the best way to go about it? The above question came up whilst trying to find information for my next question. 2. Do 'citation' HTML attributes in the text content of my web pages have any value for SEO. These citations are where you highlight a word and then add a kind of alt text tag to it that appears when you hover your mouse over the relevant text. The HTML for it looks like this. <cite title="is a reference to a published or unpublished source">Citation</cite> 3. Should I be using 'title' attributes rather than 'citation' attributes? Thanks
Intermediate & Advanced SEO | | UnderMe0 -
Keyword research Methods
I am Looking for keyword research guide .because there are many ask about keyword research no idea where i can start .plz expert advice highly appreciate.
Intermediate & Advanced SEO | | innofidelity0 -
How to get around Google Removal tool not removing redirected and 404 pages? Or if you don't know the anchor text?
Hello! I can’t get squat for an answer in GWT forums. Should have brought this problem here first… The Google Removal Tool doesn't work when the original page you're trying to get recached redirects to another site. Google still reads the site as being okay, so there is no way for me to get the cache reset since I don't what text was previously on the page. For example: This: | http://0creditbalancetransfer.com/article375451_influencial_search_results_for_.htm | Redirects to this: http://abacusmortgageloans.com/GuaranteedPersonaLoanCKBK.htm?hop=duc01996 I don't even know what was on the first page. And when it redirects, I have no way of telling Google to recache the page. It's almost as if the site got deindexed, and they put in a redirect. Then there is crap like this: http://aniga.x90x.net/index.php?q=Recuperacion+Discos+Fujitsu+www.articulo.org/articulo/182/recuperacion_de_disco_duro_recuperar_datos_discos_duros_ii.html No links to my site are on there, yet Google's indexed links say that the page is linking to me. It isn't, but because I don't know HOW the page changed text-wise, I can't get the page recached. The tool also doesn't work when a page 404s. Google still reads the page as being active, but it isn't. What are my options? I literally have hundreds of such URLs. Thanks!
Intermediate & Advanced SEO | | SeanGodier0 -
How to Target Multiple Keywords in Single Page
Hey There, We're planning to target multiple keywords in a single page.. they keywords are definitely related and to an extent could be considered as synonyms.. We have a few questions as to how to optimize the page for on page and off page. On Page Do we mention all the targeted keywords on the page? At a maximum we could mention the keywords once..of course want to give out relevant and quality content and do not want to focus on keyword density How do we optimize the URL structure? For ex... We have keywords aa, ab and ac, where a is the base keyword Is it a good option to to have a URL structure like http://www.example.com/a-b-c.html? How do we go about mentioning the targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions What about HI, H2 and H3 Tags? how do we go about optimizing these Off Page While using off page we will of course vary our anchor text with the multiple keywords... this will make it look natural. Will we manage to rank for the multiple keywords (if we vary anchor text) that we're targeting if our backlinking method are strong? Thank you all for your inputs and responses...
Intermediate & Advanced SEO | | elagaan0 -
How do I go about changing a 302 redirect to a 301.
Hello Friends! Thanks for viewing my question. Ok,My question today is How do I go about redirecting a 302 link to a 301 link. I understand the benefits of doing this as far as link juice and how the Search Engines views the two Re-Directs. I am wanting to know where I would start to do this. Thank you in advance for any help or suggestions!
Intermediate & Advanced SEO | | FrontlineMobility0